Extra knowledge throughout extra international locations? We hear ya.
Do you know GWI now covers a whopping 50 markets worldwide? Norway and Chile are the newest international locations to affix our Core analysis. Velkommen, bienvenido.
To have a good time this large milestone, we’ve collated among the most strange stats from throughout every of the markets we cowl, the place shoppers in every nation are probably the most (or least) more likely to do or suppose one thing.
From self-tanning in Eire and tennis in Chile, to Russian cats and consuming beer (not tequila) in Mexico, let’s discover the world one stat at a time.
1. Argentines are the almost definitely to hearken to rock music
The most important assortment of Beatles memorabilia isn’t in Liverpool, London, and even Hamburg. It’s in Buenos Aires. The Fab 4 by no means performed right here, however they kickstarted the nation’s love affair with rock ‘n’ roll, culminating within the typically subversive “Rock Nacional” motion.
2. Australia’s dwelling to probably the most Aussie guidelines soccer viewers
Yeah… that isn’t surprising, however Australia doesn’t stand out for an excessive amount of on the worldwide scale, aside from consuming. They’re typically close to the highest of the checklist for normal alcohol consumption, however as of our newest analysis wave they’ve been pipped to the submit by the Brits.
3. Austrians are probably the most eager on declining cookies
Like its European neighbors, Austria was early to legislate on private knowledge, bringing in its first nationwide knowledge safety regulation in 1978. In late 2021, Austria was the primary EU nation whose Information Safety Company discovered that Google Analytics was in breach of GDPR.
4. Belgians are the least more likely to need 5G of their subsequent telephone
Belgian shoppers aren’t very fussed about cell tech on the entire. Out of all our markets, they’re the least more likely to say their telephone is their most vital machine.
5. Brazil’s shoppers are almost definitely to be curious about magnificence
Brazil’s heat climate and lengthy seashores make wanting good vital, and it has one of many highest charges of cosmetic surgery on the earth. The fashion of waxing named after the nation was invented in a salon based mostly in Manhattan, however owned by seven sisters from Brazil – whose names all started with the letter J.
6. Canadians are the almost definitely to suppose immigration is nice for his or her nation
Surveys have proven Canada is the nation that residents of different international locations most wish to transfer to. And with good motive, when Canadians are so welcoming of recent arrivals.
7. Customers in Chile are probably the most inclined to observe tennis in particular person
Chile has a stunning tennis pedigree – in reality, the nation’s solely Olympic gold medals each got here in tennis, in the identical yr (2004).
8. China’s shoppers maintain first place for purchasing natural fruit and veg on-line
What do you consider if you hear the phrase “streamer”? You may consider somebody who performs video games reside on Twitch, however in China many farmers have jumped on the streaming pattern, and in addition promote their wares by apps like Taobao Reside.
9. Colombians are the almost definitely to drink rum
Colombia faces the Caribbean sea, so it’s simple for Colombians to get their arms on the stuff. Torta Negra (“black cake”) is an area delicacy, a fruit cake made with rum and wine. Meals origin tales are sometimes unreliable, however it’s stated to have been imported by Welsh settlers to Patagonia within the nineteenth century (with rum presumably added by the locals).
10. Customers within the Czech Republic are most inclined to purchase cheese
An intriguing one, this – the Czech Republic isn’t recognized for producing that a lot of it. Probably the most well-known Czech cheeses is Olomoucké tvarůžky – a cheese so pungent, it’s generally served with mints.
11. Danes are the almost definitely to hearken to noughties music
A superb decade for Danish music, to be honest. In 2000 the Olsen Brothers secured the nation’s first Eurovision win in 37 years with “Fly on the Wings of Love”, whereas Alphabeat’s “Fascination” was an enormous hit all through Europe in the summertime of 2006.
12. Egyptians are the almost definitely to assist Liverpool FC
If you already know about soccer, you’ll know that Mo Salah is an enormous deal. And he’s such a star in his dwelling nation that followers will observe him wherever he goes. In early 2017 extra Egyptians truly supported Roma – however as soon as he transferred from Roma to the Reds, their loyalties moved with him.
