The Forrester Wave™: Customer Experience Platforms For Healthcare, Q1 2026: The AI Race Is On, But Pace Is Uneven

Did you know that 24% of organizations have no idea where their marketing development funds are actually spent? Even more...

This is the story behind writing Customer Zero Case Study: Optimizely Shows AI Success Requires Operating Model Governance. When I...

To me, the most interesting part of Adobe’s customer zero story is that when AI disrupted how buyers learn, Adobe...

In April 2025, OpenAI announced that it will require its users to complete formal, government-issued, national ID document-based identity verification...

Relying on manual spreadsheets to manage complex channel incentives isn’t just a bottleneck; it’s a direct threat to your bottom...

Deloitte named a forward-deployed engineering (FDE) practice back in December 2025. At the time, it read as a consulting rebrand...