Findings From Forrester’s Q1 2026 State Of B2B Events Survey
B2B event teams remain under pressure. Budgets are constrained, competition for attendees has intensified, and audience expectations continue to rise. ...
Friday, July 3, 2026
Tag: Forresters
AI Is Moving Fast, But Trust Is Struggling To Keep Up: Why Security And Risk Leaders Can’t Miss Forrester’s AI Forum
Every organization is accelerating AI adoption. Far fewer are confident in the outcomes it produces. As AI systems become more ...
Tackle Enterprise AI’s Hardest Question At Forrester’s AI Forums
Every organization is investing in AI. Far fewer are getting business outcomes from it. Forrester’s Customer Experience Index (CX Index™) ...
Call For Entries: Forrester’s B2B Forum EMEA 2026 Awards
The past year has been a volatile one for B2B marketing, sales, and product leaders, characterized by a need to ...
Unlock Your AI Opportunity At Forrester’s AI Forums
Leaders across industries feel the same tension: AI is advancing faster than most organizations can absorb, trust remains fragile, and ...
Marketplace Platforms Aren’t One Market Anymore: Announcing Forrester’s Two Landscapes For 2026
Marketplace platforms no longer represent a single category decision for enterprise buyers. The market is bifurcating into two operating models/enterprise ...
Attend Forrester’s Agentic Commerce Workshop to Ensure You’re Asking the Right Questions About Agentic Commerce
Join Emily Pfeiffer and Chuck Gahun for interactive workshops at Forrester’s CX Forums in New York City (June 16-17) and ...
Introducing Forrester’s AI Model Openness Framework
Open-source models abound. Alibaba’s Qwen3.5 series, DeepSeek-V3, Google’s Gemma models, Meta’s Llama 4 family, Mistral, and too-many-to-count more models on ...
Forrester’s New Principal Analyst Covering Consumer Behavior
Consumers don’t stand still. And neither can the brands trying to reach them. Attitudes shift, expectations evolve, and new behaviors ...
Vendor Specialization Is In The Spotlight In Forrester’s B2B and B2C Commerce Landscape
Two things are true: The Commerce Solutions market continues to evolve, and more vendors that once specialized in B2B or ...
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