Football is more than a pastime in the seven countries surveyed, it is a significant part of daily life. Ahead of the 2026 FIFA World Cup, GeoPoll asked respondents to rate their interest in football and in the World Cup on a scale of 1 to 10. Interest in football is consistently high, ranging from 7.3 in Cameroon to 8.0 in Egypt, highlighting the sport’s widespread appeal across the continent. Egypt’s strong score reflects the country’s deep football culture, fueled by club competitions, continental tournaments, and national team ambitions.
Interest in the 2026 World Cup is even higher in most markets, with South Africa and Egypt leading at 8.4, followed by Ghana (8.2), Uganda (8.0), and Kenya (7.9). Cameroon is the only country where World Cup interest (7.2) is slightly lower than general football interest, likely due to the Indomitable Lions not qualifying for the tournament. Even so, the findings show that football remains deeply embedded in the lives of fans across all seven countries.
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