UK’s Attio bags €45M from Google Ventures, others to accelerate development of its AI-native CRM

London-based Attio, a Customer Relationship Management (CRM) software provider, has secured $52M (approximately €45M) in Series B funding.

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The funding round was led by GV (Google Ventures), with participation from existing investors Redpoint Ventures, Balderton Capital, Point Nine, and 01A.

With this capital injection, Attio has raised $116M (approximately €100M)  to date.

The announcement comes over a year after raising €29.78M in funding led by existing partners Redpoint Ventures, Balderton Capital, and Point Nine.

Fund utilisation

Attio is using its funding to expand its engineering team, accelerate product development, and work towards building a CRM platform focused on the next generation of go-to-market (GTM) strategies.

This CRM aims to understand every customer, adapt to various teams, and allow users to customise it based on their business needs.

On the engineering side, the UK company plans to invest in research and development to deliver products more quickly, focusing on areas such as advanced agent collaboration, detailed permissions, and predictive intelligence.

Additionally, the company intends to target the new generation of GTM builders, providing them with the ability to create and use the tools they need without waiting for vendor roadmaps or lengthy implementation processes.

As part of this funding round, Michael McBride, General Partner at GV and former Chief Revenue Officer of GitLab, will join Attio’s Board of Directors, bringing experience from scaling a successful software company.

“It’s been 25 years since the last major platform shift in CRM, one of the largest software markets. Attio has the AI-native architecture, vision, and rapid customer growth to define the future of CRM and go-to-market software,” says Michael McBride, General Partner at GV. “For decades, innovation in go-to-market software was incremental and fragmented across countless point solutions. With the ability to build, automate and extend directly in the platform, Attio is the foundation for go-to-market for the AI era.”

What does Attio solve?

Traditional CRMs have failed to keep pace with how modern companies operate, often forcing businesses to rely on fragmented point tools and expensive integrations.  

“Today’s go-to-market builders expect platforms that they can shape to fit their vision, not rigid systems they’re forced to work around,” said Alexander Christie, CTO and co-founder of Attio. 

“To truly capture the opportunities AI creates in CRM, it has to be deeply integrated into the architecture of the platform, not just bolted on as an afterthought. Retrofitted solutions will always be less effective because the foundations of legacy CRMs weren’t designed for the scale, autonomy, and extensibility that AI demands,” adds Christie. 

Attio: AI-native CRM

Founded by Nicolas Sharp and Alexander Christie, Attio is the AI-native CRM for the next era of companies.

Built to adapt to any business, Attio gives companies the power to understand every customer, automate at scale, and build their go-to-market systems exactly as they need.

Unlike the traditional CRMs, Attio says it is built differently, from the ground up, with an AI-native architecture that removes existing constraints.

The platform introduces core building blocks, or AI-native primitives, that enable flexible, real-time, and intelligent customer management.

These include:

Native data ingestion for clean, real-time GTM data from every source, unified in one place.Intelligent workflow automation across systems and teams, end-to-end.Programmable surfaces like APIs, SDKs, and natural language interfaces or building applications, features, integrations, and workflows directly inside the CRM.Agent collaboration between humans and AI to operate together across every GTM processGranular permissions for secure, fine-grained access control across users, data, and AI agentsPredictive intelligence to surface the right actions at the right time.

According to the company, customers are using native data ingestion to gather accurate, real-time data from their marketing tools.

They are also using intelligent workflows to automate complex tasks quickly. With programmable surfaces like Attio’s App SDK, currently in beta, they can create and launch apps and new features within the platform.

Additionally, new features like agent collaboration and advanced permissions are in development and will enhance the platform’s capabilities further.

“CRM is one of the most important categories in B2B, but it’s been stuck in the past,” says Nicolas Sharp, CEO and co-founder of Attio. “AI-native CRM needs a completely different foundation — one that allows you to truly understand every customer, take action fast, and gives you the freedom to build the exact go-to-market systems you need at scale. That’s what we’re building with Attio, and this funding will allow us to accelerate our vision.”

Currently, thousands of companies, including category-defining AI leaders like Lovable, Granola, Modal, and Replicate, use Attio to power their go-to-market.