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Home Market Research Market Analysis

2025 Brand Africa 100: Top Brands in Africa Report

by TheAdviserMagazine
5 months ago
in Market Analysis
Reading Time: 4 mins read
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2025 Brand Africa 100: Top Brands in Africa Report
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GeoPoll is proud to have once again served as a lead research partner for the Brand Africa 100 | Africa’s Best Brands rankings, now in its landmark 15th year! The 2025 edition was launched at the historic Africa Hall in Addis Ababa, Ethiopia, reinforcing the importance of brands in shaping the continent’s development narrative, ahead of Africa Day.

While optimism in Africa’s potential continues to rise, with 68% of respondents across 31 countries expressing belief in the continent (up from 64% in 2024), this year’s rankings reveal a contrasting decline in loyalty to African brands. Only 11 of the Top 100 most admired brands were African, the lowest level since the initiative began in 2011, and a drop from 14% in 2024.

“It’s a wake-up call for Africa,” noted Brand Africa founder Thebe Ikalafeng. “Belief must translate into buying African.”

Topline Insights from the 2025 Brand Africa 100 Rankings

The Brand Africa 100 study remains Africa’s most comprehensive consumer brand survey, spanning 31 countries and representing over 85% of the continent’s population and GDP. The research is independently conducted with GeoPoll as the lead mobile-based data collection partner, alongside Kantar and regional collaborators.

Key highlights from the 2025 Brand Africa 100:

Nike remains the #1 overall most admired brand in Africa for the 8th consecutive year.

MTN is once again the #1 most admired African brand, also recognized as the top African brand “doing good” for society and the environment.

Dangote was honored with a Lifetime Achievement Award and inducted into the inaugural Brand Africa Hall of Fame alongside MTN, M-Pesa, Ethiopian Airlines, and Brand South Africa.

Bathu led the way as the #1 most admired apparel brand, while Standard Bank was the top financial services brand.

South Africa emerged as both the most admired nation brand in Africa.

