Combine practical coaching and technology to scale advisory across the firm
Highlights
Junior staff are often first to spot advisory opportunities.
Structured training helps staff identify and escalate insights.
Technology turns observations into scalable advisory services.
Tax season puts junior staff closer to client data than almost anyone else at the firm. They’re the ones keying in numbers, reconciling accounts, and sifting through the documents that reveal what’s actually happening in a client’s business. So why aren’t they able to make judgement calls and evaluations with that data?
Advisory knowledge tends to live in the heads of partners and managers alone, passed down informally if it’s passed down at all. That leaves junior and non-managerial staff underprepared to spot opportunities, even when the signals are sitting right in front of them. Here’s how to change that, and how the right technology can help staff act on what they find.
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Why junior staff are an untapped advisory resource
How to train junior staff to identify tax advisory opportunities
Common areas where advisory opportunities surface
How to turn junior staff training with advisory into a scalable practice
Why junior staff are an untapped advisory resource
Sometimes, junior staff can be more familiar with a client’s tax situation than partners and managers. A partner maintains the relationship, but junior tax pros are the ones who notice that a client’s family members appear on payroll, or that quarterly estimated payments have been inconsistent all year. These details often surface advisory conversations before anyone at the top even knows there’s an opening.
The issue lies in process and communication. A tax preparer might come across something noteworthy during the normal workflow. They just don’t know how to name it, who to tell, or whether it’s their place to speak up at all.
How to train junior staff to identify tax advisory opportunities
Going from routine preparation tasks to more complex, subjective tax planning and analysis can seem like quite the leap. However, there are small adjustments in training and development that can make a difference.
Start with structured shadowing
Pair junior staff with a senior preparer or manager during client calls, even for a portion of the conversation. Hearing how an experienced professional turns a passing comment into a real advisory discussion teaches more than any manual could.
Teach staff to listen for “hooks”
Clients rarely ask for advisory help directly. They mention a life event, a new revenue stream, or a plan to hire, and expect the firm to connect the dots. Train staff to treat these comments as prompts to ask a follow-up question, not just notes to file away.
Give staff communication avenues to flag what they see
A complicated reporting process kills participation before it starts. A shared document or a field in your practice management system works. The point is to make flagging an opportunity take less than a minute.
Build a repeatable question set
Consistency beats improvisation. Give staff a short list of standard questions to ask across engagements, like:
Has anything changed with the business structure?
Are there new employees or dependents?
Has income changed significantly?
Asking the same questions every time means fewer missed signals.
Use real client scenarios in training sessions
Case study reviews, where staff walk through how a past opportunity was identified and converted, translate abstract advice into something staff can apply. Monthly sessions covering different specialty areas also help junior staff figure out where their interests lie.
Outsource your training to experts
Various in-person and online programs like Thomson Reuters TaxWatch University provide multiple course levels to help junior staff take on more advanced duties.
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Level up your tax skills with hands-on programs led by industry experts
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Common areas where advisory opportunities surface
Payroll changes, including new family members added to the payroll
Multi-state filings or a move to remote work
New tax law provisions that create planning windows, such as recent OBBBA changes affecting overtime and tip income
Business structure or ownership changes
Inconsistent estimated payments or unusual refund patterns
How to turn junior staff training with advisory into a scalable practice
Training solves part of the problem, but the other factor standing in the way of advisory growth is time. Many junior tax pros lack the capacity to dig into a client’s tax scenario because they’re too busy inputting data and reconciling worksheets. Two tools address each side of that equation.
Ready to Review: Freeing up time for consultative work
Advisory conversations take time, and tax preparation volume has only grown. Preparers who spend their hours buried in returns have little left for the conversations that build advisory relationships. Thomson Reuters Ready to Review addresses this directly by:
Taking on a substantial share of tax prep work
Reducing the manual review burden during peak season
Giving preparers back the hours they’d otherwise spend on routine prep
Freeing that time for consultative work that grows the client relationship and the firm’s revenue
Ready to Advise: Turning a flagged opportunity into client strategy
Once a staff member flags a potential opportunity, the next step is analysis. Thomson Reuters Ready to Advise helps tax professionals:
Analyze a client’s specific data rather than apply a generic checklist
Develop a strategy built around that client’s actual situation
Turn individual observations into consistent, well-documented advisory work
Give every client unique insights suited to their circumstances, at scale across the firm
The result: the opportunity a junior staff member notices doesn’t stop at a sticky note. It becomes part of a repeatable advisory process the whole firm can rely on.
Why both matter together
Firms that train junior staff to notice opportunities, and pair that training with technology that gives senior staff the time and tools to act on them, build advisory practices that scale. The staff closest to the client data become the first line of a much larger strategy, not a missed opportunity sitting in a file.
To learn more about upskilling your team on the soft side of tax planning, register for our free webinar: Advisory for everyone: Why consulting expertise isn’t just for partners anymore.

Advisory for everyone: Why consulting expertise isn’t just for partners anymore
Our panelists will share a broad range of perspectives, from an early-career staffer still building their foundation to a CPA managing partner with over 35 years in practice.
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