No Result
View All Result
SUBMIT YOUR ARTICLES
  • Login
Thursday, May 14, 2026
TheAdviserMagazine.com
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
No Result
View All Result
TheAdviserMagazine.com
No Result
View All Result
Home Market Research Startups

The psychology of attention residue and how I have started minimizing it

by TheAdviserMagazine
3 days ago
in Startups
Reading Time: 5 mins read
A A
The psychology of attention residue and how I have started minimizing it
Share on FacebookShare on TwitterShare on LInkedIn


Imagine this. You’re forty minutes into a piece of work. The thinking is finally clicking, the sentences are starting to land in roughly the right order, and you can feel the shape of what you’re trying to say. Your laptop pings. A Slack message. You glance at it. It can wait. You turn back to the document. The cursor blinks at you. The sentence you were halfway through is gone, and so is the feeling that was about to put it on the page.

There is a name for what just happened to you. There is also a number to go with it.

What just happened is called attention residue

The term comes from Sophie Leroy, a professor at the UW Bothell School of Business. Leroy describes what it is in her own words: “as we switch between tasks (for example from a Task A to a Task B), part of our attention often stays with the prior task (Task A) instead of fully transferring to the next one (Task B). This is what I call Attention Residue, when part of our attention is focused on another task instead of being fully devoted to the current task that needs to be performed.”

The conditions under which it bites hardest, in her telling: “Attention residue easily occurs when we leave tasks unfinished, when we get interrupted, or when we anticipate that once we have a chance to get to the unfinished or pending work we will have to rush to get it done. Our brain finds it hard to let go of these tasks, and instead keeps them active in the back of our mind, even when are trying to focus on and perform other tasks.”

Her conclusion is the part worth pinning above a desk: “when you experience attention residue and keep thinking about Task A while working on Task B, it means you have fewer cognitive resources available to perform Task B. The impact? Your performance on Task B is likely to suffer, especially if Task B is cognitively demanding.”

And here’s roughly what it costs

For the cost, the most cited number comes from Gloria Mark, an associate professor at UC Irvine, who shadowed 36 knowledge workers for three days at the second-by-second level. In a 2006 Gallup interview she described what she found: that “most interrupted work was resumed on the same day” — 81.9 percent of it — and that “it was resumed, on average, in 23 minutes and 15 seconds.”

Twenty-three minutes and fifteen seconds. From the ping to the moment you actually return to the thing you were doing.

And Mark adds an important caveat. The return is not clean. In her words: “when you’re interrupted, you don’t immediately go back to the task you were doing before you were interrupted. There are about two intervening tasks before you go back to your original task, so it takes more effort to reorient back to the original task.” The Slack message doesn’t just steal twenty-three minutes. It also routes you through two other unrelated tasks before you arrive back at the sentence you’d been halfway through.

The day I realized I was doing this all day, every day

I came across the 23-minute number a few years ago while researching an unrelated post, and it landed badly. Not because the number itself shocked me. Because as soon as I read it I started counting backwards through my morning. A glance at email. A Slack reply. A two-minute look at something a friend had sent. Each one of those was perhaps a 23-minute crater I hadn’t noticed I was digging.

I had been treating my work hours as a single block. The research suggested I was actually getting maybe three or four real working stretches a day, and most of the rest was the slow climb back from the previous interruption.

I tried time blocking, more or less right away. The improvement was almost embarrassingly immediate. Within a week the work felt different in a way I would have struggled to describe before reading the research.

What I actually do to minimize it now

What follows is what has stuck. I am not a productivity expert and none of this is novel. It is the unglamorous version that has actually worked for me, and only because I started taking attention residue seriously as a real cost rather than a vague feeling.

I work in time blocks of 90 minutes to 2 hours. Inside a block I am doing one thing. The block has a clear start and a clear end, and within those boundaries I treat Slack and email and the news as off-limits. The point of the block is not to be heroic about focus. The point is to give the brain a window long enough to actually arrive at the work, do something, and finish a piece of it before the next switch.

I close every tab before I begin. Not just social media. Every tab. Open tabs are a low-grade form of switching cost; the eye finds them. A clean browser is part of the setup ritual, the same way wiping down a counter is part of cooking.

I do not have social media open while I work. Not minimized in a tab. Not on a second monitor. Not on my phone in front of me. 

