No Result
View All Result
SUBMIT YOUR ARTICLES
  • Login
Thursday, May 28, 2026
TheAdviserMagazine.com
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
No Result
View All Result
TheAdviserMagazine.com
No Result
View All Result
Home Market Research Business

Millennial nostalgia means box office gold again as ‘Devil Wears Prada 2’ triumphs with $156.6 million global haul

by TheAdviserMagazine
3 weeks ago
in Business
Reading Time: 3 mins read
A A
Millennial nostalgia means box office gold again as ‘Devil Wears Prada 2’ triumphs with 6.6 million global haul
Share on FacebookShare on TwitterShare on LInkedIn



Twenty years after the original, the sequel to “The Devil Wears Prada” made a splash in its first weekend in theaters. Driven largely by women, “The Devil Wears Prada 2” earned $77 million in the U.S. and Canada, and $156.6 million internationally, according to studio estimates Sunday. It easily topped the box office and bumped “Michael” to second place, though the musical biopic held well in its second weekend, falling only 44%.

The Walt Disney Co.’s 20th Century Studios opened “The Devil Wears Prada 2” in 4,150 locations in North America. Women made up about 76% of the ticket buyers, according to PostTrak exit polls; 74% said they would “definitely recommend” the movie to friends. Critics were a bit mixed on the sequel, which finds Anne Hathaway’s Andy Sachs working once more for Meryl Streep’s Miranda Priestly at the fictional “Runway” magazine in a much-depleted media landscape.

The movie cost a reported $100 million to produce — a significant boost from the first movie’s $35 million production budget. But as filmmaker David Frankel told The Associated Press recently, “As it turns out, you know, by the time you finish paying all the biggest movie stars in the world, you still end up with basically the same budget for making the movie as we did the first one.”

Stars Streep, Hathaway, Emily Blunt and Stanley Tucci have been on a fashion-forward global publicity blitz for weeks, with glamorous stops in Tokyo, London and New York. Even Anna Wintour, the inspiration for the Prada-clad devil, has been involved this time, appearing with Hathaway on the Oscars stage and with Streep on the cover of “Vogue.”

The first movie opened in June 2006 and would go on to earn over $326 million worldwide, not adjusted for inflation. And perhaps more importantly, it firmly became part of the culture thanks in part to its ever-quotable likes (“gird your loins,” “groundbreaking,” “that’s all”). Legacy sequels are never a sure thing, but this time anticipation was high: According to Nielsen, streaming viewership for “The Devil Wears Prada” was up 428% from March 2026 to April 2026.

Second place went to Lionsgate’s Michael Jackson biopic “Michael,” which made $54 million in its second weekend in North America, where it’s playing on 3,955 screens. Its running worldwide total is already $423.9 million. Universal Pictures is handling the international release.

“This is on the great end of what we had speculated might happen, but we were very confident that we were going to have a great hold even with the assumption that ‘Prada’ would do a lot of business,” said Lionsgate Motion Picture Group chairman Adam Fogelson. “The conventional wisdom that a new giant movie can knock out a movie that has planted itself is constantly proven inaccurate.”

This weekend marks the start of Hollywood’s summer movie season, a crucial 18-week corridor that runs through Labor Day and often accounts for around 40% of the annual box office. There are often Marvel blockbusters programmed as the season’s kickoff, but the combined power of “The Devil Wears Prada 2” and “Michael” wasn’t a shabby substitute.

“This is a really solid weekend,” said Paul Dergarabedian, the head of marketplace trends for Comscore. “It’s this irresistible combination that more than makes up for the fact that there’s not a Marvel movie to kick off the summer movie season.”

“Prada” alone actually did better business than last year’s summer kickoff Marvel movie, “Thunderbolts.” There were several other new films in theaters this weekend as well, including the Adam Scott-led horror movie “Hokum,” Andy Serkis’s animated adaptation of “Animal Farm” and the Aaron Eckhart- and Ben Kingsley-led survival movie “Deep Water.”

