Unlock Your AI Opportunity At Forrester’s AI Forums

Leaders across industries feel the same tension: AI is advancing faster than most organizations can absorb, trust remains fragile, and the pressure to show real value is only increasing. Many firms have moved beyond early experimentation, yet few are confident that their investments are delivering meaningful outcomes for customers, employees, or the business.

Closing that gap will take more than new tools or bigger budgets. It requires clarity, discipline, and leadership.

Forrester’s AI Forums in Singapore and Sydney are designed to meet this moment. Geared toward technology, security, marketing, and customer experience (CX) leaders, these one-day events bring together research, peer insight, and real-world case studies to help you turn AI momentum into measurable advantage.

While we encourage you to check out the full event agendas, here’s a quick preview of what to expect.

Keynotes That Help You Set Your AI Course

Our opening keynote at both events, “The AI Voyage: From Experiments To Customer Outcomes,” will help you understand what high AI adopters do differently — specifically, the traits they share and the focus areas they lean into. You’ll learn how customer value can fuel your AI journey and gain a clearer path for advancing your AI strategy. We’ll wrap up both events with a preview of our 2027 predictions, offering an early look at the trends shaping technology, marketing, and security and the decisions leaders should be making now to get ahead.

Role-Based Track Sessions That Take You Deeper

Beyond the mainstage, targeted track sessions dive into the challenges and opportunities facing different leadership roles. Each track includes breakout sessions as well as a hands-on workshop where you can start acting on what you’re learning.

Architect Context And Intent (technology leaders): This track, geared toward helping technology leaders build a stronger foundation for scaling agentic AI, introduces a skills-based architecture and cognitive operating model to unify human and AI capabilities, reduce fragmentation, and strengthen governance. You’ll learn how to engineer trustworthy context and align technology decisions to business outcomes.
Adopt AI, Confidently (security leaders): As AI reshapes the security mandate, leaders must deliver trust and assurance across the business. This track outlines how to secure agentic systems using frameworks like AEGIS while adapting operating models and practices to new risks. Expect clear guidance on governing AI and aligning security strategy to business priorities.
Hello, GTM Singularity (B2B marketing leaders — Singapore only): With AI accelerating the breakdown of fragmented go-to-market (GTM) models, this track will help attendees achieve a more unified, buyer-aligned approach. You’ll gain strategies for aligning GTM teams, using buyer signals to improve performance, and gaining trust and visibility with AI-equipped buyers.
Build The Experience AI Can’t (CX and marketing leaders — Sydney only): Leaders must ensure that AI enhances — not erodes — trust and value. This track centers on identifying the moments that matter, prioritizing investments based on evidence, and anchoring AI in trust. You’ll learn how to scale CX capabilities while reinforcing the human foundation behind great experiences.

Real-World Examples And Inspiration

The AI Forums will celebrate the winners of our Technology Awards and B2B Marketing AI Impact Award (Singapore only). The winning organizations have measurably improved business outcomes through their IT capabilities or effective use of AI in their marketing functions. The award winners’ stories can serve as inspiration for your own organization.

Each Forum also includes sessions led by industry guest speakers, who will share lessons learned from their experiences, and industry case studies showing how leaders solved complex challenges using new tech solutions.

Focused Networking Opportunities

Forrester events bring together leaders from some of the world’s most innovative organizations. At a time of rapid change, the opportunity to compare approaches, exchange perspectives, and explore new ideas can be especially valuable.

The AI Forums include built-in networking breaks and a roundtable lunch, as well as a networking reception to close out the events. You’ll also have the chance to connect with Forrester analysts during the workshops and roundtables.

Take The Next Step

As AI continues to evolve, leaders who ground their decisions in customer value, invest in readiness, and lead with clarity and purpose will pull ahead of the pack. Learn more about AI Forum Singapore and AI Forum Sydney, and join us in August to accelerate your AI journey.