For over a decade, digital transformation was mainly focused on “speed to blueprint.” Service providers offered deep catalogs of mature, proven playbooks for digital maturity in all industries, complete with best-in-class technology architecture, operating models, performance benchmarks, and implementation accelerators. These blueprints gave enterprises confidence that transformation was a well-charted journey, grounded in reality-tested success stories.
For now, that era is over!
Generative AI (genAI) has pushed digital transformation into a no-blueprint phase. Battle-tested target-state designs for genAI-driven transformation — let alone for genAI-driven business models — don’t exist yet. When it comes to genAI, enterprises cannot rely on blueprints; they must define them.
Key Findings From The Forrester Wave™: Digital Transformation Services, Q3 2025
Our Forrester evaluation of leading service providers and related client interviews in the digital transformation services market revealed that:
Service providers are adjusting their practices. Service providers are investing heavily to identify, test, and industrialize transformation blueprints that reflect the impact of genAI across industry verticals. While they are driving experimentation internally through client-zero adoption initiatives, they also put a higher emphasis on cocreating with their clients and the AI ecosystem. The race to blueprint definition promises scale to the winners and justifies risk-taking in the current discovery phase.
Clients are adjusting their expectations. Clients have learned the hard way that proof-of-concept galore is not the answer to their genAI ambitions. Organizations start to realize that generating impact through genAI follows very similar rules to the emerging technology implementations of the past: Without an outcome focus and a willingness to redefine workflows, redesign organizational structures, and adjust ways of working, the chances of success are slim.
A new balance between speed to blueprint and co-innovation is emerging. The characteristics of digital maturity are fundamental to support the adoption of generative AI. Modern cloud infrastructure, composable platforms, agile ways of working, and a solid data architecture are more important than ever. These proven frameworks are the bedrock for AI success. Hence, existing blueprints remain highly relevant for transformation laggards. Service providers increasingly leverage genAI as a tool to accelerate the path to maturity. Clients will prioritize providers that can balance traditional speed to blueprint with genAI co-innovation.
The Critical Actions That Transformation Leaders Must Take
Focus genAI on mission-critical domains. Successful organizations center their genAI efforts in areas in which they have always excelled — domains that matter for their strategic differentiation — where they traditionally have their best people, their best data, their best technology stack, and a track record of innovation. These are all areas in which they have a right to win and a right to lead blueprint definition.
Accelerate transformation for critical enablers. Enterprises can benefit from AI readiness assessments across their business domains, aided by transformation service providers. Leveraging AI-powered accelerators can increase the speed to blueprint when it comes to critical enablers of AI adoption.
Redesign workflows across organizational silos. To drive real impact with novel technologies, organizations need to redesign workflows and value streams. Without cross-departmental collaboration, such efforts are bound to remain in silos and remain too narrow to create real impact.
Emphasize vendor domain experience. As the genAI and agentic market continues to mature and the agentic platform market remains fragmented and in flux, scalable and verticalized agentic software solutions are still hard to come by. Deep domain expertise is required to design reliable and impactful agentic solutions for enterprises. Consequently, transformation leaders should put an ever-higher emphasis on the industry experience of their service provider when they embark on a genAI-focused transformation journey.
Success in this no-blueprint phase means that organizations must provide an unfiltered view of their “as is” state, focus on value adaptability, and be willing to navigate uncertainty. The companies that convert their AI transformation challenges into benefits will be those that strike the right balance between speed to blueprint and genAI co-innovation with strategic focus.
Let’s Talk
Ready to dive deeper and craft a balanced approach for your enterprise? Check out The Forrester Wave™: Digital Transformation Services, Q3 2025 and the newly published key insights report.
Get in touch with me if you want to discuss an executable outcome-focused transformation journey and partner strategy in this rapidly evolving market.
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