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Home Market Research Economy

Thinking Inside the Box (with David Epstein)

by TheAdviserMagazine
5 hours ago
in Economy
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Thinking Inside the Box (with David Epstein)
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0:37

Intro. [Recording date: April 16, 2026.]

Russ Roberts: Today is April 16th, 2026. And before introducing today’s guest, I want to correct two errors from recent episodes. The name of the founder of NVIDIA is pronounced Jensen Huang. And, I misquoted the line from the poem by Gerard Manley Hopkins, and evidently I’ve done that before. The poem’s title is “As Kingfishers Catch Fire.” The correct line is, “What I do is me: for that I came.”

Now on to today’s guest, author David Epstein. This is David’s third appearance on EconTalk. He was last on the program in May of 2019 discussing his book, Range.

Our topic for today is his latest book, Inside the Box: How Constraints Make Us Better. David, welcome back to EconTalk.

David Epstein: It’s wonderful to be back.

1:24

Russ Roberts: What’s the idea of Inside the Box and the power of constraints?

David Epstein: I think the main idea is that it’s never been easier to do too much in our work lives, in our personal lives, and that we often overvalue complete freedom–a problem that is a newer problem in human history–and undervalue the ability of smart boundaries to make us more creative, to make us more productive, and to make us more satisfied in our lives, more meaningful.

Russ Roberts: Now, there’s an extraordinary story that runs through the entire book. There are a number of great stories in the book, which we’ll get to some of them. But, one of them is about the discovery of the Periodic Table. And, you start off with a story that I actually hadn’t heard, which is a bit of a myth. Give us the mythical version of how Mendeleev, if I’m pronouncing his name correctly [Russ mispronounces it Men-del’-e-ev, but it’s Men-del-e’-ev–Econlib Ed.], how did he discover, according to myth, the Periodic Table?

David Epstein: Yeah, Mendeleev. So, Siberian genius–it’s a tough one. In the winter of 1869, supposedly he has this feeling that there’s an order to the elements, to all of the chemical building blocks of the universe. But he can’t find it. And he stays up for three days, where he doesn’t sleep. And finally, he can’t stay awake any longer, and he drifts off into the most impactful nap in human history. And, he dreams of the elements swirling around until they snap into columns. And then the columns snap into place next to one another. And, he realizes that as you move along those columns, the chemical and physical properties of elements recur, periodically–which is why it’s called the Periodic Table.

And, he wakes up; he supposedly wakes up and writes it down exactly as he saw it, fully formed. And, so, it’s the perfect kind of eureka moment; and it’s been celebrated by scientific societies. Matthew Walker in his blockbuster, Why We Sleep, held it up as the ultimate proof that our dreaming brains, loosed from the bounds of reality, can accomplish what our waking brains can’t. The mattress company, Casper, used it in their marketing. I learned about it in college chemistry, so that’s how I was attuned to it.

Russ Roberts: Well, I was excited to read it, because it joins my two other favorite ‘great things that came to me while I slept’ historical moments. One is Coleridge, although it was probably a drug-induced stupor, but we’re not sure. But, he supposedly heard in his head the opening lines of his masterpiece, Kubla Khan, which stops in mid-poem because I think a traveling salesman knocked on the door and interrupted his reverie.

And then, there’s Ramanujan, who, as in the episode with David Bessis, we talked about how extraordinary things, he claimed, came to him in dreams. Perhaps divine–we don’t know. But they’re hard to believe. They’re so extraordinary that they would come to him in his sleep. It is definitely true that our brains work while we’re asleep. They work when we’re not [inaudible 00:04:41], thinking about things that we’re trying to think about when we’re doing something else.

But evidently the Mendeleev story is a little bit more complicated.

David Epstein: That’s right. And, I should say, by the way, just so people know: If you think of the Periodic Table as something that just hangs in high school classrooms, it actually was incredibly important at the time, because it not only pointed the way to where new elements should be–because we only had discovered about half of the ones that we’ve discovered now at the time–but it also motivated the search for the underlying reason for this order, which was atoms. And so, it motivated the search for atoms.

So, the real story: can I share with you the real story?

Russ Roberts: SPOILER ALERT. For people who want to read it in the book, you can stop listening now. But, by the time you get to the book in a day or two, you’ll probably have forgotten. So, go ahead, David, take a chance.

David Epstein: And, I don’t think it’ll spoil it too much anyway. But–

Russ Roberts: Yeah, it’s not that–

David Epstein: So, the real story is, Mendeleev had a book contract to write a two-volume intro-to-chemistry textbook, and he had only gotten eight of the then 63-known elements into Volume One. So, he had to get the other 55 into Volume Two. And he had a customer problem, which was: it had to make sense for intro students.