13. French shoppers are actually into rural residing
French shoppers are the almost definitely to reside rurally. This knowledge is predicated on how respondents interpret the place they reside, not their handle – so notion is vital. And it is smart for French shoppers to establish with a rural location – “la France profonde” is the idea that there’s a deep sense of French nationwide identification that may solely be discovered outdoors cities.
14. Germany tops the checklist for hairspray customers
Germany has an older inhabitants in comparison with most of our tracked markets, and older shoppers are inclined to favor spray over different haircare merchandise. A German firm (Schwarzkopf) additionally claims to have invented hairspray when it launched Taft in 1955, which might have one thing to do with it.
15. Ghana’s shoppers are the least inclined to order groceries on-line
Ecommerce penetration is low in components of Africa. One motive is that good web protection could be laborious to return throughout, whereas one other is a detailed attachment to purchasing from casual open-air markets (Ghana’s Kumasi Central Market is claimed to be the most important in West Africa). As we’ve seen in lots of locations although, Covid has modified issues.
16. Greek shoppers are the almost definitely to be on Viber
What’s Viber? It’s an immediate messaging and voice over IP app, just like WhatsApp and LINE. Why is it so common in Greece? Though it’s owned by Japanese firm Rakuten, and was based by Israeli builders, it’s truly based mostly in Cyprus, a neighboring nation with which it shares deep cultural ties.
17. Hongkongers are most eager on eating out at eating places and quick meals joints
Hong Kong is a particularly densely-populated area, with many residents not getting access to a kitchen or room to cook dinner. Takeout meals from hawker markets presents an reasonably priced various, whereas its spectacular number of Michelin star eating places tempt diners on the prime finish.
18. India has probably the most cricket spectators
That one most likely didn’t shock you. However apparently, cricket isn’t the most well-liked sport in India – it’s truly soccer/soccer. Maintain that nugget of perception in your again pocket.
19. Customers in Indonesia have the strongest tendency to drink iced tea
This isn’t iced tea as you may realize it. Jasmine is the nationwide flower of Indonesia, and sweetened chilly jasmine tea is vastly common. A lot in order that the main manufacturers are extra common than Pepsi or Coca-Cola – making Indonesia considered one of simply three markets in our analysis the place one of many American giants isn’t the market chief for delicate drinks.
20. Irish girls are the almost definitely to put on self-tan merchandise
Because of the quirks of genetic mutation and migration of individuals, Irish individuals have the fairest complexions on the earth. With that in thoughts, it’s simple to see why Irish girls are stocking up on bronzing goodies for a sunkissed glow.
21. Israel’s shoppers are almost definitely to assist the Washington Wizards
The Washington Wizards are an NBA crew – the one Michael Jordan ended his profession with within the early 2000s. So why have they got so many followers in Israel? Say hiya to Deni Avdija, an Israeli-Serbian small ahead who’s been a part of their roster since 2020.
22. Italians are probably the most into singer-songwriters
The Italians have their very own particular phrase for a singer-songwriter, with its personal distinctive custom: cantautori. In all probability the best-known tune from stated custom is “Volare”, launched in 1958 and nonetheless the one tune to win each Eurovision and a Grammy.
23. Japanese shoppers are the almost definitely to say Twitter is their favourite social media platform
Two foremost causes for this. One, Japanese tradition prizes anonymity on-line when the idea of saving face is all-important, and it’s simpler to be nameless on Twitter. Second, utilizing kanji (the characters that type Japanese writing) helps you to talk far more in 280 characters than you possibly can in English.
24. Kenyans are the almost definitely to pay for music downloads
Information is comparatively costly in components of Africa and limitless streaming isn’t an possibility for a lot of. Kenya-based platform Mdundo gears its service to downloads of tracks, reasonably than streaming, for precisely this motive.
25. Malaysia takes pole place for watching motorsports in particular person
Malaysia’s royal households have helped make motor racing common. The son of one of many nation’s Sultans drives within the Australian GT Championship, whereas the identical Sultan’s grandfather instigated the nation’s first Grand Prix in 1940.