And when I am working in a café, which I do often, I use a hard physical break between blocks. When a block ends, I close the laptop, pack up, and walk to a different café. The walk is the transition. By the time I sit down somewhere else I have left the previous block where it was, and the new block can have all of me, not just whatever was left over after the residue had its share.

What is different now

None of these moves are dramatic on their own. They all attack the same thing: the slow leak of attention from one task to the next that the research describes. For me, they buy back most of the focused time I used to be losing without realizing it.

But here is the part I keep turning over. The fact that any of this works at all, that closing tabs and walking to a different café can meaningfully change the quality of a day’s thinking, says something uncomfortable about the conditions most of us are working under. The default environment is not neutral. It is engineered for the exact kind of switching that the research says quietly hollows out our capacity to think.

So the real question is not whether you can build a system to protect a few hours of attention. It is what it means that you have to. Most of a working life is now spent inside the twenty-three minutes between things, and almost nobody is counting them. I have started to. I am not sure I like what the count reveals.

About this article

This article is for general information and reflection. It is not professional advice. For your specific situation, consult a qualified professional. Editorial policy →



Source link

Tags: AttentionMinimizingPsychologyresidueStarted
ShareTweetShare
Previous Post

America’s job-market optimism gap between young and old is now the widest in the world

Next Post

Early Lenskart investor Alpha Wave trims stake by 2.5% in open market

Related Posts

edit post
AI Gets Expensive Long Before It Gets Useful

AI Gets Expensive Long Before It Gets Useful

by TheAdviserMagazine
May 13, 2026
0

One of the biggest surprises for teams building with AI is not that it works. It is how quickly it...

edit post
Insider One Acquires Bluecore to Strengthen Agentic Customer Engagement Platform – AlleyWatch

Insider One Acquires Bluecore to Strengthen Agentic Customer Engagement Platform – AlleyWatch

by TheAdviserMagazine
May 13, 2026
0

Insider One, an agentic customer engagement platform, has acquired Bluecore, a retail martech unicorn serving more than 400 US enterprise...

edit post
Your AI Stack Is Already Obsolete. Here’s What Actually Runs Startups in 2026

Your AI Stack Is Already Obsolete. Here’s What Actually Runs Startups in 2026

by TheAdviserMagazine
May 13, 2026
0

Three years ago, startup founders loved showing off their AI stack like it was a trophy shelf. A writing tool...

edit post
Why Startups Stall After Early Traction: The Positioning Trap

Why Startups Stall After Early Traction: The Positioning Trap

by TheAdviserMagazine
May 12, 2026
0

There’s a specific, quiet kind of panic that sets in for a founder when the early adopter surge begins to...

edit post
Courier Health Raises M to Keep More Specialty Therapy Patients on Their Medications – AlleyWatch

Courier Health Raises $50M to Keep More Specialty Therapy Patients on Their Medications – AlleyWatch

by TheAdviserMagazine
May 12, 2026
0

The life sciences industry continues to generate breakthrough specialty therapies, but the patient support infrastructure connecting those medicines to the...

edit post
Research suggests the problem with using AI as a therapist isn’t that it sounds wrong — it’s that it can sound right while still crossing serious ethical lines

Research suggests the problem with using AI as a therapist isn’t that it sounds wrong — it’s that it can sound right while still crossing serious ethical lines

by TheAdviserMagazine
May 12, 2026
0

A recent study summarized in a ScienceDaily report found that even when large language models were explicitly instructed to act...

Next Post
edit post
Early Lenskart investor Alpha Wave trims stake by 2.5% in open market

Early Lenskart investor Alpha Wave trims stake by 2.5% in open market

edit post
Hantavirus Travel Notice: The May 2 Cruise Advisory for Adults Over 60

Hantavirus Travel Notice: The May 2 Cruise Advisory for Adults Over 60

  • Trending
  • Comments
  • Latest
edit post
Gavin Newsom issues ‘final warning’ amid California’s dire housing crisis — what’s at stake for millions of residents

Gavin Newsom issues ‘final warning’ amid California’s dire housing crisis — what’s at stake for millions of residents

May 3, 2026
edit post
Florida Warning: With Senior SNAP Benefits Averaging 8/Month, Thousands Risk Losing Assistance in 2026

