How to reach 1.6 billion monthly active users hiding under your nose on the internet
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If you’re a scrappy entrepreneur or marketer like me, I bet you’ve done this before:
You just released a new feature or a new piece of content and you want to get the word out.
So you share a link in as many places as possible. Mostly social media sites.
Then you get to Reddit, the dark web of social networks. Turns out Reddit has 1.6 BILLION monthly active users. That’s more than TikTok and Snapchat combined.
So you publish a post in a subreddit. A few minutes later, you get a notification that your post has been auto-deleted by a bot or removed by a moderator.
What gives? Why does that always happen?
Reddit is one of the biggest, most untapped marketing channels of the internet but marketers and entrepreneurs have no idea how to use Reddit effectively. Myself included.
So I wanted to find out. And I did.
Case Study 1: OneUp
OneUp founder Davis Baer shared a great thread on Twitter about how he’s been able to generate $750,000 in annual recurring revenue on Reddit.
Biggest takeaways from his thread:
Baer’s product is a social media scheduling tool, so logically, he posted in r/SocialMedia. “If a post ever comes up that asks for a recommendation for a product or a service that does X, and that’s what your product does, then that is when you reply and plug your product.”
I confess I made one of the mistakes Baer addresses: I pretended like I just “discovered” a great product when it was actually my own product. But this is exactly what Baer says not to do.