When asked, Shannon Jean will tell you he talks for a living—that he’s someone who loves making deals, solving problems, and building relationships with people. It’s that ability to connect that’s fueled his success in sales (or in this case, (re)sale).
From selling construction equipment in college to scaling a $3.7 million handbag resale business—and now coaching hundreds of aspiring entrepreneurs through his Reseller Mastermind group—Shannon’s success is a testament to curiosity, calculated risk, and the power of a repeatable system. We recently sat down with Shannon to learn more about his “uncommon life” in reselling and how B-Stock has played a part in that journey.
Key Milestones
1994: Co-founded MacResQ Industries, a tech repair and resale company
2007: Founded TechRestore, a tech repair, refurbishment, and parts supplier
2008: Founded ReBound Trading, focused on sales and marketing of luxury goods
2011: Shannon makes his first purchase through B-Stock
2025: The Reseller Mastermind is launched
From Renting to Reselling
“I was doing projects, renting equipment like tractors, cranes, all this kind of stuff. Then I went to an auction one time, and I was like, ‘You know, I could buy this stuff for what I’m renting it for…’ So I bought a bunch of equipment. We used it, and then at the end of the season, as I was going back to school, I sold it for the same price I paid for it. And it just clicked in my head–there’s something here.”
On Following Curiosity:
“It was the first time I really followed my curiosity. If I look back over the years of my businesses, that’s all I’ve done.” After that first taste of reselling construction equipment, Shannon moved on to buying and reselling tech items, Apple products like MacBooks.
While he was unable to source directly from Apple’s resale program due to not being ‘official,’ Shannon found a workaround with B-Stock: he began purchasing bulk quantities of tech products–including Apple devices–through Best Buy’s auction storefront (one of our legacy sellers still around today!).
“The auctions, in a lot of ways, were fueling our other businesses,” he shared. In this case, the fuel was over 100,000 iPads he repaired and then resold to school districts. “I didn’t like listening to their [Apple’s] rules, and wanted to just come up with my own way to do it,” he said.
The Uncontrollable Variable
When it comes to business challenges, particularly the risk of relying on a single vendor, Shannon emphasized the importance of diversifying who you source from, preparing for inevitable changes, and establishing a pre-purchase process and checklist.
“It’s a system, and it took me years to figure this out. It wasn’t the product that was so important; it was the foundation below it. How to figure out the value, research, manage inventory in a timely manner, build a network–that’s huge.”
Building a Sandbox of Ideas
Once he built up that foundation (and hired some good supervisors!), he was able to keep experimenting with other products, from cars to real estate. Shannon admits, “I could go over here and play around in this other thing…and many times, it didn’t turn out. I failed over and over trying new things that didn’t work.”
But ultimately, that ‘sandbox’ for testing new ideas paid off.
A Mantra Was Born: Buy With Math, Sell With Emotion
Shannon transitioned from selling tech products to selling handbags sourced through Costco’s auction storefront. His handbag resale business grew to $3.7 million in sales over 3.5 years with a 25% profit margin.
This led to an important discovery–there’s an emotional value to these products. If a handbag can help someone show up to a job interview with confidence, thanks to the experience you’ve provided, you’re onto something. And with that fine-tuned system in place, you have the power to increase profits and sell just about anything.
Trusting in Numbers
Shannon explains it like this: “You have two choices. You can buy with math, sell with emotion, make a lot of money, or you buy with emotion, and the math doesn’t work, and you lose money.”
You need to know what you’ll do before and after, which is why rushing into a deal never works. A numbers-backed spreadsheet will tell you exactly what to bid and what you can sell it for. Most auction sites, like B-Stock’s, will autobid on your behalf, ensuring you don’t get swept into the heat of the moment.
“You’ll lose 80% of your bids. But the 20% that you win will be profit makers for you, and you’ll have success, and that’ll push you forward,” he reassures.
From Entrepreneurship to Coaching
After continued success purchasing liquidated goods from major retailers like Costco and Best Buy, Shannon wanted to share his methodology with more people. That quickly turned into 41.2k followers on X (Twitter), and in 2025, his Reseller Mastermind* community was formed.
One of the biggest lessons he teaches? “The products are always out there. You can find a deal every single day. But if you don’t have this underlying system on how to sell it, how to package it, how to handle the customer service, it’s tough to scale.”
*For just $5, folks interested in making extra money can join his exclusive Mastermind program designed to get resellers started, find solutions, and, most importantly, opportunities.
Be in the Business of Problem Solving
As part of his Mastermind group (which has over 1,000 members), Shannon makes a point to chat with new members, offering a free 15-minute intro call.
“I tell people they need to fall in love with problem-solving. That’s what you’re doing here. If you’re going to sell A/B grade furniture, there’s gonna be all kinds of problems to solve. And once you solve one, you’re gonna have to figure out another one.”
Missing components? Rips and dings? These problems just become part of the equation. And from products like pressure washers to door hinges, Shannon is still excited about the possible solutions his members find.
Differentiating Yourself and Your Sales Strategy
A simple thank you note or coupon in your packed orders can go a long way–building a story and attaching a purpose behind what you’re doing is even better. In Shannon’s case, this was the business that sent his kids to college, so he proudly included their graduation pictures in his listings.
“Share who you are. You do that in little ways, whether you’re selling on Facebook Marketplace or eBay, because you’re trying to stop the scroll, right? Everybody’s doom scrolling every day on their phones, but when they see something different, they stop.”
This applies to your sales strategy, too. “Look for the odd stuff,” Shannon recommends, and then figure out how to sell it differently than everybody else.
“If you’re going to buy Kohler faucets, you can’t just put up one at a time on eBay. You need to make 10 packs, 20 packs, 50 packs, and try to attract contractors that want to buy in volume. Once you have a relationship with a buyer like that, it’s gold. Then you talk to them and say, ‘What else do you want to buy?’”
Developing partnerships and selling in a unique way is just as important as the deal hunting.
Leading an Uncommon Life
Leading an uncommon life, whether you’re in an apartment, a warehouse, or selling almost $4 million worth of handbags with plastic racks sitting next to your desk, is possible. “The opportunities on B-Stock are just unlimited,” he affirms.
He describes this idea of “accessible entrepreneurship.” It can be as easy as starting with $100, buying a small batch of something, and seeing if it works. (After you’ve done some research, of course.)
Shannon’s Proudest Accomplishment
“I constantly reinvented myself and set an example for my kids, and tried to teach them that reality is flexible, and that you really can create an uncommon life.”
With 10+ businesses under his belt, Shannon has built a community—both online and offline—around this idea. One of his final pieces of advice:
“If you let life just happen to you, you get stuck in the system, right? And you’re following everybody else’s rules…I think it’s far riskier to follow a certain path that you let other people make decisions for you.”
For more of Shannon’s tips and tricks for buying through auctions, click here.
Are you a B-Stock buyer who wants to tell us more about your reselling business? Let us know, and we can feature you!
