No Result
View All Result
SUBMIT YOUR ARTICLES
  • Login
Thursday, July 23, 2026
TheAdviserMagazine.com
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
No Result
View All Result
TheAdviserMagazine.com
No Result
View All Result
Home Market Research Startups

The psychology of attention residue and how I have started minimizing it

by TheAdviserMagazine
2 months ago
in Startups
Reading Time: 5 mins read
A A
The psychology of attention residue and how I have started minimizing it
Share on FacebookShare on TwitterShare on LInkedIn


Imagine this. You’re forty minutes into a piece of work. The thinking is finally clicking, the sentences are starting to land in roughly the right order, and you can feel the shape of what you’re trying to say. Your laptop pings. A Slack message. You glance at it. It can wait. You turn back to the document. The cursor blinks at you. The sentence you were halfway through is gone, and so is the feeling that was about to put it on the page.

There is a name for what just happened to you. There is also a number to go with it.

What just happened is called attention residue

The term comes from Sophie Leroy, a professor at the UW Bothell School of Business. Leroy describes what it is in her own words: “as we switch between tasks (for example from a Task A to a Task B), part of our attention often stays with the prior task (Task A) instead of fully transferring to the next one (Task B). This is what I call Attention Residue, when part of our attention is focused on another task instead of being fully devoted to the current task that needs to be performed.”

The conditions under which it bites hardest, in her telling: “Attention residue easily occurs when we leave tasks unfinished, when we get interrupted, or when we anticipate that once we have a chance to get to the unfinished or pending work we will have to rush to get it done. Our brain finds it hard to let go of these tasks, and instead keeps them active in the back of our mind, even when are trying to focus on and perform other tasks.”

Her conclusion is the part worth pinning above a desk: “when you experience attention residue and keep thinking about Task A while working on Task B, it means you have fewer cognitive resources available to perform Task B. The impact? Your performance on Task B is likely to suffer, especially if Task B is cognitively demanding.”

And here’s roughly what it costs

For the cost, the most cited number comes from Gloria Mark, an associate professor at UC Irvine, who shadowed 36 knowledge workers for three days at the second-by-second level. In a 2006 Gallup interview she described what she found: that “most interrupted work was resumed on the same day” — 81.9 percent of it — and that “it was resumed, on average, in 23 minutes and 15 seconds.”

Twenty-three minutes and fifteen seconds. From the ping to the moment you actually return to the thing you were doing.

And Mark adds an important caveat. The return is not clean. In her words: “when you’re interrupted, you don’t immediately go back to the task you were doing before you were interrupted. There are about two intervening tasks before you go back to your original task, so it takes more effort to reorient back to the original task.” The Slack message doesn’t just steal twenty-three minutes. It also routes you through two other unrelated tasks before you arrive back at the sentence you’d been halfway through.

The day I realized I was doing this all day, every day

I came across the 23-minute number a few years ago while researching an unrelated post, and it landed badly. Not because the number itself shocked me. Because as soon as I read it I started counting backwards through my morning. A glance at email. A Slack reply. A two-minute look at something a friend had sent. Each one of those was perhaps a 23-minute crater I hadn’t noticed I was digging.

I had been treating my work hours as a single block. The research suggested I was actually getting maybe three or four real working stretches a day, and most of the rest was the slow climb back from the previous interruption.

I tried time blocking, more or less right away. The improvement was almost embarrassingly immediate. Within a week the work felt different in a way I would have struggled to describe before reading the research.

What I actually do to minimize it now

What follows is what has stuck. I am not a productivity expert and none of this is novel. It is the unglamorous version that has actually worked for me, and only because I started taking attention residue seriously as a real cost rather than a vague feeling.

I work in time blocks of 90 minutes to 2 hours. Inside a block I am doing one thing. The block has a clear start and a clear end, and within those boundaries I treat Slack and email and the news as off-limits. The point of the block is not to be heroic about focus. The point is to give the brain a window long enough to actually arrive at the work, do something, and finish a piece of it before the next switch.

I close every tab before I begin. Not just social media. Every tab. Open tabs are a low-grade form of switching cost; the eye finds them. A clean browser is part of the setup ritual, the same way wiping down a counter is part of cooking.

