Report: The Financial Landscape of Sub-Saharan Africa

Financial services in Sub-Saharan Africa are undergoing rapid transformation, shaped by mobile money, digital lending, shifting consumer trust, and persistent affordability challenges. GeoPoll surveyed nearly 4,000 people across Ghana, Kenya, Nigeria, South Africa, Tanzania, and Uganda to uncover how people access, use, and perceive financial products — from traditional banking to fintech-driven solutions.

Key insights include:

The penetration of mobile money versus bank-led systems 

Borrowing sources, reasons and trends, with the mobile lending apps dynamic

Insurance gaps and the trust and affordability issues that limit uptake

Barriers to inclusion, overall satisfaction indicators for financial services, and solutions.

The impact of economic pressures on financial decision-making

Opportunities for policymakers, financial institutions, and development partners