What Oracle’s Layoffs Really Signal For B2B Marketing, Sales, And Revenue Operations
This week’s news that Oracle eliminated thousands of roles were while accelerating their AI infrastructure spend is being framed as ...
Friday, June 26, 2026
Tag: B2B
A Product Leader’s Roadmap To B2B Summit North America
There’s a growing gap between how products are built and how they’re bought. Buyers rely more on AI, engage later ...
How To Make The Most Of Phoenix While You’re At B2B Summit North America
B2B Summit North America is designed to be immersive for a reason. Between keynotes, role-based tracks, interactive workshops, and peer ...
A Seller’s Guide To B2B Summit North America
B2B buying and selling dynamics are changing faster than most sales orgs can adapt — yet the fundamental pressure to ...
How To Shape AI At B2B Summit: From Ideas To Execution
This year’s B2B Summit comes with an unexpected soundtrack. With The Fray joining as a featured performer, we couldn’t resist reimagining their iconic song “How to Save ...
Vendor Specialization Is In The Spotlight In Forrester’s B2B and B2C Commerce Landscape
Two things are true: The Commerce Solutions market continues to evolve, and more vendors that once specialized in B2B or ...
B2B Hyperpersonalization Is Not A Feature — It Is An Expectation!
A procurement manager logs into your portal at 10:47 p.m. They don’t want to browse. They want to finish: Reorder ...
How Product Management Differs in B2B and B2C Startups
Imagine this: you’re building a scheduling tool. If you’re selling to companies, your first real customer is a 40-person agency. ...
Ten Can’t-Miss Experiences For Marketers At B2B Summit North America
B2B Summit North America has earned its reputation as the premier event for B2B marketers — not because it’s flashy but because it’s relentlessly useful. ...
Expedia Group Beats Q4 Estimates on B2B Strength; Issues Optimistic 2026 Guidance
Expedia Group Inc. (NASDAQ: EXPE) reported fourth-quarter financial results that surpassed Wall Street expectations on both the top and bottom ...
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