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Home Market Research Money

Why Lululemon is seeing more ‘modest’ growth in the U.S.

by TheAdviserMagazine
6 months ago
in Money
Reading Time: 1 min read
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Why Lululemon is seeing more ‘modest’ growth in the U.S.
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Lululemon Q4 earnings

On Thursday after markets closed, Lululemon reported fourth-quarter net income of $748.4 million, up from $669.5 million in the same period a year earlier. (All figures in U.S. dollars.)

The company says the profits amounted to $6.14 per diluted share, up from $5.29 per diluted share in the fourth quarter of 2023. 

Net revenue was $3.61 billion for the quarter ended Feb. 2 compared to $3.21 billion a year earlier. 

The reported earnings and revenue beat the fourth-quarter guidance Lululemon released in January.

It previously said it expected diluted earnings per share to be between $5.81 and $5.85 and for revenues to be as high as $3.58 billion. 

How Lululemon is striving to attract customers

McDonald said the company is continuing to improve the brand’s “newness”—a key way to draw in customers by making products and styles appear fresh. 

Ways to boost newness include new colours, prints, patterns and silhouettes, as well as partnerships with celebrities and other brands. 

On the call, McDonald highlighted some new offerings this year, including the Glow Up workout gear line that he said offers a “smooth and sculpted fit,” as well as Day Drift casual trousers that have “superior comfort and versatility” and could become a new core franchise. 



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