So, it was in thinking about how could he save space and organize things in a logical way for introductory students that he started experimenting with groups, so he didn’t have to explain one element at a time but could kind of pick an element that represented a full family. And in doing that, that’s where he started thinking of elements in terms of families, and essentially stumbled onto the periodic pattern.

I mean, he eventually realized that he had found this underlying law of nature, and in fact said, ‘Oh, there are gaps in my table here, which means this is where we should look for new materials.’ So, it led him to make these very bold predictions that were so accurate that when–he called the gaps–so he labeled these gaps, like, eka aluminum and eka silicon. Eka is the Sanskrit word for one, meaning one spot away from this other element. And, when other chemists would find some element and report that they found some element and it would be similar to what he predicted but not the same, he would write them and say, ‘Check your calculations again.’ And, they would, and he would be right.

So, it was a pretty amazing story. But I think the gap between the myth and the reality is symbolic of something important, which is that we overvalue this complete freedom and undervalue the power of constraints to make us, to launch us into productive exploration.

Russ Roberts: And, you reproduce a page of his notes which show that it didn’t quite flow perfectly from his brain. There’s lots of crossouts and additions, and he’s trying to figure it out.

David Epstein: That’s correct, yeah.

Russ Roberts: “Kubla Khan,” by the way, I think he claimed he just wrote it down as he heard it. But, anyway, unedited.

David Epstein: You know, Russ, speaking of dreams though, I realized as I was doing this reporting, there’s a whole lineage of people in chemistry, at least, supposedly discovering stuff in dreams. And, it’s usually they’re doing that because they’re in a priority dispute and they want to claim, ‘I could not have possibly seen this other person’s work.’ It’s, like, ‘It came to me in a dream.’ And so there’s this whole long lineage in chemistry of discoveries that were supposedly made in dreams. Very dubious, almost all of them.

Russ Roberts: But, could be true, and I want to try–

David Epstein: That’s right.

8:07

Russ Roberts: Actually, I want to talk about priority disputes, which is the phrase for who figured this out first. This has been haunting me for a while, because in the episode we did with Chuck Klosterman on his book, But What If We’re Wrong. Or, What If You’re Wrong? I think it’s But What If You’re Wrong, or whatever. No, it might be, What If We’re Wrong? You can look that one up; I’m not going to correct it because I’m going to give both. He makes the observation that many, many great things are singletons, meaning: we know about one.

So, one of his examples is, can you name anybody who wrote music for marching bands? And I can name one person, John Philip Sousa. Turns out, he’s not the only guy. He’s the only guy that posterity has remembered. If you want to dig in, you can find many, many other composers, but there’s one that gets remembered.

And, this is a haunting thing in your–you spend a number of pages talking about how many great discoveries had multiple–not sometimes, almost always–have multiple people working on the same problem and discovering something very similar right at the same time.

We know some of them are. You don’t have to be a scholar to know that Newton and Leibniz had discovered the calculus and apparently independently; that Wallace and Darwin both came up with evolution. But, your point, which I think is profound, and I’ll tie it back in to the Klosterman point, which is: Darwin didn’t just figure this out in the equivalent of in a dream–this crazy new idea. These ideas were bubbling up constantly in the intellectual life of scientists. Talk about that for a little bit, and you can talk about Malthus, too, if you want, because it’s fascinating.

David Epstein: No, I mean, absolutely. And, this is in this chapter where I’m writing about what’s called multiple discovery, which is basically the idea–the kind of pioneering sociologist of science, Robert Merton [Robert K. Merton–Econlib Ed.], first started to attune people to the fact that even though one person was typically or one team was typically credited with world-changing scientific breakthroughs, that if you actually dug into it, there were often multiple people or multiple teams basically arriving at the answer the same day. It’s not always as dramatic as Elisha Gray and Alexander Graham Bell filing their patent on the same day–probably there were like a half dozen other people that were there about the same time–but it’s usually quite close.

And so, when you mentioned Darwin, I think one of the important things is–you know, a discovery like that, or maybe that one in particular, is you did such a break from everything that came before that it’s just a complete paradigm shift. This person was just thinking, as I would say, outside the box of their whole time, and obviously it was an incredible breakthrough. But Darwin was so grounded in the thinking of his day. I mean, there were people, he had about 240 penpals that he would pepper with all sorts of questions, and they helped him set up these kind of pretty well-known mysteries of the day, like: Why are we finding marine fossils on mountains? And, why are we finding fossils of species that we don’t see around us? Why do the bones in a wing of a bat, and the flipper of a whale, and the arm of a human have so much in common? So, he was really collecting–even, he would write to breeders, and they would tell him, ‘We know that there are inherited variations when we’re breeding.’ They called them ‘sports,’ actually.