Florida Warning: With Senior SNAP Benefits Averaging $188/Month, Thousands Risk Losing Assistance in 2026

April 27, 2026
edit post
Minnesota Wealth Tax | Intangible Personal Property Tax

Minnesota Wealth Tax | Intangible Personal Property Tax

May 6, 2026
edit post
10 Cheapest High Dividend Stocks With P/E Ratios Under 10

10 Cheapest High Dividend Stocks With P/E Ratios Under 10

April 13, 2026
edit post
Exclusive: America’s largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth

Exclusive: America’s largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth

April 29, 2026
edit post
NYC Mayor Mamdani knocked Ken Griffin in pied-a-terre tax promo. His firm calls the move ‘shameful’

NYC Mayor Mamdani knocked Ken Griffin in pied-a-terre tax promo. His firm calls the move ‘shameful’

April 23, 2026
edit post
Peter Thiel is leading investment in a reportedly  billion wave-powered ocean data center project

Peter Thiel is leading investment in a reportedly $1 billion wave-powered ocean data center project

0
edit post
TAL 24oz Stainless Steel 2-in-1 Water Bottle only .88, plus more!

TAL 24oz Stainless Steel 2-in-1 Water Bottle only $13.88, plus more!

0
edit post
The psychology of attention residue and how I have started minimizing it

The psychology of attention residue and how I have started minimizing it

0
edit post
State Income Tax vs. Federal Income Tax: What’s the Difference?

State Income Tax vs. Federal Income Tax: What’s the Difference?

0
edit post
Chicago Atlantic BDC Crushes Q1 2026 Profit Estimates by 22.2%

Chicago Atlantic BDC Crushes Q1 2026 Profit Estimates by 22.2%

0
edit post
CLARITY Act Negotiations Ended Without A Deal – Senator Lummis Warned What Happens Next If It Fails

CLARITY Act Negotiations Ended Without A Deal – Senator Lummis Warned What Happens Next If It Fails

0
edit post
Peter Thiel is leading investment in a reportedly  billion wave-powered ocean data center project

Peter Thiel is leading investment in a reportedly $1 billion wave-powered ocean data center project

May 14, 2026
edit post
Chicago Atlantic BDC Crushes Q1 2026 Profit Estimates by 22.2%

Chicago Atlantic BDC Crushes Q1 2026 Profit Estimates by 22.2%

May 14, 2026
edit post
TAL 24oz Stainless Steel 2-in-1 Water Bottle only .88, plus more!

TAL 24oz Stainless Steel 2-in-1 Water Bottle only $13.88, plus more!

May 14, 2026
edit post
8 Ways Your Will Could Accidentally Hurt the People You Love Most

8 Ways Your Will Could Accidentally Hurt the People You Love Most

May 14, 2026
edit post
Andrew Cobin Featured by WRAL Discussing Estate Debt and Probate in North Carolina

Andrew Cobin Featured by WRAL Discussing Estate Debt and Probate in North Carolina

May 14, 2026
edit post
CLARITY Act Negotiations Ended Without A Deal – Senator Lummis Warned What Happens Next If It Fails

CLARITY Act Negotiations Ended Without A Deal – Senator Lummis Warned What Happens Next If It Fails

May 14, 2026
The Adviser Magazine

The first and only national digital and print magazine that connects individuals, families, and businesses to Fee-Only financial advisers, accountants, attorneys and college guidance counselors.

CATEGORIES

  • 401k Plans
  • Business
  • College
  • Cryptocurrency
  • Economy
  • Estate Plans
  • Financial Planning
  • Investing
  • IRS & Taxes
  • Legal
  • Market Analysis
  • Markets
  • Medicare
  • Money
  • Personal Finance
  • Social Security
  • Startups
  • Stock Market
  • Trading

LATEST UPDATES

  • Peter Thiel is leading investment in a reportedly $1 billion wave-powered ocean data center project
  • Chicago Atlantic BDC Crushes Q1 2026 Profit Estimates by 22.2%
  • TAL 24oz Stainless Steel 2-in-1 Water Bottle only $13.88, plus more!
  • Our Great Privacy Policy
  • Terms of Use, Legal Notices & Disclosures
  • Contact us
  • About Us

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.