Stockholm-based Eir Insurance, a fully licensed B2B2X white-label insurance company, has secured €20M in a growth funding round led by Endeit Capital, with participation from family offices and existing shareholders.
Based out of Amsterdam, Endeit Capital is a growth capital firm fuelling the internationalisation and innovation of European tech scale-ups.
With AI as the overall denominator, Endeit focuses on five segments: the future of Work, Fintech, Sales Enablement, Supply Chain and procurement, and Climate Tech.
“Eir stands out in the European embedded insurtech space for its fully digital technology, agile product development, and its rapidly expanding partner network. We believe Eir is uniquely positioned to redefine how insurance is delivered and managed for both partners and customers. We are proud to support Eir on this next phase of Pan-European growth and look forward to our journey together,” says Jonne de Leeuw, Partner at Endeit.
The new funds will help expand into new areas, improve technical integrations, and strengthen its finances for future partnerships with distributors and reinsurers.
Eir Insurance: White-label insurance company
Founded in 2019, Eir is a licensed B2B2X white-label insurance company that offers a fully digital partnership for retail and small to medium-sized enterprises (SMEs).
The Swedish company uses automated processes, open APIs, and AI technology to deliver flexible insurance products and improve risk selection for its clients.
The company offers digital insurance solutions that include automated claims, flexible terms, and transparent service for retail and SME segments.
The company is expanding and investing in its technology platform to help partners enter the market more quickly and efficiently. This strategy provides partners with tools to keep ownership of their customer relationships.
Eir Insurance has generated over SEK 1,000 million in gross written premiums, a 73 per cent increase from last year.
The company is focused on careful risk management and steady growth.
Currently, the company operates in Sweden, Denmark, Norway, Finland, Germany, Greece, France, Italy, Spain, and the Netherlands, and is licensed to run cross-border operations in Cyprus, the Czech Republic, Austria, Ireland, Belgium, and Portugal.
Torgrim Lien, Founder & CEO of Eir, states, “This investment is a testament to the value of our digital-first strategy and partnership model. Our mission is to make insurance simpler, more transparent, and more accessible across Europe—empowering our partners and customers with best-in-class technology and flexible solutions. With our strong capital base and committed team, we look forward to deepening collaborations across our growing partner and reinsurance ecosystem.”
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