So, all of these ideas were percolating. And then he would read other thinking of the day. So, you’d appreciate this one, he was reading Adam Smith, which attuned him to the idea of competitive pressures and how does organization occur naturally out of competitive pressures? And, it was really synthesizing all those things into a coherent view that gave him this frame to think through.

And, of course, he wasn’t the only one. You mentioned Malthus, where he was reading the Reverend Malthus on population, and Malthus’s argument was that–and this had a lot to do with the British Poor Laws of the day. Malthus was arguing that if we basically do a lot of charity, essentially, that there will just always be more mouths to feed because population will grow geometrically and the food supply will not. And–

Russ Roberts: He missed some things that were coming. Not his fault. And we have many essays on that. We’ll link to some of them on our website. But yeah, carry on.

David Epstein: He absolutely did. He missed some things that were coming. But that’s one of the points I try to make in the chapter, is that these people who set up really interesting questions don’t necessarily have to be right, because they frame a question for someone else–for a lot of other people–that leads them to think differently.

So, it was both Wallace and Darwin read Malthus–the same essay–and it crystallized something for them, where they then essentially came up with the exact same theory.

So, I think one of the points I was trying to make was that these lightning strikes of inspiration are not what they seem. They’re actually really people who are tuned into the thinking of the day, paying attention to these well-defined questions. And, that’s why even the most world-changing breakthroughs are arrived at by multiple people at the same time, almost always.

Russ Roberts: Yeah. So, like you say–and it’s a powerful metaphor–these guys were actually thinking inside the box, not so much outside the box, and synthesizing what was inside the box already.

I have to add the quote from Darwin that you quote; he says, “I happened to read for amusement Malthus on population.” I don’t know if that sentence has ever come out of anyone’s mouth or pen since then, but I thought that was delightful. But, the point about–

David Epstein: That’s not what you do in your leisure time, reading Malthus?

Russ Roberts: [inaudible 00:14:24] amusement, so amusing. Actually, it’s doubly funny. Most people would say his prose style is not so delightful. And, the second thing they’d say is his conclusions are not amusing, either. But, anyway, another time for a different topic, another time.

14:40

Russ Roberts: But, this point about one person, which fascinates me. Right? So, you think, okay, so there were two people. There was Darwin and Wallace. But no, no, your point, which I think is so profound, is that there were dozens of people thinking about these issues, including very practical people–the breeders. We had Matt Ridley talking–and I think you alluded to it–the Wright brothers were not aerospace engineers. There weren’t any. They were bicycle people.

And, so, there’s all this panoply of people of different skills and intellectual interests. There was much less specialization in the past.

And, just one more example, which has been on my mind lately, is: Can you name a military historian or strategist of the 19th century?

David Epstein: Of the 19th century?

Russ Roberts: Who writes about war and theories of war strategy?

David Epstein: Clausewitz.

Russ Roberts: Ah, excellent. Clausewitz. We did not prep this. If you had failed that test, David, I would have cut this part out. Anyway–

David Epstein: Wait, wait, would you have really?

Russ Roberts: Yeah, of course, I mean, we don’t need to look like–because you don’t know who Clausewitz is, it’s humiliating.

Anyway, seriously. Seriously, there’s another 19th century theorist named Jomini, I’d never heard of. But, I was reading a book about Clausewitz, and it turns out Jomini had some of the same ideas. And, even Adam Smith, in my field, who is vaunted as the father of economics or the grandfather of economics–there are many ideas of his that were around. You know, people who are immersed in this know about, Mandeville, say, and that he had some similar–not the same, not exactly the same.

But, people act as if no one had ever written anything about economics, and this guy comes along and says, ‘Hey, do you ever think about this? Division of labor, competition?’ And, of course, there are a lot of people thinking about it. And he became the one person, at least for a long time, that is associated with the beginning, partly because he had a tremendous marketing enterprise. No, he didn’t do that, but partly because he’s a very good writer, partly because he said it very well–

David Epstein: Yeah, I was going to say, he’s a good writer–

Russ Roberts: And partly because I think this phenomenon, it’s just hard to remember more than one person, so one person gets remembered.

But, your additional point, which is worth expounding on, is: We have this romantic idea that the creativity is this fountain that only one genius has access to. And fortunately, they came along.

So, that is a mistake. It’s not the way the world works.