They all opened behind “The Super Mario Galaxy Movie,” which made $12.1 million in its fifth weekend, and “Project Hail Mary,” which made $8.6 million in its seventh weekend. Neon’s “Hokum” led the newcomers with $6.4 million, rounding out the top five, followed by the very poorly reviewed “Animal Farm” with $3.4 million. “Deep Water” opened to $2.2 million.

In the top four movies, Dergarabedian has noticed a trend: “Over the past couple of months, moviegoers have really embraced pure, escapist entertainment,” he said.

The annual box office is currently running about 14% up from last year, with about $2.8 billion in domestic ticket sales to date.

Top 10 movies by domestic box office

With final domestic figures being released Monday, this list factors in the estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore:

1. “The Devil Wears Prada 2,” $77 million.

2. “Michael,” $54 million.

3. “The Super Mario Galaxy Movie,” $12.1 million.

4. “Project Hail Mary,” $8.6 million.

5. “Hokum,” $6.4 million.

6. “Animal Farm,” $3.4 million.

7. “Lee Cronin’s The Mummy,” $2.2 million.

8. “Deep Water,” $2.2 million.

9. “That Time I Got Reincarnated as a Slime the Movie: Tears of the Azure Sea,” $1 million.

10. “The Drama,” $908,303.

This story was originally featured on Fortune.com



Source link

Tags: BoxDevilGlobalGoldHaulmeansmillennialMillionnostalgiaOfficePradatriumphsWears
ShareTweetShare
Previous Post

When America Chose Empire | Mises Institute

Next Post

Yossi Abu steps down as NewMed Energy CEO

Related Posts

edit post
Inflation hit the highest level in almost three years in first Fed report under Kevin Warsh

Inflation hit the highest level in almost three years in first Fed report under Kevin Warsh

by TheAdviserMagazine
May 28, 2026
0

A key inflation gauge accelerated in April to the highest level in three years, the latest sign that spiking gas...

edit post
Bharat Dynamics Q4 Results: Net profit tumbles 59% to Rs 113 crore; dividend announced

Bharat Dynamics Q4 Results: Net profit tumbles 59% to Rs 113 crore; dividend announced

by TheAdviserMagazine
May 28, 2026
0

Defence major Bharat Dynamics (BDL) on Thursday reported a standalone net profit of Rs 113.18 crore for the January-March quarter...

edit post
Wix CEO blames strong shekel for layoffs

Wix CEO blames strong shekel for layoffs

by TheAdviserMagazine
May 28, 2026
0

Wix CEO Avishai Abrahami wrote to the company’s employees today, "Today is a sad day for me. We have...

edit post
Dolly Khanna’s portfolio sees steady gains in CY26; 5 stocks rise up to 25% – Portfolio Moves

Dolly Khanna’s portfolio sees steady gains in CY26; 5 stocks rise up to 25% – Portfolio Moves

by TheAdviserMagazine
May 28, 2026
0

An ETMarkets analysis of ace investor Dolly Khanna’s portfolio shows that, based on shareholding data for the March 2026 quarter,...

edit post
US Strikes Iran as Trump Vows to ‘Finish the Job’ if No Deal Reached

US Strikes Iran as Trump Vows to ‘Finish the Job’ if No Deal Reached

by TheAdviserMagazine
May 28, 2026
0

The US and Iran continue their tit-for-tat fighting this week. The IRGC said it targeted an American base early Thursday,...

edit post
U.S. companies spend .7 billion annually to halt union formation 

U.S. companies spend $1.7 billion annually to halt union formation 

by TheAdviserMagazine
May 28, 2026
0

On Tuesday, members of the newly formed App Drivers Union rallied victoriously outside the Massachusetts State House, celebrating the certification...

