Monster Beverage achieves “record” quarterly net sales

Monster Beverage Corp. says it has booked “record” quarterly net sales in its second quarter, reaching just above $2bn.

The US-based company, known for its Monster energy drinks, reported a net sales increase of 11.1% to $2.11bn in its second quarter of 2025 compared to the same period last year.

In a statement containing its results for the period ended 30 June, Hilton Schlosberg, CEO of Monster Beverage, said: We achieved record net sales for the second quarter, exceeding the $2bn mark for the first time, underscoring the strength of our brands, talent of our team, and continued appeal of our products around the world.

“The quarter’s performance also reflects the success of our product innovations, which are resonating strongly with consumers.”

The performance also “reflects the success of our product innovations, which are resonating strongly with consumers”, Schlosberg added.

In its second quarter, the Monster Energy Drinks segment, which includes Monster Energy drinks, Reign Total Body Fuel, and Bang Energy drinks, saw net sales rise 11.2% to $1.94bn.

Monster Beverage’s Strategic Brands segment, which holds energy-drink brands acquired from The Coca-Cola Co featuring brands such as Predator and Fury, saw net sales increase 18.9% to $129.9m.

The group’s Alcohol Brands division, however didn’t see the same growth. The unit, which includes products like The Beast Hard Tea, witnessed a 8.6% decline in net sales in the second quarter, to $38m.

Monster Beverage recorded impairment charges on its alcohol business its fourth quarter of 2024.

Speaking to analysts on a call in March, the company’s former co-CEO Rodney Sacks, said: “The impairment charges were primarily the result of operating and financial performance not meeting projections due in part to challenges in the category, as well as the decrease in projected ongoing operating and financial performance.”

Monster Beverage’s operating income in its second quarter of 2025 rose 19.8% to $631.6m. Net income for the period climbed 14.9% to $488.8m.

Commenting on its second quarter and six month results for 2025, Schlosberg added: “Increased household penetration and per capita consumption of energy drinks remain positive trends for the category. Our robust pipeline of innovative products remains central to our long-term growth strategy.”.

For the six months ending 30 June 2025, the company’s net sales increased 4.4% to $3.97bn. Operating income for this period reached $1.2bn, while net income grew by 7.4% to $931.8m.

“Monster Beverage achieves “record” quarterly net sales ” was originally created and published by Just Drinks, a GlobalData owned brand.