Italy’s B2B Marketing Challenge Is Not Strategy — It’s Focus And Alignment
Italian B2B marketing leaders are not struggling with direction. If anything, they are among the most focused when it comes ...
Saturday, June 6, 2026
Tag: B2B
Most B2B marketing organizations are not short on activity. They are short on learning.
Campaigns keep shipping. Dashboards keep glowing. But scratch the surface and a harder truth emerges: Many teams repeat last year’s playbooks ...
Honeywell’s GTM Transformation: What We Learned At B2B Summit
At I had the distinct privilege to interview Meredith Winczewski, CMO for industrial automation at Honeywell. It was an engaging conversation that unpacked the transformation she led: shifting ...
Monk Raises $25M to Unlock the Trillions Trapped in B2B Accounts Receivable – AlleyWatch
Monk ai-accounts-receivable contract-to-cash-automation collectons ar automation platform George KurdinOver the past two decades, technology has reshaped nearly every major financial ...
Digital Natives Are Rewriting B2B Buying
Today’s B2B buying groups are bigger, more networked, and increasingly led by digital natives. In Forrester’s Buyers’ Journey Survey, 2025, 64% ...
What Would You Ask If You Had 20 Minutes With A B2B Analyst?
B2B Leaders Aren’t Short On Information — They’re Short On Clarity AI makes it easy to generate answers at scale, ...
Inside The Elite And Team Advantage Experiences At B2B Summit North America
When you bring a team to B2B Summit North America, the value goes well beyond shared learning. With the right ...
What Oracle’s Layoffs Really Signal For B2B Marketing, Sales, And Revenue Operations
This week’s news that Oracle eliminated thousands of roles were while accelerating their AI infrastructure spend is being framed as ...
A Product Leader’s Roadmap To B2B Summit North America
There’s a growing gap between how products are built and how they’re bought. Buyers rely more on AI, engage later ...
How To Make The Most Of Phoenix While You’re At B2B Summit North America
B2B Summit North America is designed to be immersive for a reason. Between keynotes, role-based tracks, interactive workshops, and peer ...
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