David Epstein: Absolutely. And, it’s really tuning into–I think tuning into the thinking of the day and looking for really well-defined questions. And, I should say, to your point also, I think it’s just easier to tell a story with one person, right? In many cases in these priority disputes, somebody fought much harder to become the person in history books.

Russ Roberts: Yeah, [?]. Zealous.

David Epstein: Right. Not to do a huge spoiler in the book, but you mentioned the Periodic Table story comes back: it recurs throughout the book. And, Mendeleev–eh, whatever, it’s not a spoiler, it’s still interesting–Mendeleev is the person credited in the history books, and there’s some reasons; but again, he made these bold predictions that others didn’t make, and his system was very complete.

But, so, there were no Periodic Tables before 1860, and there were six in the 1860s, all of which, again, Mendeleev’s I say had some advantages, but all of them got the main idea. And, some of them were forgotten because the diagram was horrific. And, one of them, the diagram was what the creator called a ‘telluric screw.’ It was basically like a barber pole with the elements winding around it, and if you looked at it straight down, you would see the periodic pattern. And so, the publisher was, like, ‘What is this?’ and just left it out, so it didn’t get published, so that got no notice. But, it was really these other things that were setting up the context.

Not that Mendeleev and these other people–actually most of them were not chemists, were not geniuses. They were, but there were these other forces of the time, including very importantly, an Italian guy who said, ‘You’re all measuring the weights of elements differently. Here’s how we’re going to do it from now on,’ and handed out a pamphlet, which allowed work to communicate across space, because people could reference one another’s work. That really set people up and defined the problem for them.

And, one of the examples I love from that chapter involved a mathematician, David Hilbert, arguably the most influential of the 20th century. And, one of the things he’s most remembered for–genius, luminary genius–but that he decided to go survey the math landscape and collect two dozen problems that he thought were important and define them really specifically and then hand those out to his colleagues. And, it set an agenda for math in the 20th century, and many of them got solved, because he looked around at what was going on in really well-defined problems. And that made a whole bunch of other people look like geniuses because it focused their energies.

Russ Roberts: So, cool. I was talking to my wife about this phenomenon of one person, and then she said, ‘Well, maybe Einstein is not so unique.’ And, I’m thinking, ‘No, no, Einstein.’ But, of course, you have a law in your book that he has a little footnote, ‘Oh, not really the first person to think this way.’

David Epstein: Yeah, yeah. In the paper–in his famous relativity paper–he has a footnote in the second paragraph where he’s noting, ‘By the way, I hadn’t read this paper’–I think by Lorentz–and he’s basically saying–was it Lorentz that it was–

Russ Roberts: I think it was. Yeah, I think it was.

David Epstein: And, he’s basically saying, ‘Yes, I realize this guy came up with some of the same things, but just so you know, I hadn’t read that yet,’ basically.

Russ Roberts: Yeah, and it’s lost to history except for listeners of EconTalk and readers of your book. So, it’s–poor Lorentz.

David Epstein: Yeah. So, I will say Einstein, I think, did have some unique, what seemed to me at least, fully unique physical interpretations of some of the discoveries, but was not the only one alighting on these equations at the same time.

21:17

Russ Roberts: Talk about your–there are two parts of, maybe there’s more than two, but the two I’d like to hear from you about of your own personal experience with constraints. One’s an injury you had in, I think it was middle school, that changed your life. And then also how in the course of writing this book, you tried to adopt some of the principles to your own work. So, let’s start with your injury because I think it’s a very common phenomenon, and tell us about it.

David Epstein: Yeah. I appreciate you asking about that. Nobody’s asked me about that, as yet. So, this particular injury, the specifics was an uncommon phenomenon where in eighth grade, I was a very good athlete, and so I was playing quarterback in some gym class–touch football–in middle school. And, instead of kicking off, you would just have someone throw as hard as they could to the other side. And, in doing this, I reared back and threw as hard as I could, and my arm snapped on the follow through of the throw–my upper arm bone, the humerus–in a spiral. And, it was such a bizarre injury, nobody would believe that my arm was broken. I think I kind of went unconscious for a second; it shocked my system.

And, by the time someone took me to the hospital, I remember them laying me on a table, basically taking an x-ray, and I’m laying on my back, and they told me to put my hand up perpendicular, as if I were shaking hands. And, I had my eyes closed because I was nauseous, and I did it, and they said, ‘Put your hand up.’ And, I thought I was doing it. And, it turned out that the bone was totally separated from the shoulder, so I was turning my shoulder and feeling a phantom hand out in front of me.