I do not have social media open while I work. Not minimized in a tab. Not on a second monitor. Not on my phone in front of me. 

And when I am working in a café, which I do often, I use a hard physical break between blocks. When a block ends, I close the laptop, pack up, and walk to a different café. The walk is the transition. By the time I sit down somewhere else I have left the previous block where it was, and the new block can have all of me, not just whatever was left over after the residue had its share.

What is different now

None of these moves are dramatic on their own. They all attack the same thing: the slow leak of attention from one task to the next that the research describes. For me, they buy back most of the focused time I used to be losing without realizing it.

But here is the part I keep turning over. The fact that any of this works at all, that closing tabs and walking to a different café can meaningfully change the quality of a day’s thinking, says something uncomfortable about the conditions most of us are working under. The default environment is not neutral. It is engineered for the exact kind of switching that the research says quietly hollows out our capacity to think.

So the real question is not whether you can build a system to protect a few hours of attention. It is what it means that you have to. Most of a working life is now spent inside the twenty-three minutes between things, and almost nobody is counting them. I have started to. I am not sure I like what the count reveals.

About this article

This article is for general information and reflection. It is not professional advice. For your specific situation, consult a qualified professional. Editorial policy →



Source link

Tags: AttentionMinimizingPsychologyresidueStarted
ShareTweetShare
Previous Post

Chip stocks continue to surge. Here’s how to buy one for less

Next Post

Early Lenskart investor Alpha Wave trims stake by 2.5% in open market

Related Posts

edit post
KelAI Raises M to Build an Autonomous Research Engine for Hedge Funds – AlleyWatch

KelAI Raises $5M to Build an Autonomous Research Engine for Hedge Funds – AlleyWatch

by TheAdviserMagazine
July 23, 2026
0

Institutional investing has long operated on a simple but costly constraint: research capacity scales with headcount, and headcount scales slowly....

edit post
Psychology says the reason retired men sit in silence isn’t because they have nothing to say — it’s because they’ve lost the only identity anyone ever valued them for

Psychology says the reason retired men sit in silence isn’t because they have nothing to say — it’s because they’ve lost the only identity anyone ever valued them for

by TheAdviserMagazine
July 22, 2026
0

There is a familiar scene in families after retirement. A man who once spoke fluently about deadlines, machinery, customers, colleagues...

edit post
How to Build a Community-Led Growth Strategy That Actually Works

How to Build a Community-Led Growth Strategy That Actually Works

by TheAdviserMagazine
July 22, 2026
0

Most “communities” launched by startups are dead within a year. Not because community-led growth doesn’t work, but because of how...

edit post
How Small Businesses Can Increase Website Conversions Without Increasing Ad Spend

How Small Businesses Can Increase Website Conversions Without Increasing Ad Spend

by TheAdviserMagazine
July 22, 2026
0

Your ads are doing their job. People are clicking, visiting your website, and even adding products to their cart, but...

edit post
NYC Startup Raise .88B in Q2 2026 – Best Capital Quarter Since 2021 – as AI and Fintech Megadeals Reshape the Market – AlleyWatch

NYC Startup Raise $8.88B in Q2 2026 – Best Capital Quarter Since 2021 – as AI and Fintech Megadeals Reshape the Market – AlleyWatch

by TheAdviserMagazine
July 22, 2026
0

New York City startups raised $8.88 billion across 233 deals in Q2 2026 — a 46% year-over-year surge in capital...

edit post
The hardest part of being the reliable one in a family

The hardest part of being the reliable one in a family

by TheAdviserMagazine
July 22, 2026
0

Every family has one. It is the person who answers the phone at 11pm, remembers the birthdays, drives a parent...

