Four of the top five countries in Anthropic’s 2025 AI Usage Index come from Asia Pacific (APAC). Singapore, Australia, New Zealand, and South Korea lead most North American and European countries in enterprise AI adoption. Our latest report, Forrester’s State Of AI Survey, 2025 explains why. We note:
APAC firms are investing more aggressively in genAI. While three-quarters of global AI decision-makers spend over $300,000, the distribution varies significantly by region. Twenty-six percent of APAC companies invest between $400,000 and $500,000, compared to 19% in North America and 17% in Europe. The spending gap reflects different approaches to AI risk and opportunity.
Leadership structure is crucial. In APAC, 33% of respondents identify the CEO as the primary owner of AI strategy. North America reports 18%, followed by Europe at just 8%. When the CEO drives AI decisions, organizations tend to move faster and align technology investments with business transformation goals. Fragmented ownership slows that alignment.
Use cases reveal the clearest regional differences. APAC enterprises use predictive AI in IT operations at a 53% adoption rate and genAI at 63%. Both figures exceed North American and European rates by substantial margins. APAC also leads in applying AI to data management and engineering work. Conversely, North America concentrates on operational efficiency and digital customer experiences, while Europe focuses on using predictive AI for data management and engineering and genAI to enhance employee experience.
Regional context determines what works. APAC companies operate in fast-growing markets where speed creates competitive advantage, and their infrastructure investments now position them to extend AI into customer-facing functions quickly. European firms face tighter regulation and stronger labor protections, making their governance focus a strategic asset as AI rules expand. North American organizations balance operational improvement with innovation investment, delivering near-term returns while preserving optionality.
The mistake is assuming global best practices apply everywhere — they don’t. Regional investment capacity, leadership models, regulatory pressure, and competitive dynamics shape viable AI strategies. CIOs who adapt to local conditions will outperform those who follow generic playbooks. Forrester clients can access the full report here.
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