Why I’m Changing My Title from VP, Sales to VP, Client Success

At York IE, our entire ethos is built on one idea: bring value to our clients and portfolio companies and make them successful. Titles come and go, but the way we show up for the companies we work with is what really matters. That is why I’m excited to share that my title is changing from Vice President of Sales to Vice President of Client Success.

This is not a cosmetic change. It reflects how we think about building relationships and delivering value at York IE and the role I’ve been fortunate to play since I joined the team.

Defining Client Success at York IE

At York IE, client success means being a guide and an advocate. It is about helping clients navigate our services, ensuring the right solutions are tailored for their needs, and checking in regularly to make sure we are aligned. It is a role designed to connect the dots between what clients need, what our advisory teams deliver, and how we continue to evolve alongside their growth.

Importantly, our Advisory Services strategists will remain the main points of contact for day-to-day service deliverables. They are the experts driving the execution. My role is to support that journey, particularly during onboarding and as priorities shift. I am here to ensure we are set up correctly, to help iterate when things change, and to always advocate for the client’s long-term success.

Guiding Before the First Contract

My work starts before someone ever becomes a client. I see my role as a guide, helping prospective partners make sure they are engaging with us in the right way. That means asking the tough questions: Are we scoping the right work? Do we have the right services for your needs? Is this the right engagement model for your stage of growth?

If the answer to any of those questions is “no,” then we help you find the better fit, even if it means saying we are not the right solution right now. That is what putting client success first really looks like.

Delivering and Evolving Value

Once a company becomes a client, my role shifts to ensuring the value we promised is the value being delivered. Engagements evolve. Priorities change. New opportunities to create value emerge. It’s my responsibility to stay engaged, to listen, and to make sure our work continues to align with your goals.

We see this as a constant cycle: define value, deliver value, evolve value. Navigating growth journeys and advisory offerings for companies is more complicated than traditional sales, and we wanted to acknowledge that difference in the role itself.

Client Success in the Age of AI

As we move into the era of AI automation, the way problems are solved will change dramatically. It will no longer be enough to sell a service or a piece of technology. True client success will come from combining AI, technology, and subject matter expertise in the right ways, for the right use cases.

My job is to help prospective and current clients navigate that complexity, making sure they get the right mix of automation, strategy, and hands-on support that will truly move the needle for their business.

The Evolution of Sales

For much of my career, I’ve held the title of “sales.” But what I’ve really been doing is helping clients succeed. At York IE, that mindset has already been the foundation of how we work with every founder, operator, and executive. Now, the title simply matches the reality.

I’m proud to take on this role as Vice President of Client Success, and even more excited to continue guiding companies through their growth journeys, ensuring that York IE is always delivering the right value at the right time.