26. Mexicans are probably the most disposed to beer consuming
At totally different factors in its historical past cerveza has been cemented in Mexican tradition. It was first introduced over by the Spanish, boosted by German immigrants, after which given one other raise when Prohibition within the US created demand for Mexican brewers.
27. Moroccans are the almost definitely to say that Clubhouse is their favourite social media platform
There may very well be a few explanation why Clubhouse is extra common in Morocco. As an Arab-majority nation, voice is a crucial approach to talk, as texting can’t all the time account for the range of Arabic dialects. It might additionally present an area to debate matters that aren’t applicable for different social platforms.
28. Customers within the Netherlands are the largest followers of pop music
5-time winners of the Eurovision Tune Contest, the Dutch have a penchant for pop. Pinkpop, an annual pageant held within the municipality of Landgraaf, is the oldest repeatedly operating rock and pop music pageant on the earth.
29. New Zealanders care probably the most about serving to others earlier than themselves
Removed from the remainder of the world and its class programs, New Zealand has attracted utopian dreamers ever because the first European settlers arrived. This has continued within the nation’s distinctive egalitarianism – generally cited as a motive why its Covid-19 response was so profitable.
30. Nigeria’s shoppers are almost definitely to find manufacturers by billboards and posters
And amazingly, this was earlier than the world’s largest billboard was activated on the Third Mainland Bridge in Lagos. It’s a wise location – Lagos’s geography means many commuters drive over it when touring from their properties on the mainland to their workplaces on Lagos Island. That’s quite a lot of eyeballs to get in entrance of.
31. Norwegians are the largest followers of electrical vehicles
Norway is likely to be one of many largest pure gasoline exporters on the earth, however it’s additionally a trailblazer in adopting electrical autos. In 1990 the federal government made EVs exempt from a pricey automobile buy tax, and some years later – due to a protest led by the lead singer of A-ha – made them exempt from highway tolls as properly.
32. The Philippines leads the way in which in following social media influencers
Filipino historical past has been described as 300 years in a convent adopted by fifty in Hollywood. And its distinctive superstar tradition may need one thing to do with Catholic icons coming head-on with the star energy of American media. Followers of movie star Nora Aunor name themselves “Noranians”, a sort of precursor to Swifties and Beliebers.
33. Poland’s shoppers care most about being nameless on-line
Poland is distinguished even amongst Japanese European international locations in its opposition to on-line censorship. Protests within the nation, the place members of parliament wore Man Fawkes masks, had been instrumental in making certain the Anti-Counterfeiting Commerce Settlement (a multilateral treaty some felt would result in web censorship) didn’t come into pressure.
34. Customers in Portugal are the almost definitely to purchase wine
Portugal is like a lot of the Mediterranean in having a style for the grape – however it’s performed an vital half in its current historical past too. Wine manufacturing was a pillar of Antonio Salazar’s “New State” program, main him to say “consuming wine helps to feed a million Portuguese inhabitants”.
35. Romanians are probably the most into watching gymnastics on TV
We might have Nadia Comăneci to thank for this one. She was the primary gymnast to attain an ideal 10 on the Olympics, which she achieved whereas representing Romania on the 1976 Video games.
36. Russian shoppers are the almost definitely to personal a cat
Some cultures suppose cats are dangerous luck, however in Russia felines are so valued that the Hermitage Museum in St. Petersburg has dozens of them, taking good care of rodents and customarily residing their greatest lives.
37. Saudi Arabia’s the house of horse racing followers
For the desert tribes that first populated the Arabian peninsula, horses had been important for shifting across the robust panorama, and a love of horses has continued within the area. Do you know that every one Thoroughbred horses could be traced again to only three stallions, two of them Arabian?
38. Singapore has the best proportion of managers
Lee Kuan Yew, the long-serving Prime Minister of Singapore, stated his nation’s solely useful resource was its individuals. The nation has traditionally invested closely in educating, coaching, and creating its residents, which has allowed them to grow to be enterprise leaders. It’s additionally an vital hub within the Asia Pacific area, so regional leads are sometimes based mostly there.
