Partner Attribution Is Broken — Here’s Why B2B Executives Must Lead The Fix
In today’s B2B landscape, partner ecosystems are a strategic priority for driving growth, maintaining competitive advantage, and enabling innovation. Yet ...
Saturday, June 6, 2026
Tag: B2B
Advance Your B2B Content Engine Maturity in the Age of AI
In B2B marketing, a well-optimized content engine handles the complete content lifecycle—phases that include planning, production, promotion, performance, and preparedness. ...
Retailers Turn to B2B Resale Amid Rising Overstock
In the ever-shifting retail landscape, 2025 has brought a wave of supply chain surprises and inventory challenges. This summer, a ...
Master B2B Buying Mayhem at Forrester’s B2B Summit
I have the honor of opening Forrester’s B2B Summit EMEA in October and B2B Summit APAC in November with a ...
My Highlights For Forrester’s Upcoming B2B Summit EMEA
Scrolling through my LinkedIn feed lately, it’s clear that B2B marketers are feeling the fatigue — especially when it comes ...
Fueling Revenue Process Transformation Through B2B Events
In today’s competitive landscape, organizations must transform their revenue processes by aligning marketing, sales, and customer success teams to meet ...
B2B Resale Insider: Consumer Electronics 2025
The secondary market is evolving — and today’s top-performing retailers and brands are using data‑driven strategies to move inventory faster ...
The Dawn Of A New B2B Sales Supercycle
Innovation occurs in waves. Often, these waves drive extended periods of growth and transformation — supercycles that engulf businesses, governments, ...
Meet The AI Agents Redefining B2B GTM Strategies And Approaches At B2B Summit EMEA
Goal-oriented, self-improving, sometimes autonomous AI agents purpose-built for B2B buying and selling will soon impact every interaction during the purchasing ...
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