AI Tool of the Week: Stockholm-based Stravito launches AI Personas to turn market research into real-time consumer conversations

Stravito’s new AI tool helps brands chat with virtual customers to test ideas, ads, and products before launch.

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Many global brands invest time, talent, and money into segmentation research, but often these insights are left unused in slide decks and disconnected files.

Meanwhile, other teams work on product development without getting feedback from market segments until it’s too late.

This increases the risk for marketing teams, which is not ideal. Reports show that about 75 per cent of innovations in the CPG industry fail (McKinsey, 2024), making success difficult.

Here’s where Stockholm-based Stravito comes into play

Stravito: Turning insights into outcomes

Founded in 2017, Stravito provides an AI-powered platform that helps brands quickly turn insights into outcomes, allowing them to make smarter, data-driven decisions.

The Swedish platform combines advanced AI with human expertise to help marketing and insights teams better understand their data.

With an easy-to-use interface and secure processes, the company claims to make reliable insights accessible and actionable.

At present, Stravito works in Europe and North America, serving customers like HEINEKEN, Comcast, and Nestlé.

Meet Stravito AI Personas

Recently, the Swedish company unveiled Stravito AI Personas, an agentic tool that converts segmentation research into interactive consumer profiles.

“Stravito AI Personas is the next step in our evolution. It’s designed to deliver real-time segment-specific insights into revenue-driving workflows,” comments Thor Olof Philogène, CEO and Co-Founder of Stravito.

Stravito says that marketing and insights teams can instantly simulate conversations with Personas to test, refine, and co-create ideas in real time.

Stravito AI Personas uses each brand’s proprietary knowledge to make research clearer and find useful insights from trusted sources.

This helps global brands speed up their marketing and innovation while focusing on consumers’ needs.

How does Stravito AI Personas work?

Stravito AI Personas complements real consumer feedback, stress-testing ideas before costly testing and enabling consumer-centric decisions where traditional research may not be conducted.

With the AI tool, brands can:

Build dynamic personas from proprietary research and segmentation studies to stress-test ideas across diverse audiences.Chat with AI Personas about marketing messages, ad creatives, or product ideas, upload visual data such as images, packaging or PDFs, and limit scope by region or market for precise, local insights.Generate new ideas, access constructive improvement feedback, with dynamic iteration based on previous interactions.Compare side-by-side reactions from different personas to identify diverse consumer perspectives.Export chats, with text and visuals, into presentations for faster alignment and easy adoption across marketing, brand and innovation teams.

Combines AI and human expertise 

Stravito combines AI and human expertise to ensure accuracy. Experts in consumer research customise each AI Persona for specific company needs.

According to the company, customers can see how each AI Persona is created, what research it uses, and can easily make changes.

The platform also has built-in controls that make it easy to roll out to different teams while keeping content safe and maintaining team confidentiality.

“Stravito AI Personas helps make consumer-centricity a daily reality. It enables teams to create stronger ideas with consumer insight at the heart of strategic decisions, cutting time, cost, and risk,” adds Olof Philogène.