Tag: B2B

Imagine this: you’re building a scheduling tool. If you’re selling to companies, your first real customer is a 40-person agency. ...

B2B Summit North America has earned its reputation as the premier event for B2B marketers — not because it’s flashy but because it’s relentlessly useful. ...

Expedia Group Inc. (NASDAQ: EXPE) reported fourth-quarter financial results that surpassed Wall Street expectations on both the top and bottom ...

Virtual events aren’t disappearing — but they are transforming. Forrester data shows that while a majority of marketers believe that ...

I’m thrilled to join Forrester as a principal analyst covering B2B marketing strategy. For years, I’ve looked to Forrester for ...

B2B marketers face growing pressure to produce personalized content that truly connects and resonates with buyers, and their organizations need ...

Many of the world’s leading brands and retailers rely on B-Stock—the world’s largest B2B recommerce platform— to quickly and efficiently ...

Crises are no longer rare, one-off events. Cyber incidents, operational failures, executive missteps, and external disruptions are becoming part of ...

Significant progress is being made in recommerce: retailers and end users alike are embracing the growing trend of resale and ...

In our recent research report, my colleague Lisa Singer and I show why CMOs who prioritize alignment with product leaders ...