39. South Africans are the almost definitely to be into hip-hop/rap
As journalist Attiyah Khan places it, there’s lengthy been a crossover between the black communities in South Africa and America in utilizing music as a type of social protest, stretching again to the early years of jazz. Hip-hop has carried out comparable, however has additionally created a particular native style, kwaito, which fuses it with components of home music.
40. South Korea’s first in line for low cost codes
We’re not totally certain why South Korea are the world leaders for this one – however it may very well be one thing to do with Tradition Day. On the final Wednesday of the month cultural amenities and museums supply free and discounted entry – simply so long as you keep in mind your coupon.
41. Spain’s shoppers take first place for proudly owning an e-reader
Spanish is spoken by nearly 8% of the world’s inhabitants, making it an enormous marketplace for books, whether or not bodily or digital. The house nation of Cervantes might have truly produced the primary prototype book reader all the way in which again in 1949, when schoolteacher Angela Ruiz Robles patented her “mechanical encyclopedia”.
42. Swedes are the almost definitely to work in a nursery
Sweden’s baby care system is extensively thought of to be top-of-the-line on the earth. Dealing with a labor scarcity within the Sixties, the Swedish authorities created a Nationwide Fee on Baby Care, and its resultant preschool reforms allowed extra moms to enter the office.
43. The Swiss are the largest followers of LinkedIn
The Swiss are the almost definitely to say LinkedIn is their fave social media platform, and their affection for it could have one thing to do with the nation’s work ethic. It’s a standard trait in international locations with few pure sources, whose economies are reliant on companies. There’s most likely additionally an affect from Jean Calvin, the austere Protestant theologian who did most of his work in Geneva.
44. Customers in Taiwan are the almost definitely to play baseball
That’s proper – they’ve crushed the USA to first place. The Japanese launched the game to Taiwan, and one of many nation’s most profitable movies, Kano, tells the story of the namesake underdog crew participating within the prestigious Japanese Excessive College Baseball Championship.
45. Thailand’s shoppers are the largest followers of indie music
Thailand solely gained its first trendy unbiased file label in 1994, however it’s been making up for misplaced time since. The primary Thai indie bands had been impressed by various Western acts like Radiohead, however this has come full circle lately. Texan band Khruangbin have been vocal in regards to the affect they take from Thai music.
46. Turkey’s obtained the style for espresso
The phrase “espresso” comes from the Turkish “kahveh”, and the tradition of consuming espresso is so established within the nation that it’s acknowledged by UNESCO.
47. Customers within the UAE are almost definitely to go to the cinema often
Greater than 60% of the UAE’s shoppers are dad and mom. Which means an enormous viewers of households searching for the child-friendly leisure that cinemas present (the air con most likely helps too).
48. The UK has the best share of shoppers who drink alcohol often
There’s so much you might write in regards to the UK’s love of booze. Nevertheless it’s most likely greatest summed up by the meme from 2004 movie Shaun of the Lifeless that pops up in occasions of nationwide disaster – “Go to the Winchester, have a pleasant chilly pint, and look ahead to all this to blow over”.
49. Customers within the USA are the least more likely to take public transport often
It goes with out saying that America is car-friendly. Our USA knowledge set tells us Florida is the state the place persons are almost definitely to take public transport each day, whereas Hawaii is the place they take it the least.
50. Vietnamese shoppers are the almost definitely to personal a bike
Vietnam’s slim streets and sizzling local weather have all the time made it well-suited to touring by bike. Till the Nineties it was primarily the engineless selection, however growing prosperity and openness to international imports allowed extra shoppers to splash out on a Honda or a Yamaha. 98% of web customers within the nation personal at the least one motorbike – the best possession fee for any automobile in any nation.
Hungry for extra tasty insights from throughout all 50 markets? With entry to the world’s largest research on the net shopper, you possibly can dive in for extra hidden gems, insightful knowledge, and market details to assist nail your subsequent marketing campaign. Be it in Chile, Norway, or any of the opposite 48 international locations we survey.