Lessons Learned From How Mega-RIAs Are Scaling Their People To Support Growth: #FASuccess Ep 486 With Lisa Crafford

Welcome everyone! Welcome to the 486th episode of the Financial Advisor Success Podcast!

My guest on today’s podcast is Lisa Crafford. Lisa is the head of advisory of Constellation Wealth Capital, a private equity firm based in Chicago, Illinois, that makes minority investments in RIAs.

What’s unique about Lisa, though, is how her career path through RIAs, a major custodian, and now private equity has shown her what it takes to successfully grow a billion-dollar firm, with people (from building a loyal team to hiring the right executives) being at the forefront.

In this episode, we talk in-depth about how Lisa finds that some of the highest-performing large RIAs are those that invest in their human resources function (perhaps hiring an internal Chief Human Resources Officer or using an outsourced solution), why Lisa thinks that offering key executives and team members equity can be an important way to promote retention and ultimately a higher level of client service and firm growth, and how Lisa finds that a key to effective hiring is to both hire in advance of a need (to prevent reduced capacity or a decline in client service standards) and to maintain an ongoing list of “warm” contacts who might make good employees at the firm (such as those firm leaders meet at conferences and other events).

We also talk about how Lisa and Constellation evaluate potential firms to invest in (often looking for those who want to ‘double down’ on their growth with additional capital and knowledge rather than looking to take liquidity out of their ownership stake), how Lisa often works with firms to identify opportunities for firm leaders who wear multiple ‘hats’ to shed one or more of them by making key hires, and how Lisa finds that while hiring an additional executives can be pricey in terms of compensation, they can sometimes serve as a force multiplier that leads to greater returns for the firm in terms of scalable growth.

And be certain to listen to the end, where Lisa shares why she thinks there are currently prime opportunities for those who want to work in the financial planning industry in non-advisor roles, why Lisa sometimes recommends that firms work with consultants who don’t specialize in RIAs (to get a fresh outside voice and stand out amongst their peers), and how Lisa has carved a successful career path for herself across multiple types of planning industry businesses in part by staying in contact with colleagues from around the industry and being open to new opportunities that arise that allow her to expand her reach and impact.

So, whether you’re interested in learning about what it really means to build a firm that generates tens or even hundreds of millions in revenue, the biggest growth constraint for most advisory firms, and hiring strategies, building leadership teams, and structuring equity for employees, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Lisa Crafford.