The commercial auto insurance industry has long struggled to adapt to the rapidly evolving on-demand economy, leaving millions of rideshare and delivery drivers underserved by traditional providers that weren’t designed for their unique needs. As the global on-demand services market is projected to reach $210.8B in 2025 and grow to $320B by 2033, drivers operating on platforms like Uber and Amazon face challenges finding insurance that’s flexible, affordable, and aligned with their variable work schedules. INSHUR addresses this gap by providing embedded insurance solutions and complementary technology integrations specifically designed for digital platform providers in the on-demand economy. The company leverages real-time data from platform partners to offer personalized, tech-enabled insurance products that provide flexible coverage adapting to each job, helping drivers stay on the road and keep earning. Having recently surpassed 1 million policies sold in the UK and covered over 25 million driving hours on their Amazon Flex wallet product, INSHUR continues to expand its global footprint across the US, UK, and Europe while investing heavily in AI and ML technologies for next-generation solutions including autonomous vehicle insurance. AlleyWatch sat down with INSHUR CEO and Cofounder Dan Bratshpis to learn more about the business, its future plans, and recent funding round.
Who were your investors and how much did you raise?
INSHUR has secured a $35M capital raise from Trinity Capital, a leading alternative asset manager, bringing the total raised so far to $113.5M.
Tell us about the product or service that INSHUR offers.
INSHUR was created to address a clear gap in the insurance market: traditional providers weren’t built to serve the unique needs of the on-demand economy. These drivers, whether delivering parcels for Amazon or transporting passengers for Uber, often struggle to find insurance that’s flexible, affordable, and aligned with their lifestyles.
INSHUR provides embedded insurance solutions and complementary technology integrations for digital platform providers, such as Uber and Amazon, designed to address this need. As an Uber preferred driver insurance provider in certain European and North American markets, we are constantly adding to our growing list of platform partners who recognize and value INSHUR for its seamless integration abilities and smooth customer onboarding and relationship management.
What inspired the start of INSHUR?
I started my career on Wall Street, enabling the rapid transformation of the equities trading industry from human-based to algorithmic technology. Believing that the insurance industry was ripe for similar disruption, I spotted an opportunity in the on-demand economy space in 2016.
As an immigrant whose family has relied on driving taxis, I realized that the on-demand economy enables lots of entrepreneurs to make a living on on-demand economy platforms. INSHUR was born to enable these entrepreneurs to thrive by protecting their businesses through innovative, technology-enabled insurance solutions.
How is INSHUR different?
As a specialist in the on-demand economy with a footprint spanning the US, UK and Europe, INSHUR’s deep knowledge of insurance and technology powers our ability to deliver innovative solutions tailored for on-demand economy platforms and drivers.
Our unrivaled underwriting capabilities and exceptional claims handling, combined with our proprietary tech stack, enable us to offer a suite of products that protects the wellbeing of on-demand livery and delivery drivers, providing flexible coverage and protection which adapts to the job – helping them stay on the road and keep earning. Our strong partnerships with the world’s leading on-demand economy platforms are key to our ongoing success, and form the backbone of our ongoing innovation in emerging fields including autonomous vehicles.
INSHUR recently sold our 1 millionth policy in the UK, covered over 25 million driving hours on our Amazon Flex wallet product, and launched a new on-demand product for Uber Eats motorcycle/scooter riders in the Netherlands.
What market does INSHUR target and how big is it?
Since 2020, buying behaviors have shifted significantly in favor of at-home purchasing options. According to a new report from Business Research Insights, the global on-demand services market is projected to reach $210.8B in 2025, growing to $320B by 2033.
Rideshare and delivery drivers are the backbone of the on-demand economy – and they are transforming the world of commerce, creating the most profound economic shift in four decades. Operating globally, INSHUR’s platform simplifies and streamlines commercial insurance for on-demand mobility drivers, fleet operators, and delivery drivers.
What’s your business model?
On-demand work is fundamentally different from traditional employment. Much of it is part-time or variable, meaning standard insurance products are either too expensive or provide more coverage than is needed. Drivers need coverage that reflects their real risk exposure – not a one-size-fits-all policy.
At the same time, on-demand platforms generate a rich set of real-time data – from driver behavior and route patterns to pickup/drop-off locations, weather conditions, and performance scores. This kind of data far surpasses the static information used by traditional insurers, such as credit scores or outdated driving histories. It enables a smarter, more dynamic approach to underwriting and pricing.
INSHUR taps into this data to design insurance solutions that benefit all sides: drivers get better-priced, more relevant coverage; platforms can better support and retain their drivers; and insurers gain access to better risk assessment and stronger returns.
How has the business changed since we last spoke in 2023?
