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Home Market Research Startups

The Company We Wish Existed

by TheAdviserMagazine
3 weeks ago
in Startups
Reading Time: 2 mins read
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The Company We Wish Existed
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People often ask me what motivated me to build York IE.

The answer is pretty simple: I lived the startup journey firsthand at Dyn, from  the highs, the chaos, the scaling challenges, the capital conversations, the exits, the wins, the mistakes, and the realization that a lot of the traditional startup ecosystem wasn’t actually designed to truly help operators build enduring companies.

After helping scale the business to our relative mountaintop, from a small New Hampshire startup, into a global internet infrastructure company with more than $100M ARR and a mid nine-figure acquisition, I saw both sides of the table presented to me as my next act: operator AND investor.

As folks repeatedly asked me what was next, even while still executing on my last leg, I felt like people were trying to put me in a box and force me, like many successful B2B executives/founders, into broken binary decisions:

Startup or consultant
Operator or investor
Founder or hired-gun
VC or angel investor
Services or software
Horizontal or vertical
Venture-backed or bootstrapped
Enterprise or SMB
Growth or profitability
Founder-friendly or institutional scale

I didn’t think those tradeoffs had to exist.

So instead of choosing one lane, we decided to build something different entirely. A company that combined advisory, execution, data, services, software and investments under one roof. Operators helping operators. A firm aligned with founders because we’ve actually been founders and builders ourselves. Still are. A firm that we wish we had on our startup scaling journey, that simply didn’t exist.

We had a lot of unique and diverse experience and ALL OF IT was relevant to me in what my co-founders and I wanted to build next in what we now affectionately call our forever company.

A huge part of the motivation also came from growing up in a family business here in this state. I learned early about work ethic, accountability, loyalty, community and building something that lasts longer than yourself. That mindset shaped everything for me.

I’ve always believed startups should take a “market-in” approach instead of just “product-out.” Too many companies build in a vacuum without deeply understanding the ecosystem, customer dynamics and go-to-market realities around them. AI is making this an even bigger problem. York IE was built to close that gap.

At the end of the day, York IE became the intersection of a lot of things for me:

My belief in entrepreneurship
My passion for company building
My obsession with go-to-market and growth
My desire to create opportunity outside of Silicon Valley
My goal to make as large an impact as possible and give back
…and my belief that founders deserve more aligned partners

Most importantly, I wanted to build a platform and a community that could create jobs, help founders realize their visions, generate generational wealth, and make a meaningful impact far beyond ourselves. We’re well on our way!



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