When (and How) to Invest in Paid Advertising
At York IE, we have conversations with founders and marketing leaders across the spectrum, from seed-stage companies building their first ...
Sunday, January 11, 2026
Tag: Advertising
The fuel for the AI boom driving the markets is advertising. It is also an existential risk.
Sam Altman, chief executive officer of OpenAI Inc., during a media tour of the Stargate AI data center in Abilene, ...
Why Advertising Coop Programs Still Matter for Manufacturers
Computer Market Research (CMR): The Ultimate Channel Management Compendium PART 1 Table of Contents for Part 1 Introduction to Channel ...
Rewind And Fast-Forward TV Advertising
TV’s stakeholders — consumers, advertisers, and publishers — are out of sync. Consumers love streaming TV but say they don’t ...
How Vertical Co-Op Advertising Helps Manufacturers Maximize Brand Impact
In today’s competitive landscape, manufacturers are constantly seeking more effective ways to support their channel partners, build brand awareness, and ...
Airlines Sued for Advertising Window Seats That Are Windowless
You purchase your flight ticket to Orlando for a trip to Disney World with United Airlines. After looking through the ...
Robinhood Offers Crypto Trading “at the Lowest Cost,” but Is It False Advertising?
Robinhood (Nasdaq: HOOD) is facing an investigation by Florida’s top prosecutor for claiming that it offers crypto trading “at the ...
Transport Ministry allocated NIS 40m for advertising fare reform
Public transport fares are about to rise by nearly 50% within two months, and the Ministry of Transport has ...
Becoming WPP’s CEO wasn’t on Mark Read’s ‘roadmap’—today he’s transforming the advertising giant with AI
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