Bitcoin dropped to about $62,000 today. That’s down more than 50% from its October 2025 peak above $126,000. The entire crypto market has shed more than $1 trillion in value since the top.
That’s bad news for anyone who put real money into crypto. It’s also bad news, at least on paper, for the Trump family — whose fortune now leans heavily on digital assets.
But the Trumps aren’t losing the way the people who followed them into these investments are losing. Not even close.
Here’s how the crypto crash is hitting each of the family’s major plays — and why the people you should really feel sorry for aren’t named Trump.
The family’s net worth dropped a billion on paper
Bloomberg’s Billionaires Index showed the Trump family’s wealth falling from about $7.7 billion in early September to roughly $6.7 billion by late November of 2025. Bitcoin kept sliding through this spring, so that hole has only gotten deeper.
That sounds painful. It is. But the family started 2025 with crypto holdings worth essentially zero. Now they’re worth billions. The “loss” is really just less of a gain.
Let’s look at some examples.
The TRUMP memecoin is a graveyard for everyday investors
Trump’s own branded coin launched right before his second inauguration. CoinGecko shows it hit an all-time high of $44.28 — and is now trading around $1.65. That’s about a 94% wipeout in less than 18 months.
Anyone who bought near the top got their head handed to them. Meanwhile, a Financial Times investigation pegged the family’s profit from launching the coin at $362 million. They collected fees on the way up. The investors collected the wreckage.
Melania’s coin is nearly a total loss
The first lady’s coin peaked just above $13 the day after it launched. It’s now trading at around 7 cents on CoinGecko — a 99% drop. That’s not volatility. That’s evaporation.
The Trumps still added an estimated $65 million to their wealth from that token. The people who bought it added nothing to their portfolios except a punishing tax-loss harvest.
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World Liberty Financial collapsed — but the cash already moved
WLFI launched at $0.30 in September 2025 and briefly traded as high as $0.33. Today it’s at about $0.057 — down more than 80% from the peak. Bloomberg reported in November that the family’s founder-token holdings had already shed billions in paper value, and they’ve fallen further since.
Here’s the kicker. A Wall Street Journal investigation found the Trump family pulled at least $1.2 billion in actual cash from World Liberty Financial over 16 months. That’s not paper. That’s banked. Including $187 million from an Abu Dhabi-linked investment firm four days before the inauguration.
American Bitcoin is down about 91% from its high
Eric Trump and Donald Trump Jr. helped take the mining company public last September. The stock traded as high as $9.31 that month. It closed Friday at 86 cents.
The company also posted an $82 million net loss in the first quarter of 2026, on top of a $59 million loss the prior quarter. Real businesses lose real money when Bitcoin tanks. Welcome to mining.
Trump Media bought Bitcoin at the top
The Truth Social parent acquired 11,542 Bitcoin at an average price of $118,522 per coin — about $1.37 billion in spot Bitcoin, the centerpiece of a roughly $2 billion bet on Bitcoin and Bitcoin-related securities. The company also allocated another $300 million to a Bitcoin options strategy.
Bitcoin is now around $62,000. Trump Media’s holdings were worth roughly $647 million by the end of March 2026 against a $1.13 billion cost basis, per the company’s own filings.
The stock has been hammered, too. DJT closed above $97 in March 2022. Friday it traded around $8.27 — down more than 90% from the peak. Bloomberg reports Trump Media posted a $405.9 million net loss in the first quarter, mostly tied to those crypto holdings.
A special note to Trump supporters
In our bitterly divided country, some readers will undoubtedly accuse me of Trump Derangement Syndrome for reporting this. But here’s the thing: I’ve been a financial journalist for 35 years. Not reporting this would be negligent.
I can’t recall any president, of either party, doing anything remotely like this. Ever.
A sitting president and his family raked in more than $1 billion from investments over which they have immense regulatory influence. This isn’t a real estate empire or a licensing deal Trump built before taking office. It’s a cluster of crypto ventures launched immediately before and during his second term.
The Trump family, like its investors, is taking paper losses. But they got paid first — in fees, in upfront wire transfers, in cash from selling tokens to early buyers, and in IPO proceeds. By the time prices started falling, billions had already moved into family-controlled accounts.
That’s not politics. These are facts. And what’s incredible isn’t that I’m pointing it out. It’s that so few others are.
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