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Home Market Research Money

10 Charities That Are Secretly Making More Money Than They Let On

by TheAdviserMagazine
6 months ago
in Money
Reading Time: 5 mins read
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10 Charities That Are Secretly Making More Money Than They Let On
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Image by Joel Muniz

When you think of a charity, you probably picture goodwill, compassion, and organizations working tirelessly to make the world a better place. And many nonprofits do exactly that. But not all charities operate with pure intentions, or at least not with full financial transparency.

In reality, some charities are pulling in staggering amounts of money every year while quietly spending a significant portion on executive salaries, marketing, or administrative costs instead of their stated missions. Even worse, some use confusing financial reports to make themselves look lean and altruistic when a deeper dive tells a very different story.

Let’s take a closer look at 10 charities that have faced criticism for making (and keeping) more money than you might expect.

1. Wounded Warrior Project

Initially founded to help injured veterans, the Wounded Warrior Project grew rapidly—and so did its controversy.Reports surfaced in the mid-2010s that the charity was spending millions on lavish conferences, travel, and salaries rather than direct aid to veterans. While leadership changes were made and reforms promised, Wounded Warrior Project remains a cautionary tale about explosive growth, big money, and blurred priorities.

2. Kids Wish Network

Often mistaken for the well-respected Make-A-Wish Foundation, Kids Wish Network has long been criticized for spending far more on fundraising efforts and corporate salaries than on actually helping sick children. Investigations have revealed that only a small fraction of donations actually go toward granting wishes, making it one of the most notoriously inefficient charities in America.

3. American Breast Cancer Foundation

Despite its noble-sounding mission, the American Breast Cancer Foundation has been accused of channeling more donor money into professional fundraising firms than into cancer research or patient support. For years, watchdog groups like Charity Navigator have given it poor ratings for transparency and financial responsibility.

4. National Veterans Service Fund

This charity claims to provide support services for veterans, but only a small sliver of its revenue reportedly reaches those in need. Instead, the majority of the funds are spent on telemarketing and administrative costs. If you’ve ever been bombarded by calls asking for donations for veterans, there’s a good chance it was from organizations like this one.

5. SPCA International

Animal lovers might be shocked to learn that SPCA International, despite its association with beloved local SPCAs, has faced scrutiny for how it handles donations. Critics say much of the money raised doesn’t go toward rescuing animals but is funneled into marketing and fundraising efforts instead.

6. Police Protection Fund

Donating to support police officers sounds like a noble cause. However, the Police Protection Fund has been accused of spending most of its budget on fundraising operations, leaving only a small percentage for actual officer assistance programs. In some states, regulatory agencies have fined the organization for deceptive practices.

7. Disabled Veterans National Foundation

This nonprofit claims to help disabled military veterans, but its financial records tell a murkier story. Investigations have revealed that a significant portion of donations go to direct-mail fundraising campaigns rather than actual veteran assistance. Watchdog groups have consistently ranked this organization poorly for accountability.

8. Firefighters Charitable Foundation

Much like other emergency services-focused nonprofits, the Firefighters Charitable Foundation tugs at emotional heartstrings, but critics argue it delivers very little real support. Reports suggest that more than 80% of the money raised is spent on fundraising and administrative costs rather than direct aid to firefighters or their families.

9. Children’s Wish Foundation International

With a name so similar to Make-A-Wish, it’s easy for donors to believe their money is going directly to granting children’s dreams. Unfortunately, this organization has faced backlash for spending the majority of its donations on fundraising fees, leaving far less for actual wish-granting activities.

10. Cancer Fund of America

Few names are as emotionally compelling as a charity claiming to help cancer patients. However, the Cancer Fund of America has become infamous for its financial practices. Rather than spending the bulk of its money on patient support or research, it has reportedly funneled huge amounts into telemarketing companies and executive compensation. In fact, the organization was part of a massive Federal Trade Commission crackdown on charity fraud several years ago.

How Can You Protect Your Donations?

It’s disheartening to realize that not every charity deserves the blind trust we often give. But it’s not a reason to stop giving altogether. It’s a call to give smarter. Here are a few ways to make sure your money is actually helping:

Research charities on trusted watchdog sites like Charity Navigator, GuideStar, or the Better Business Bureau’s Wise Giving Alliance.

Look at a charity’s financials before donating—specifically, how much of its revenue goes to programs vs. fundraising and administration.

Be wary of high-pressure solicitations, especially via phone.

Prioritize local, transparent organizations when possible.

A little research upfront can make the difference between fueling a bloated operation and truly making an impact.

There Are Still Trustworthy Charities Out There

Charities operate under the important banner of public trust. When that trust is abused, it not only wastes money but also chips away at the willingness of good-hearted people to give again. By staying informed and asking tough questions, you can ensure your donations uplift the causes you care about rather than padding someone else’s paycheck. Remember: true charity is about service, not profit.

Have you ever donated to a charity only to find out later it wasn’t using the money the way you thought? How did it change the way you give now?

Read More:

How to Support Charitable Causes That Promote Gender Equality

What Are the Best Charities to Donate to This Year?

Riley Schnepf

Riley is an Arizona native with over nine years of writing experience. From personal finance to travel to digital marketing to pop culture, she’s written about everything under the sun. When she’s not writing, she’s spending her time outside, reading, or cuddling with her two corgis.



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