GeoPoll is proud to have once again served as a lead research partner for the Brand Africa 100 | Africa’s Best Brands rankings, now in its landmark 15th year! The 2025 edition was launched at the historic Africa Hall in Addis Ababa, Ethiopia, reinforcing the importance of brands in shaping the continent’s development narrative, ahead of Africa Day.
While optimism in Africa’s potential continues to rise, with 68% of respondents across 31 countries expressing belief in the continent (up from 64% in 2024), this year’s rankings reveal a contrasting decline in loyalty to African brands. Only 11 of the Top 100 most admired brands were African, the lowest level since the initiative began in 2011, and a drop from 14% in 2024.
“It’s a wake-up call for Africa,” noted Brand Africa founder Thebe Ikalafeng. “Belief must translate into buying African.”
Topline Insights from the 2025 Brand Africa 100 Rankings
The Brand Africa 100 study remains Africa’s most comprehensive consumer brand survey, spanning 31 countries and representing over 85% of the continent’s population and GDP. The research is independently conducted with GeoPoll as the lead mobile-based data collection partner, alongside Kantar and regional collaborators.
Key highlights from the 2025 Brand Africa 100:
Nike remains the #1 overall most admired brand in Africa for the 8th consecutive year.
MTN is once again the #1 most admired African brand, also recognized as the top African brand “doing good” for society and the environment.
Dangote was honored with a Lifetime Achievement Award and inducted into the inaugural Brand Africa Hall of Fame alongside MTN, M-Pesa, Ethiopian Airlines, and Brand South Africa.
Bathu led the way as the #1 most admired apparel brand, while Standard Bank was the top financial services brand.
South Africa emerged as both the most admired nation brand in Africa.
Top Financial Services Brands
Brand
Country
Continent
Standard Bank/Stanbic/Stanlib
South Africa
Africa
Ecobank
Togo
Africa
United Bank of Africa(UBA)
Nigeria
Africa
First National Bank (FNB)
South Africa
Africa
Absa
South Africa
Africa
Top Media Brands
Brand
Country
Continent
BBC
UK
Europe
DStv
South Africa
Africa
CNN
USA
North America
Al Jazeera
Qatar
Asia
Netflix
USA
North America
Top Country Brands Contributing to a Better Africa
Brand
Continent
South Africa
Africa
Nigeria
Africa
USA
North America
China
Asia
Morocco
Africa
Most admired brands in Africa: the Top 100
#
Brand
Category
Country
1
Nike
Sports & Fitness
USA
2
Adidas
Sports & Fitness
Germany
3
Samsung
Electronics/Computers
South Korea
4
Coca-Cola
Non-alcoholic Beverages
USA
5
Apple
Electronics/Computers
USA
6
Gucci
Luxury
Italy
7
Puma
Sports & Fitness
Germany
8
Toyota
Auto-Manufacturers
Japan
9
Zara
Apparel Retail
Spain
10
MTN
Telecommunications
South Africa
11
Tecno
Electronics/Computers
China
12
Nestle
Consumer, non-cyclical
Switzerland
13
Mercedes-Benz
Auto-Manufacturers
Germany
14
Pepsi
Non-alcoholic Beverages
USA
15
Louis Vuitton
Luxury
France
16
LG
Electronics/Computers
South Korea
17
Tesla
Auto-Manufacturers
USA
18
Google
Technology
USA
19
Vodafone
Telecommunications
UK
20
Amazon
Technology
USA
21
BMW
Auto-Manufacturers
Germany
22
Christian Dior
Luxury
France
23
Chanel
Luxury
France
24
Airtel
Telecommunications
India
25
Dangote
Consumer, non-cyclical
Nigeria
26
Azam group
Consumer, non-cyclical
Tanzania
27
Jordan
Sports & Fitness
USA
28
Unilever