We’ll never know what happened. The doctor said that if there hadn’t been witnesses, they would have thought one of my parents had twisted my arm until it broke. But, he said maybe there was a bone weakness or an air pocket or something like that, but we’ll never know because once it broke, the evidence is gone.

And, I’ve only seen this happen one other time, and it was a major league pitcher, and he had to have his arm amputated. So, that ruined my life at the time because I had to have my arms strapped to my torso. So, a cast running all the way up to my shoulder and arms strapped to my torso.

And so, I couldn’t play sports anymore. And my life revolved around sports. That was the only thing I was interested in.

But, it led to some changes. Like, in school at the time, I was taking French class, and we had these tests where you had to listen to a recording of a French person speaking and then you follow along on a worksheet and there are blanks, and you have to follow well enough to fill in the blanks with the word that they said. And, I was okay at this, but with the broken arm, I couldn’t write fast enough–because it was my writing hand–to keep up. And so, I started realizing I’d have to try to memorize the words as I went through and then go back and write them down with my left hand. And, I started using sports-related mnemonics, like, attaching the words as I heard them to some sports image. And, I started knocking these tests out of the park, doing better than I’d ever done before. And, I started using mnemonics for everything in school.

Decades later, I would read one of the most famous memory studies ever done that involved a Carnegie Mellon undergrad. And, in this research, they took him from being able to memorize only seven digits to 80 digits using sports-related mnemonics. And, he was also an athlete. And so, this–

Russ Roberts: You had figured it out before. It’s a priority dispute.

David Epstein: That’s right.

But, it turns out, people have known this for a long time; a lot of people do memory palace and things like that. And, I use that to this day: If I memorize an hour long keynote talk, I’m using mnemonic. And, people will ask me if I have a photographic memory when I’m done with a talk sometimes, and–because I talk into slides, so it’s clear that I’ve memorized everything. If I put my keys down and spin in a circle, I lose them. I do not have a photographic memory. It’s that I learned to use these mnemonics, and I was forced to do that because my typical tactic was taken away.

It’s called a preclude constraint, where when the typical tactic is blocked, you start looking for something different, and oftentimes, it’s better. It also led to me taking up running because I was barred from contact sports for a year, and I ended up becoming something I never would have thought of–I ended up becoming a college runner and a university record holder, and all these things.

And so, it was just interesting in retrospect that this thing that blocked my normal modes of being led me to explore learning strategies and athletic activities that I just never would have explored in the past.

And, I think that’s kind of a theme. In some ways, I hope this book is maybe an emotional reframe for people asked to do more with less, but also part of that reframe is to look at limits as opportunities to clarify your priorities and launch productive exploration. And, that’s what happened in my personal life.

Russ Roberts: Now, there’s a paradox there, of course, which is–and this is true of everybody–no, I shouldn’t say that. There’s a selection bias. We hear from people who make lemonade out of the lemons that get handed out to them. But, it’s striking how many people who often go through very, very tough things have a benefit. And, it’s not just: ‘Well, it’s not as bad as it seemed.’ The outcome is actually quite extraordinary in a positive way. And, yet at the same time, we wouldn’t suggest to people to break your arm and not use your right hand for a while. But, the metaphor is a very powerful one, I think. And, the idea that restraining your opportunities, your choices can actually be surprisingly–not just turn out better than you thought, but actually better than it was when you were totally free.

David Epstein: Yeah. It really reminds me of–maybe you know this study–the famous London Underground study where there was a strike and certain lines were down for a few days, and so commuters had to find new ways to work. And, these are people who are doing this every day; you would assume they would have optimized the path. And yet a significant portion of commuters found a different path and stuck with it. It saved, like, 1,500 commuting hours per day, just a two or three day strike that led people to experiment with different paths.

So, I think arguably we don’t experiment enough, and we tend to follow what cognitive scientists call the path of least resistance, where we do the convenient thing or the thing we’ve always done. Because, as the cognitive scientist, Daniel Willingham, says, ‘You may think your brain is made for thinking, but it’s actually made to prevent you from having to think whenever possible, because thinking is energetically costly.’ And so, unless the thing you’re used to is blocked, you’re probably not going to explore as much as you should. [More to come, 28:15]



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Wendy’s empire has burned. Its future now hinges on a chicken sandwich.

Wendy’s empire has burned. Its future now hinges on a chicken sandwich.

May 11, 2026
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Augustus Wins OCC Approval for AI and Stablecoin Bank Charter

Augustus Wins OCC Approval for AI and Stablecoin Bank Charter

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Tesla (TSLA): Das Pullback-Setup steht – Startrampe oder Bullenfalle?

Tesla (TSLA): Das Pullback-Setup steht – Startrampe oder Bullenfalle?

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