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“The definition of insanity is doing the same thing over and over and expecting a different result.”
This quote is often attributed to Albert Einstein.
Yet, this quote has been misinterpreted. It overlooks a crucial truth: repetition is the bedrock of mastery, skill-building, and wealth creation.
Repetition is not insanity.
Repetition is critical to developing, maintaining, improving and perfecting marketable skills and knowledge. How much you earn, in doing what you do, has everything to do with how much you engage in the Rich Habit of Productive Repetition.
In my Rich Habits research, studying 233 self-made millionaires and 128 individuals struggling financially, I found that the success of the self-made millionaires in my Rich Habits Study was the byproduct and effect of consistently repeating productive behaviors.
I call these productive behaviors, Rich Habits.
I also found that the lack of success of the 128 individuals struggling financially was the byproduct of consistently repeating unproductive behaviors.
I call these unproductive behaviors, Poor Habits.
Consider this: if you’re honing a skill, like AI, investing or sales, repetition using certain Rich Habits compounds over time – you move from beginner, to competence, to excellence to virtuoso mastery only through repetition.
The rich individuals in my Rich Habits Study devoted 30 minutes or more to daily to self-education. They read content tied to their industry or trade, they read biographies of other successful people in their industry or trade, they read specific content related to some goal or dream they were currently pursuing reading, they read to gain a knowledge advantage over their peers, they read to learn something new, they read to improve whatever it is they were doing to make money.
They read every day.
The skill-based millionaires devoted at least three hours a day to perfecting their skills. They practiced core skills, they practices subsidiary skills, they practiced advanced technical skills, they practiced new things to help improve their existing skills, they experimented with esoteric skills hoping that would help them level up.
They practiced every day.
Repetition transforms knowledge or skills into expertise, leading to better opportunities and higher earnings.
76% of the wealthy in my study exercised aerobically 30 minutes or more every day, which helped them maintain their health and energy levels so they could focus better on pursing their goals and dreams.
Poor habits, like excessive TV watching (seen in 77% of the non-wealthy), is Unproductive Repetition. That is insanity.
The insanity quote is relevant but only to Unproductive Repetition.
Sticking with a dead-end job without leveling up your knowledge or skills is insanity. It only leads to mediocrity, disappointment and unhappiness.
But deliberate repetition of “Rich Habits,” such as goal-setting (81% of rich do this daily) or relationship-building, creates is the engagement in Productive Repetition. Productive Repetition builds momentum. Results evolve: initial efforts build foundations, later ones accelerate wealth.
Embrace repetition wisely. Audit your routines—replace unproductive habits with productive habits.
Over time, this seemingly “insane” behavior will deliver extraordinary and different results that will lead to financial freedom and fulfillment.
Success isn’t about novelty; it’s about perfecting what works.
it’s about Productive Repetition, or what I call Rich Habits.
Tom Corley is an accountant, financial planner and author of “Rich Kids: How to Raise Our Children to Be Happy and Successful in Life”, “Effort-Less Wealth”, “Change Your Habits Change Your Life”, “Rich Habits Poor Habits”, “Rich Habits: The Routines Millionaires Use Daily to Build Wealth” and “Rich Habits Wealth Academy.”
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