This report is relevant for a wide range of stakeholders involved in or affected by the growing role of finfluencers in capital markets. Regulators and policymakers, capital market firms, social media platforms, investors, and finfluencers can all gain insight from this research.
Investors: When making investment decisions and acting on advice, investors need to stay vigilant about fraud and misrepresentation for informed decision making. Investors should find this report useful in understanding risks with unrealistic promises, allowing them to be realistic in their return expectations.
Regulators and policymakers: The report will interest regulators (including SEBI) and other relevant authorities as they continue to assess and strengthen frameworks to capture finfluencer activity and decide whether additional supervision and clarity are required.
Capital market firms: This report is relevant for capital market firms and advisers that engage with (or are evaluating engaging with) finfluencers or social media channels as part of their product distribution architecture. The findings should inform compliance considerations when using such distribution channels.
Social media platforms: The report highlights the responsibility of social media platforms, whose function in hosting, amplifying, and monetising financial content raises important questions around platform responsibility, content governance, disclosure standards, and cooperation with financial regulators.
Finfluencers: Content creators and finfluencers themselves may find this report useful in understanding emerging expectations around ethical conduct, transparency, and accountability, which are essential to maintaining credibility and supporting financial market integrity.
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