The Forrester Wave™: Customer Experience Platforms For Healthcare, Q1 2026: The AI Race Is On, But Pace Is Uneven

Did you know that for many industrial distributors, rebate income accounts for between 40% and 70% of total net profit?...

Google has emerged as US marketing agencies’ preferred AI partner, overtaking Adobe, Anthropic, Microsoft, and OpenAI for the first time...

Nearly 50% of available marketing development funds go unused every year because the administrative burden often outweighs the perceived benefit....

Over $70 billion is invested annually into co-operative advertising, yet a staggering 80% of these funds are still tied to...

Did you know that 40% to 60% of a distributor’s bottom-line profit is tied directly to manufacturer rebate programs? When...

Distributed commerce is here — and is already reshaping how consumers discover and buy. In fact, 62% of US and...