Get In Pole Position: How Preference Marketing Builds A B2B Competitive Edge
At B2B Summit North America this spring, Ian Bruce and Kelvin Gee opened their keynote session, “Make Brand + Demand ...
Monday, July 27, 2026
Tag: Marketing
B2B Marketing Has A Purpose Problem
According to our recent research, most B2B marketing leaders (96%) see their function as a strategic partner or the primary ...
trade promotion marketing strategies
Manufacturers invest heavily in trade promotions to increase sales, strengthen distributor relationships, and gain a competitive advantage. However, without well-planned ...
High-Performing Portfolio Marketing Isn’t About Doing More: It’s About Saying No
We’ve all been there: Saying yes to one too many things, overcommitting to promises we can’t keep, and then realizing ...
Budget Planning 2027: Portfolio Marketing And Product Management Must Be Primed For AI-Era Innovation
AI is accelerating the pace of product innovation and forcing portfolio marketing and product management leaders to rethink how they ...
The Canary In The CDP Mine: Databricks CustomerLake Is The Litmus Test For Agentic Marketing
Databricks announced CustomerLake, a new customer data platform (CDP) offering, at its Data + AI Summit last week. Though widely ...
Align B2B Marketing Teams to Thrive in a Buyer-Centric World
In today’s fast-evolving B2B landscape, marketing and sales teams face mounting challenges as buyers become more self-directed, technology reshapes workflows, ...
Developer Relations Is Not (Just) Marketing
If you’ve got a product that’s aimed at developers but consider developer relations as solely a marketing function, you’re making ...
Florida sues OpenAI and CEO Sam Altman over allegations of marketing ChatGPT despite serious risks
The state of Florida filed a lawsuit against OpenAI and CEO Sam Altman on Monday, claiming the company knowingly released and aggressively ...
Italy’s B2B Marketing Challenge Is Not Strategy — It’s Focus And Alignment
Italian B2B marketing leaders are not struggling with direction. If anything, they are among the most focused when it comes ...
The first and only national digital and print magazine that connects individuals, families, and businesses to Fee-Only financial advisers, accountants, attorneys and college guidance counselors.