INSHUR is at the forefront of a new wave of innovation in the mobility space — from autonomous vehicle fleets to rental models and other tech-led transport businesses. These emerging players need partners who understand both the regulatory landscape and how to build insurance solutions from the ground up. That’s why they turn to INSHUR: we combine deep insurance expertise with the agility of a tech company.
We’ve also been investing heavily in our use of AI and ML across the business, including to support customer service, pricing and underwriting, and claims processes. Our AI-focused R&D team focuses on identifying potential use cases and working with non-IT stakeholders to develop appropriate and effective responses using AI.
What was the funding process like?
Our goal was to not only raise capital, but to also find a partner who understood our vision for the future of mobility insurance. When we met the team at Trinity Capital, we realized they had a deep understanding of our sector and shared our focus on building a sustainable, profitable business.
The process itself was thorough and collaborative. Their due diligence was rigorous, which gave us a fantastic opportunity to showcase the strength of our business fundamentals, growth, and proven capabilities in both technology and insurance. Ultimately, it was an efficient and professional process that went beyond the financials. It solidified our relationship and resulted in a partnership that confirms our ability to pursue our goals in our expansion and investment in AI and the autonomous vehicle space.
What are the biggest challenges that you faced while raising capital?
The first wave of insurtechs focused on growth at all costs, creating a healthy dose of skepticism amongst capital providers who rightly look for resilience and proven financial discipline. So for us, the biggest challenge was navigating that industry reputation. We had to prove that INSHUR represents the next generation of insurtech – built on strong, sustainable business fundamentals.
This played directly to our strengths. Our track record of growth, business and technical capabilities, clear path to profitability, and strategic plans made that a very straightforward conversation.
What factors about your business led your investors to write the check?
Trinity Capital was impressed with INSHUR’s deep market knowledge, technology-first approach, and data-driven strategy, which it believes make us a leader in the commercial auto insurance space, especially within the booming on-demand economy.
What are the milestones you plan to achieve in the next six months?
This new funding will support our continued expansion across the U.S., fast-track our path to profitability and reinforce our development of innovative insurance solutions for capacity insurers, platform partners and drivers in the on-demand economy. We plan to invest more into R&D, particularly for the deployment of advanced AI technologies to support underwriting and real-time pricing – an essential component for delivering on-demand insurance policies particularly in the autonomous vehicle (AV) market. The rise of autonomous vehicles in the on-demand category requires a certain type of expertise across insurance and technology combined with a deep understanding of the risks when developing insurance solutions.
This new funding will support our continued expansion across the U.S., fast-track our path to profitability and reinforce our development of innovative insurance solutions for capacity insurers, platform partners and drivers in the on-demand economy. We plan to invest more into R&D, particularly for the deployment of advanced AI technologies to support underwriting and real-time pricing – an essential component for delivering on-demand insurance policies particularly in the autonomous vehicle (AV) market. The rise of autonomous vehicles in the on-demand category requires a certain type of expertise across insurance and technology combined with a deep understanding of the risks when developing insurance solutions.
What advice can you offer companies in New York that do not have a fresh injection of capital in the bank?
It’s a challenging environment right now, and for founders in a high-cost city like New York, the pressure is immense. My advice is to embrace the constraints: New York is a tough city, but that also means it sharpens companies. If you can build something sustainable here, you’re already ahead of the game.
First, develop a relentless, almost obsessive, focus on your customer. When capital isn’t abundant, your customers’ revenue is your lifeblood. Talk to them constantly. Understand their problems deeper than anyone else and solve the ones they will actually pay for. This isn’t the time for speculative ‘nice-to-have’ features; it’s the time to be an indispensable partner to your customers.
Second, champion financial discipline. Every dollar has to count. Staying lean isn’t just about cutting costs, but about making deliberate, high-impact investments. Focus on the core of your business – the part that actually generates value – and be relentless about cutting anything that doesn’t serve that mission.
Where do you see the company going now over the near term?
In addition to developing new products for the current mobility space and expanding further into the US market with our existing mobility products (carshare, rideshare, delivery), we’re looking forward to continuing to provide expertise in advancing on-demand solutions for the mobility sector across new and expanding platform giants like Uber and car rental platforms. For example, the launch of the ‘Period Z’ program for on- and off-rental insurance for car rental fleets will support more fleet businesses across the U.S., and by taking the lead in programs such as Uber’s ‘Bring Your Own Insurance’ initiative will empower more drivers to control their profitability.
What’s your favorite summer destination in and around the city?
Living on Long Island with my wife, kids, and our dog, summer is all about family time and embracing the outdoors.
That being said, my favorite solo ritual is for the complete opposite season. As a kid who came to NYC from Russia, there is nothing more grounding than a trip to a traditional Russian banya in the dead of winter. It’s the ultimate reset from the intensity of startup life and a tradition I look forward to all year.
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