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Home Market Research Markets

Forget 10,000 Steps. It Only Takes This Many to Cut the Risk of Early Death.

by TheAdviserMagazine
3 months ago
in Markets
Reading Time: 1 min read
A A
Forget 10,000 Steps. It Only Takes This Many to Cut the Risk of Early Death.
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Jacek Chabraszewski / Shutterstock.com

Checking your fitness app throughout the day to see if you’ve hit 10,000 steps may be moot. That goal, despite its popularity, is actually a remnant of a Japanese pedometer marketing campaign from the 1960s — not a result of scientific studies. During the 1964 Tokyo Olympics, a company sold a pedometer with a name that roughly translated to “10,000 steps meter.” Not because they knew that was…



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