Preference Matters More Than In-Market Intent Alone In Modern B2B Buying
For years, ‘performance marketing’ approaches have operated as if buyers start a purchase process with blank minds empty of preconceptions. ...
Saturday, August 8, 2026
Tag: Preference
A 2022 study tracking university students’ daily experiences for a week found introversion predicted neither preference for nor enjoyment of solitude, while a separate trait, dispositional autonomy, consistently predicted who found time alone enjoyable
The assumption that introverts are the ones who genuinely enjoy time alone, while everyone else merely tolerates it, is common ...
Get In Pole Position: How Preference Marketing Builds A B2B Competitive Edge
At B2B Summit North America this spring, Ian Bruce and Kelvin Gee opened their keynote session, “Make Brand + Demand ...
Fear, Time Preference, and the Distortion of Human Action
Periods of crisis reveal something unsettling about human behavior. Faced with uncertainty, individuals and institutions alike tend to accept measures ...
Preference Falsification, Marginal Cost, and Cancel Culture
In my earlier post on preference falsification, I argued that a culture of free speech and open debate is a ...
The Prevalence of Preference Falsification
The title of this post is a nod to Timur Kuran’s book Private Truths, Public Lies: The Social Consequences of Preference ...
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