My Highlights For Forrester’s Upcoming B2B Summit EMEA
Scrolling through my LinkedIn feed lately, it’s clear that B2B marketers are feeling the fatigue — especially when it comes ...
Monday, April 27, 2026
Tag: B2B
Fueling Revenue Process Transformation Through B2B Events
In today’s competitive landscape, organizations must transform their revenue processes by aligning marketing, sales, and customer success teams to meet ...
B2B Resale Insider: Consumer Electronics 2025
The secondary market is evolving — and today’s top-performing retailers and brands are using data‑driven strategies to move inventory faster ...
The Dawn Of A New B2B Sales Supercycle
Innovation occurs in waves. Often, these waves drive extended periods of growth and transformation — supercycles that engulf businesses, governments, ...
Meet The AI Agents Redefining B2B GTM Strategies And Approaches At B2B Summit EMEA
Goal-oriented, self-improving, sometimes autonomous AI agents purpose-built for B2B buying and selling will soon impact every interaction during the purchasing ...
Why B2B Customer Service Is Now Part Of My Research Agenda
When B2B survey respondents say that 73% of their revenue originates from current customers, retaining and growing those accounts must ...
B2B Brand Measurement Is Broken, But There’s A Way To Fix It
It’s time to face a hard truth: B2B brand measurement is fundamentally broken and has been for many years. This ...
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