Master B2B Buying Mayhem at Forrester’s B2B Summit
I have the honor of opening Forrester’s B2B Summit EMEA in October and B2B Summit APAC in November with a ...
Sunday, May 17, 2026
Tag: B2B
My Highlights For Forrester’s Upcoming B2B Summit EMEA
Scrolling through my LinkedIn feed lately, it’s clear that B2B marketers are feeling the fatigue — especially when it comes ...
Fueling Revenue Process Transformation Through B2B Events
In today’s competitive landscape, organizations must transform their revenue processes by aligning marketing, sales, and customer success teams to meet ...
B2B Resale Insider: Consumer Electronics 2025
The secondary market is evolving — and today’s top-performing retailers and brands are using data‑driven strategies to move inventory faster ...
The Dawn Of A New B2B Sales Supercycle
Innovation occurs in waves. Often, these waves drive extended periods of growth and transformation — supercycles that engulf businesses, governments, ...
Meet The AI Agents Redefining B2B GTM Strategies And Approaches At B2B Summit EMEA
Goal-oriented, self-improving, sometimes autonomous AI agents purpose-built for B2B buying and selling will soon impact every interaction during the purchasing ...
Why B2B Customer Service Is Now Part Of My Research Agenda
When B2B survey respondents say that 73% of their revenue originates from current customers, retaining and growing those accounts must ...
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