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Home Market Research Business

Citi Lowers Snap (SNAP) PT to $6, Cites Persistent Brand Advertising Headwinds

by TheAdviserMagazine
3 months ago
in Business
Reading Time: 2 mins read
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Citi Lowers Snap (SNAP) PT to , Cites Persistent Brand Advertising Headwinds
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Snap Inc. (NYSE:SNAP) is one of the best single digit stocks to buy according to analysts. On February 12, Citi lowered its price target for Snap from $10 to $6 while keeping a Neutral rating on the shares. Following the company’s Q4 2025 report, the firm updated its model and noted that Snap continues to face ongoing headwinds in brand advertising.

On February 10, Arete upgraded Snap Inc. (NYSE:SNAP) to Buy from Neutral with a $7.30 price target and noted that the shares face limited downside risk at current levels. The firm highlighted a strategic shift in sales growth, as the company moves away from a reliance on a sub-scale advertising business toward higher-margin, recurring subscription income. Following the upgrade, the stock rose $0.13 to $5.32 in premarket trading.

Earlier on February 6, Barclays lowered its price target for Snap from $16 to $15 with an Overweight rating following the company’s Q4 2025 report. The firm described the Snap story as remaining in flux but noted the presence of some call options for future growth. The firm informed investors that the core advertising business is currently lagging and highlighted that the company continues to face regulatory overhangs across multiple regions.

Citi Lowers Snap (SNAP) PT to $6, Cites Persistent Brand Advertising Headwinds

Photo by Thought Catalog on Unsplash

Snap Inc. (NYSE:SNAP) operates as a technology company internationally. The company offers Snapchat, which is a visual messaging application with various tabs, such as visual messaging, snap map, and stories, that enable people to communicate visually through short videos and snaps.

While we acknowledge the potential of SNAP as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.



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Tags: AdvertisingBrandcitesCitiheadwindslowersPersistentSnap
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