Next Post
edit post
Yossi Abu steps down as NewMed Energy CEO

Yossi Abu steps down as NewMed Energy CEO

edit post
Mortgage Rates Today, Monday, May 4: Rates on the Rise

Mortgage Rates Today, Monday, May 4: Rates on the Rise

  • Trending
  • Comments
  • Latest
edit post
Supreme Court Delivers More Bad Redistricting News for Democrats

Supreme Court Delivers More Bad Redistricting News for Democrats

May 19, 2026
edit post
From Maine to Michigan, Democrats Are Making Communism Great Again

From Maine to Michigan, Democrats Are Making Communism Great Again

May 16, 2026
edit post
Gavin Newsom issues ‘final warning’ amid California’s dire housing crisis — what’s at stake for millions of residents

Gavin Newsom issues ‘final warning’ amid California’s dire housing crisis — what’s at stake for millions of residents

May 3, 2026
edit post
Minnesota Wealth Tax | Intangible Personal Property Tax

Minnesota Wealth Tax | Intangible Personal Property Tax

May 6, 2026
edit post
It’s Time To Talk About Massie

It’s Time To Talk About Massie

May 23, 2026
edit post
10 Cheapest High Dividend Stocks With P/E Ratios Under 10

10 Cheapest High Dividend Stocks With P/E Ratios Under 10

April 13, 2026
edit post
The Ultimate “Stress Test” for the Housing Market: Do We Pass in 2026?

The Ultimate “Stress Test” for the Housing Market: Do We Pass in 2026?

0
edit post
Sports Research Chelated Triple Magnesium Complex, 120 Count only .10 shipped (Reg. )!

Sports Research Chelated Triple Magnesium Complex, 120 Count only $10.10 shipped (Reg. $25)!

0
edit post
Someone Tested a 1997 Processor and Proved That Just 128 MB of RAM Is Enough to Run AI – Bitcoin News

Someone Tested a 1997 Processor and Proved That Just 128 MB of RAM Is Enough to Run AI – Bitcoin News

0
edit post
8 Key Factors That Influence Workplace Accident Injury Claims in Injury Settlements

8 Key Factors That Influence Workplace Accident Injury Claims in Injury Settlements

0
edit post
Oracle (ORCL): Der Bulle scharrt mit den Hufen!

Oracle (ORCL): Der Bulle scharrt mit den Hufen!

0
edit post
Core inflation hit an annual rate of 3.3% in April, as expected, Fed’s preferred gauge shows

Core inflation hit an annual rate of 3.3% in April, as expected, Fed’s preferred gauge shows

0
edit post
Sports Research Chelated Triple Magnesium Complex, 120 Count only .10 shipped (Reg. )!

Sports Research Chelated Triple Magnesium Complex, 120 Count only $10.10 shipped (Reg. $25)!

May 28, 2026
edit post
Core inflation hit an annual rate of 3.3% in April, as expected, Fed’s preferred gauge shows

Core inflation hit an annual rate of 3.3% in April, as expected, Fed’s preferred gauge shows

May 28, 2026
edit post
Your Closet Is Costing You More Than You Think

Your Closet Is Costing You More Than You Think

May 28, 2026
edit post
Someone Tested a 1997 Processor and Proved That Just 128 MB of RAM Is Enough to Run AI – Bitcoin News

Someone Tested a 1997 Processor and Proved That Just 128 MB of RAM Is Enough to Run AI – Bitcoin News

May 28, 2026
edit post
States have lost  billion due to prediction markets: Gaming association

States have lost $1 billion due to prediction markets: Gaming association

May 28, 2026
edit post
Inflation hit the highest level in almost three years in first Fed report under Kevin Warsh

Inflation hit the highest level in almost three years in first Fed report under Kevin Warsh

May 28, 2026
The Adviser Magazine

The first and only national digital and print magazine that connects individuals, families, and businesses to Fee-Only financial advisers, accountants, attorneys and college guidance counselors.

CATEGORIES

  • 401k Plans
  • Business
  • College
  • Cryptocurrency
  • Economy
  • Estate Plans
  • Financial Planning
  • Investing
  • IRS & Taxes
  • Legal
  • Market Analysis
  • Markets
  • Medicare
  • Money
  • Personal Finance
  • Social Security
  • Startups
  • Stock Market
  • Trading

LATEST UPDATES

  • Sports Research Chelated Triple Magnesium Complex, 120 Count only $10.10 shipped (Reg. $25)!
  • Core inflation hit an annual rate of 3.3% in April, as expected, Fed’s preferred gauge shows
  • Your Closet Is Costing You More Than You Think
  • Our Great Privacy Policy
  • Terms of Use, Legal Notices & Disclosures
  • Contact us
  • About Us

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.