A Seller’s Guide To B2B Summit North America
B2B buying and selling dynamics are changing faster than most sales orgs can adapt — yet the fundamental pressure to ...
Saturday, June 6, 2026
Tag: B2B
How To Shape AI At B2B Summit: From Ideas To Execution
This year’s B2B Summit comes with an unexpected soundtrack. With The Fray joining as a featured performer, we couldn’t resist reimagining their iconic song “How to Save ...
Vendor Specialization Is In The Spotlight In Forrester’s B2B and B2C Commerce Landscape
Two things are true: The Commerce Solutions market continues to evolve, and more vendors that once specialized in B2B or ...
B2B Hyperpersonalization Is Not A Feature — It Is An Expectation!
A procurement manager logs into your portal at 10:47 p.m. They don’t want to browse. They want to finish: Reorder ...
How Product Management Differs in B2B and B2C Startups
Imagine this: you’re building a scheduling tool. If you’re selling to companies, your first real customer is a 40-person agency. ...
Ten Can’t-Miss Experiences For Marketers At B2B Summit North America
B2B Summit North America has earned its reputation as the premier event for B2B marketers — not because it’s flashy but because it’s relentlessly useful. ...
Expedia Group Beats Q4 Estimates on B2B Strength; Issues Optimistic 2026 Guidance
Expedia Group Inc. (NASDAQ: EXPE) reported fourth-quarter financial results that surpassed Wall Street expectations on both the top and bottom ...
The B2B Virtual Event Technology Landscape
Virtual events aren’t disappearing — but they are transforming. Forrester data shows that while a majority of marketers believe that ...
Championing B2B Marketing Strategy To Help Clients Grow: Meet Mark Ogne Championing B2B Marketing Strategy To Help Clients Grow: Meet Mark Ogne
I’m thrilled to join Forrester as a principal analyst covering B2B marketing strategy. For years, I’ve looked to Forrester for ...
How HCLTech Won A Forrester B2B Programs Of The Year Award — And How Your Team Could Be Next
B2B marketers face growing pressure to produce personalized content that truly connects and resonates with buyers, and their organizations need ...
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