Munich-based Rebike Mobility, an online retailer specialising in e-bikes, announced on Thursday that it has raised €13M in a funding round led by Decathlon Pulse, the VC arm of global sports retailer, Decathlon.
Sophie O’Kelly de Gallagh, DECATHLON PULSE Circular Economy and Sustainability Investment Director says, “Our alliance with REBIKE represents a beacon of innovation in the cycling industry, showcasing the immense potential of circularity. By combining our global reach with REBIKE’s expertise in the e-bike industry, we’re driving positive impact in the sports ecosystem and setting new standards for sustainable mobility.”
Existing investors, including Circularity Capital, Tengelmann Ventures, Parkshore, and Vorwerk Ventures, also participated in the round again.
Thomas Bernik, REBIKE CEO and co-founder, says, “By addressing consumer affordability and driving the trend of reuse, refurbished e-bikes are poised to become a standard in the bicycle sector. We’re excited to take this next step with DECATHLON PULSE, leveraging their global expertise and international perspective to accelerate our operations across new markets.”
Besides funding, Decathlon aims to support the company through its global reach, omnichannel sales expertise, and international infrastructure.
The company will use the funds to facilitate the scaling of the sale of refurbished e-bikes in Europe.
Franck Vigo, DECATHLON PULSE CEO, says, “We are delighted to pursue DECATHLON PULSE’s growth trajectory with such a renowned partner as REBIKE. This investment not only aligns perfectly with our strategy of accelerating sustainability but also positions us at the forefront of the circular economy in cycling. Together, we’re not just tapping into the growing second-life market – we’re reshaping it, proving that sustainability and business growth can go hand in hand.”
Rebike Mobility: Cross-brand platform for premium e-bikes
Founded by Thomas Bernik and Sven Erger in 2018, Rebike Mobility is an e-commerce company for e-bikes and operates Europe’s largest and most modern e-bike refurbishment centre.
The company sells refurbished e-bikes from well-known brand manufacturers via the online platform rebike.com.
The German company also partners with second-hand sites like Decathlon and eBay, offers a bike leasing program with BusinessBike, and has stores in Munich and Frankfurt am Main.
The product portfolio exclusively includes e-bikes and S-Pedelecs from leading brand manufacturers such as Merida, Husqvarna Bicycles, R RAYMON, Flyer, KTM and ORBEA.
Circularity Capital is a specialist private equity firm investing in European growth SMEs operating in the circular economy.
Andrew Shannon, Partner at Circularity Capital, says, “We’re delighted to welcome Decathlon PULSE as a fellow investor in REBIKE and excited to thereby benefit from Decathlon’s increasing investment in the e-bike market. Our joint investment further undermine REBIKE’s impressive growth and position as the premium refurbishment and retail expert in Europe’s largest e-Bike market.”