Next Post
edit post
Early Lenskart investor Alpha Wave trims stake by 2.5% in open market

Early Lenskart investor Alpha Wave trims stake by 2.5% in open market

edit post
Hantavirus Travel Notice: The May 2 Cruise Advisory for Adults Over 60

Hantavirus Travel Notice: The May 2 Cruise Advisory for Adults Over 60

  • Trending
  • Comments
  • Latest
edit post
New Jersey Tax-Relief Events: Three July Dates Near Seniors

New Jersey Tax-Relief Events: Three July Dates Near Seniors

July 13, 2026
edit post
Bristlecone pines growing in the White Mountains of California germinated before the Great Pyramid was built, and the oldest one alive today, nicknamed Methuselah, has been quietly adding rings for 4,855 years in soil so poor almost nothing else survives beside it

Bristlecone pines growing in the White Mountains of California germinated before the Great Pyramid was built, and the oldest one alive today, nicknamed Methuselah, has been quietly adding rings for 4,855 years in soil so poor almost nothing else survives beside it

July 8, 2026
edit post
Retail giant exits U.S. fashion after multi-million-dollar scandal

Retail giant exits U.S. fashion after multi-million-dollar scandal

July 1, 2026
edit post
Same Portfolio. Same Retirement. A 10-Mile Move Costs One Couple ,000 A Year

Same Portfolio. Same Retirement. A 10-Mile Move Costs One Couple $10,000 A Year

June 27, 2026
edit post
Top Democrats Are Trapped in a Catch 22

Top Democrats Are Trapped in a Catch 22

July 6, 2026
edit post
2 judges suspended in separate cases after being indicted on criminal charges

2 judges suspended in separate cases after being indicted on criminal charges

July 9, 2026
edit post
As the S&P 500 sells off, traders eye key ‘risk pivot’ level

As the S&P 500 sells off, traders eye key ‘risk pivot’ level

0
edit post
NovoCure surges on Q2 results

NovoCure surges on Q2 results

0
edit post
Bitcoin and ethereum prices today, Thursday, July 23: Prices mixed as analysts debate crypto bottom

Bitcoin and ethereum prices today, Thursday, July 23: Prices mixed as analysts debate crypto bottom

0
edit post
How Norway Built the World’s Largest Fund and a Thriving Economy to Boot

How Norway Built the World’s Largest Fund and a Thriving Economy to Boot

0
edit post
BitMEX Closure Raises Questions About Crypto Consolidation

BitMEX Closure Raises Questions About Crypto Consolidation

0
edit post
Florida Residents Face Massive Gap in Rental Affordability

Florida Residents Face Massive Gap in Rental Affordability

0
edit post
As the S&P 500 sells off, traders eye key ‘risk pivot’ level

As the S&P 500 sells off, traders eye key ‘risk pivot’ level

July 23, 2026
edit post
BitMEX Closure Raises Questions About Crypto Consolidation

BitMEX Closure Raises Questions About Crypto Consolidation

July 23, 2026
edit post
Florida Residents Face Massive Gap in Rental Affordability

Florida Residents Face Massive Gap in Rental Affordability

July 23, 2026
edit post
Comcast outlines separation timeline of approximately 1 year while expecting modest improvements starting in the third quarter (NASDAQ:CMCSA)

Comcast outlines separation timeline of approximately 1 year while expecting modest improvements starting in the third quarter (NASDAQ:CMCSA)

July 23, 2026
edit post
Fed rate decision: Odds surge for hike as oil rips higher

Fed rate decision: Odds surge for hike as oil rips higher

July 23, 2026
edit post
NovoCure surges on Q2 results

NovoCure surges on Q2 results

July 23, 2026
The Adviser Magazine

The first and only national digital and print magazine that connects individuals, families, and businesses to Fee-Only financial advisers, accountants, attorneys and college guidance counselors.

CATEGORIES

  • 401k Plans
  • Business
  • College
  • Cryptocurrency
  • Economy
  • Estate Plans
  • Financial Planning
  • Investing
  • IRS & Taxes
  • Legal
  • Market Analysis
  • Markets
  • Medicare
  • Money
  • Personal Finance
  • Social Security
  • Startups
  • Stock Market
  • Trading

LATEST UPDATES

  • As the S&P 500 sells off, traders eye key ‘risk pivot’ level
  • BitMEX Closure Raises Questions About Crypto Consolidation
  • Florida Residents Face Massive Gap in Rental Affordability
  • Our Great Privacy Policy
  • Terms of Use, Legal Notices & Disclosures
  • Contact us
  • About Us

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.