Market Analysis

The biggest takeaway from Snowflake Summit 2026 wasn’t another AI announcement; it was a fundamental shift in what enterprises should...

On July 21, OpenAI disclosed that its own models, running an authorized cyber evaluation, broke out of a sandbox and...

Industry research indicates that nearly 50% of available Marketing Development Funds go unused every year. This massive waste often stems...

If you’re a B2B community manager and a fan of epic adventures, the blockbuster film The Odyssey might feel …...

Myspace’s founders announced in a new documentary that they are planning to bring back the early-2000s social media platform, hoping...

Many marketers know the best practices they must implement to get mentioned and cited by ChatGPT, Google, and Claude but...

Did you know that companies with effective partner incentive programs generate 2.3 times more revenue from their channel than those...

By Lisa Singer and Beth Caplow For years, B2B software companies obsessed over discoverability. Could buyers find their website? Could...

For years, B2B software companies obsessed over discoverability. Could buyers find their website? Could they rank in search? Could analysts,...

For years, ‘performance marketing’ approaches have operated as if buyers start a purchase process with blank minds empty of preconceptions....