Consumer, non-cyclical
UK
29
Xiaomi
Electronics/Computers
China
30
Nokia
Electronics/Computers
Finland
31
Lacoste
Luxury
France
32
Infinix
Electronics/Computers
China
33
Hewlett Packard/HP
Electronics/Computers
USA
34
Microsoft
Technology
USA
35
Sony
Electronics/Computers
Japan
36
DSTV
Media
South Africa
37
Glo/Globacom
Telecommunications
Nigeria
38
Jumia
Technology
Nigeria
39
Huawei
Electronics/Computers
China
40
Trade Kings
Consumer, non-cyclical
Zambia
41
Nivea
Personal Care
Germany
42
Ethiopian Airlines
Aviation
Ethiopia
43
KFC
Fastfood/Restaurant
USA
44
Hisense
Electronics/Computers
China
45
Fanta
Non-alcoholic Beverages
USA
46
Guinness
Alcoholic Beverages
Ireland
47
Versace
Luxury
Italy
48
Blue Band
Consumer, non-cyclical
UK
49
Orange
Telecommunications
France
50
Facebook
Technology
USA
51
Ford
Auto-Manufacturers
USA
52
Indomie Noodles
Consumer, non-cyclical
Indonesia
53
Shein
Retail
China
54
Volkswagen
Auto-Manufacturers
Germany
55
Prada
Luxury
Italy
56
Bershka
Apparel Retail
Spain
57
Oppo Mobile
Electronics/Computers
China
58
Ralph Lauren/Polo
Luxury
USA
59
Honda
Auto-Manufacturers
Japan
60
Colgate
Personal Care
USA
61
Itel
Electronics/Computers
China
62
McDonald’s
Fastfood/Restaurant
USA
63
Reebok
Sports & Fitness
UK
64
Netflix
Technology
USA
65
Dell
Electronics/Computers
USA
66
Fendi
Luxury
Italy
67
L’Oréal
Personal Care
France
68
Yango
Technology
Russia
69
Cadbury
Consumer, non-cyclical
UK
70
Alibaba/express
Technology
China
71
Balenciaga
Luxury
Spain
72
Nissan/Dacia
Auto-Manufacturers
Japan
73
Oraimo
Electronics/Computers
China
74
Close up
Personal Care
USA
75
Shoprite/Checkers
Retail
South Africa
76
New Balance
Sports & Fitness
USA
77
LC Waikiki
Retail
Turkey
78
Lenovo
Electronics/Computers
China
79
Bathu
Apparel
South Africa
80
Dolce & Gabana
Luxury
Italy
81
Total Energies
Energy
France
82
Heineken
Consumer, non-cyclical
USA
83
Red Bull
Non-alcoholic Beverages
Austria
84
Toshiba
Electronics/Computers
Japan
85
H&M
Apparel Retail
Sweden
86
Land Rover/Range Rover
Auto-Manufacturers
UK
87
Omo
Consumer, non-cyclical
UK
88
Dove
Personal Care
USA
89
KIABI
Apparel Retail
France
90
Woolworths
Retail
South Africa
91
Vans
Apparel
USA
92
Levi’s
Apparel
USA
93
Oral-B
Personal Care
USA
94
Softcare
Personal Care
China
95
Viva
Consumer, non-cyclical
UK
96
Philips
Electronics/Computers
Netherlands
97
Calvin Klein
Apparel
USA
98
Rolex
Luxury
Switzerland
99
Pull&Bear
Apparel Retail
Spain
100
Vaseline/Blue Seal
Personal Care
USA
Country 2025 Brand Africa 100 results will be announced in a series of events within the respective countries. Keep track of the events here.
Methodology
GeoPoll is proud to support this vision by providing robust, timely, and continent-wide consumer data to power decisions in branding, marketing, and policy. Our role in the Brand Africa 100 rankings aligns with our mission to elevate African voices and support the growth of impactful, homegrown enterprises.
The Brand Africa 100 rankings are based on a pan-African survey conducted by GeoPoll via mobile-based research, in 8 languages across 31 countries and supported by partners in North Africa and the islands. The rankings are unsponsored to ensure brand neutrality, and focus on unprompted consumer preferences for both African and non-African brands operating on the continent.
Contact us to learn more about the survey, our capabilities, or to get deeper insights into brands in Africa.
