A global athletic retailer needed to scale its B2B resale program while maintaining strict channel control. Historically the retailer had relied on an informal, relationship-driven network of fewer than 20 jobbers to manage the sale of its aged, non-RTV inventory. The process was fragmented and inefficient.
To scale and drive better recovery without compromising channel control the retailer partnered with B-Stock on a B2B resale program designed to accelerate inventory movement and recovery across multiple distribution centers.
In this case study, learn how the retailer:
Leveraged B-Stock’s B2B resale platform to sell the aged inventory via competitive online auctions, only accessible to approved buyers
Opened the inventory up to a larger, but heavily curated, buyer pool
Ensured channel and brand control by enforcing export requirements
Streamlined processes and create consistency across all distribution centers
Allow for inventory to move out of the warehouse, faster
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