Top Financial Services Brands

Brand
Country
Continent

Standard Bank/Stanbic/Stanlib
South Africa
Africa

Ecobank
Togo
Africa

United Bank of Africa(UBA)
Nigeria
Africa

First National Bank (FNB)
South Africa
Africa

Absa
South Africa
Africa

Top Media Brands

Brand
Country
Continent

BBC
UK
Europe

DStv
South Africa
Africa

CNN
USA
North America

Al Jazeera
Qatar
Asia

Netflix
USA
North America

Top Country Brands Contributing to a Better Africa

Brand
Continent

South Africa
Africa

Nigeria
Africa

USA
North America

China
Asia

Morocco
Africa

Most admired brands in Africa: the Top 100

#
Brand
Category
Country

1
Nike
Sports & Fitness
USA

2
Adidas
Sports & Fitness
Germany

3
Samsung
Electronics/Computers
South Korea

4
Coca-Cola
Non-alcoholic Beverages
USA

5
Apple
Electronics/Computers
USA

6
Gucci
Luxury
Italy

7
Puma
Sports & Fitness
Germany

8
Toyota
Auto-Manufacturers
Japan

9
Zara
Apparel Retail
Spain

10
MTN
Telecommunications
South Africa

11
Tecno
Electronics/Computers
China

12
Nestle
Consumer, non-cyclical
Switzerland

13
Mercedes-Benz
Auto-Manufacturers
Germany

14
Pepsi
Non-alcoholic Beverages
USA

15
Louis Vuitton
Luxury
France

16
LG
Electronics/Computers
South Korea

17
Tesla
Auto-Manufacturers
USA

18
Google
Technology
USA

19
Vodafone
Telecommunications
UK

20
Amazon
Technology
USA

21
BMW
Auto-Manufacturers
Germany

22
Christian Dior
Luxury
France

23
Chanel
Luxury
France

24
Airtel
Telecommunications
India

25
Dangote
Consumer, non-cyclical
Nigeria

26
Azam group
Consumer, non-cyclical
Tanzania

27
Jordan
Sports & Fitness
USA

28
Unilever
Consumer, non-cyclical
UK

29
Xiaomi
Electronics/Computers
China

30
Nokia
Electronics/Computers
Finland

31
Lacoste
Luxury
France

32
Infinix
Electronics/Computers
China

33
Hewlett Packard/HP
Electronics/Computers
USA

34
Microsoft
Technology
USA

35
Sony
Electronics/Computers
Japan

36
DSTV
Media
South Africa

37
Glo/Globacom
Telecommunications
Nigeria

38
Jumia
Technology
Nigeria

39
Huawei
Electronics/Computers
China

40
Trade Kings
Consumer, non-cyclical
Zambia

41
Nivea
Personal Care
Germany

42
Ethiopian Airlines
Aviation
Ethiopia

43
KFC
Fastfood/Restaurant
USA

44
Hisense
Electronics/Computers
China

45
Fanta
Non-alcoholic Beverages
USA

46
Guinness
Alcoholic Beverages
Ireland

47
Versace
Luxury
Italy

48
Blue Band
Consumer, non-cyclical
UK

49
Orange
Telecommunications
France

50
Facebook
Technology
USA

51
Ford
Auto-Manufacturers
USA

52
Indomie Noodles
Consumer, non-cyclical
Indonesia

53
Shein
Retail
China

54
Volkswagen
Auto-Manufacturers
Germany

55
Prada
Luxury
Italy

56
Bershka
Apparel Retail
Spain

57
Oppo Mobile
Electronics/Computers
China

58
Ralph Lauren/Polo
Luxury
USA

59
Honda
Auto-Manufacturers
Japan

60
Colgate
Personal Care
USA

61
Itel
Electronics/Computers
China

62
McDonald’s
Fastfood/Restaurant
USA

63
Reebok
Sports & Fitness
UK

64
Netflix
Technology
USA

65
Dell
Electronics/Computers
USA

66
Fendi
Luxury
Italy

67
L’Oréal
Personal Care
France

68
Yango
Technology
Russia

69
Cadbury
Consumer, non-cyclical
UK

70
Alibaba/express
Technology
China

71
Balenciaga
Luxury
Spain

72
Nissan/Dacia
Auto-Manufacturers
Japan

73
Oraimo
Electronics/Computers
China

74
Close up
Personal Care
USA

75
Shoprite/Checkers
Retail
South Africa

76
New Balance
Sports & Fitness
USA

77
LC Waikiki
Retail
Turkey

78
Lenovo
Electronics/Computers
China

79
Bathu
Apparel
South Africa

80
Dolce & Gabana
Luxury
Italy

81
Total Energies
Energy
France

82
Heineken
Consumer, non-cyclical
USA

83
Red Bull
Non-alcoholic Beverages
Austria

84
Toshiba
Electronics/Computers
Japan

85
H&M
Apparel Retail
Sweden

86
Land Rover/Range Rover
Auto-Manufacturers
UK

87
Omo
Consumer, non-cyclical
UK

88
Dove
Personal Care
USA

89
KIABI
Apparel Retail
France

90
Woolworths
Retail
South Africa

91
Vans
Apparel
USA

92
Levi’s
Apparel
USA

93
Oral-B
Personal Care
USA

94
Softcare
Personal Care
China

95
Viva
Consumer, non-cyclical
UK

96
Philips
Electronics/Computers
Netherlands

97
Calvin Klein
Apparel
USA

98
Rolex
Luxury
Switzerland

99
Pull&Bear
Apparel Retail
Spain

100
Vaseline/Blue Seal
Personal Care
USA

Country 2025 Brand Africa 100 results will be announced in a series of events within the respective countries. Keep track of the events here. 

Methodology

GeoPoll is proud to support this vision by providing robust, timely, and continent-wide consumer data to power decisions in branding, marketing, and policy. Our role in the Brand Africa 100 rankings aligns with our mission to elevate African voices and support the growth of impactful, homegrown enterprises.

The Brand Africa 100 rankings are based on a pan-African survey conducted by GeoPoll via mobile-based research, in 8 languages across 31 countries and supported by partners in North Africa and the islands. The rankings are unsponsored to ensure brand neutrality, and focus on unprompted consumer preferences for both African and non-African brands operating on the continent.

Contact us to learn more about the survey, our capabilities, or to get deeper insights into brands in Africa.



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