B2B Customer Communities Need An AI-Powered Reboot
If you’re a B2B community manager and a fan of epic adventures, the blockbuster film The Odyssey might feel … ...
Friday, August 7, 2026
Tag: B2B
Preference Matters More Than In-Market Intent Alone In Modern B2B Buying
For years, ‘performance marketing’ approaches have operated as if buyers start a purchase process with blank minds empty of preconceptions. ...
How Adobe Adapted To ChatGPT And Gemini Reshaping B2B Buying
To me, the most interesting part of Adobe’s customer zero story is that when AI disrupted how buyers learn, Adobe ...
Get In Pole Position: How Preference Marketing Builds A B2B Competitive Edge
At B2B Summit North America this spring, Ian Bruce and Kelvin Gee opened their keynote session, “Make Brand + Demand ...
B2B Marketing Has A Purpose Problem
According to our recent research, most B2B marketing leaders (96%) see their function as a strategic partner or the primary ...
Case Study: How JCPenney Scaled its B2B Resale Program
Managing returned inventory across multiple locations is no small task. For JCPenney, a fragmented process, inconsistent recovery rates, and limited ...
AI Is Reshaping B2B Brand And Communications Investments
AI is changing how B2B brand and communications teams invest, operate, and prioritize work. As companies look for practical ways ...
Israeli B2B sales AI agent co Aligned raises $60m
Israeli AI deal workspace for sellers, buyers, and their AI agents Aligned today announced the completion of a $60 ...
Findings From Forrester’s Q1 2026 State Of B2B Events Survey
B2B event teams remain under pressure. Budgets are constrained, competition for attendees has intensified, and audience expectations continue to rise. ...
Call For Entries: Forrester’s B2B Forum EMEA 2026 Awards
The past year has been a volatile one for B2B marketing, sales, and product leaders, characterized by a need to ...
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