Findings From Forrester’s Q1 2026 State Of B2B Events Survey
B2B event teams remain under pressure. Budgets are constrained, competition for attendees has intensified, and audience expectations continue to rise. ...
Friday, June 26, 2026
Tag: B2B
Call For Entries: Forrester’s B2B Forum EMEA 2026 Awards
The past year has been a volatile one for B2B marketing, sales, and product leaders, characterized by a need to ...
Align B2B Marketing Teams to Thrive in a Buyer-Centric World
In today’s fast-evolving B2B landscape, marketing and sales teams face mounting challenges as buyers become more self-directed, technology reshapes workflows, ...
Italy’s B2B Marketing Challenge Is Not Strategy — It’s Focus And Alignment
Italian B2B marketing leaders are not struggling with direction. If anything, they are among the most focused when it comes ...
Most B2B marketing organizations are not short on activity. They are short on learning.
Campaigns keep shipping. Dashboards keep glowing. But scratch the surface and a harder truth emerges: Many teams repeat last year’s playbooks ...
Honeywell’s GTM Transformation: What We Learned At B2B Summit
At I had the distinct privilege to interview Meredith Winczewski, CMO for industrial automation at Honeywell. It was an engaging conversation that unpacked the transformation she led: shifting ...
Monk Raises $25M to Unlock the Trillions Trapped in B2B Accounts Receivable – AlleyWatch
Monk ai-accounts-receivable contract-to-cash-automation collectons ar automation platform George KurdinOver the past two decades, technology has reshaped nearly every major financial ...
Digital Natives Are Rewriting B2B Buying
Today’s B2B buying groups are bigger, more networked, and increasingly led by digital natives. In Forrester’s Buyers’ Journey Survey, 2025, 64% ...
What Would You Ask If You Had 20 Minutes With A B2B Analyst?
B2B Leaders Aren’t Short On Information — They’re Short On Clarity AI makes it easy to generate answers at scale, ...
Inside The Elite And Team Advantage Experiences At B2B Summit North America
When you bring a team to B2B Summit North America, the value goes well beyond shared learning. With the right ...
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