No Result
View All Result
SUBMIT YOUR ARTICLES
  • Login
Tuesday, July 28, 2026
TheAdviserMagazine.com
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
No Result
View All Result
TheAdviserMagazine.com
No Result
View All Result
Home Market Research Business

Millennial nostalgia means box office gold again as ‘Devil Wears Prada 2’ triumphs with $156.6 million global haul

by TheAdviserMagazine
3 months ago
in Business
Reading Time: 3 mins read
A A
Millennial nostalgia means box office gold again as ‘Devil Wears Prada 2’ triumphs with 6.6 million global haul
Share on FacebookShare on TwitterShare on LInkedIn



Twenty years after the original, the sequel to “The Devil Wears Prada” made a splash in its first weekend in theaters. Driven largely by women, “The Devil Wears Prada 2” earned $77 million in the U.S. and Canada, and $156.6 million internationally, according to studio estimates Sunday. It easily topped the box office and bumped “Michael” to second place, though the musical biopic held well in its second weekend, falling only 44%.

The Walt Disney Co.’s 20th Century Studios opened “The Devil Wears Prada 2” in 4,150 locations in North America. Women made up about 76% of the ticket buyers, according to PostTrak exit polls; 74% said they would “definitely recommend” the movie to friends. Critics were a bit mixed on the sequel, which finds Anne Hathaway’s Andy Sachs working once more for Meryl Streep’s Miranda Priestly at the fictional “Runway” magazine in a much-depleted media landscape.

The movie cost a reported $100 million to produce — a significant boost from the first movie’s $35 million production budget. But as filmmaker David Frankel told The Associated Press recently, “As it turns out, you know, by the time you finish paying all the biggest movie stars in the world, you still end up with basically the same budget for making the movie as we did the first one.”

Stars Streep, Hathaway, Emily Blunt and Stanley Tucci have been on a fashion-forward global publicity blitz for weeks, with glamorous stops in Tokyo, London and New York. Even Anna Wintour, the inspiration for the Prada-clad devil, has been involved this time, appearing with Hathaway on the Oscars stage and with Streep on the cover of “Vogue.”

The first movie opened in June 2006 and would go on to earn over $326 million worldwide, not adjusted for inflation. And perhaps more importantly, it firmly became part of the culture thanks in part to its ever-quotable likes (“gird your loins,” “groundbreaking,” “that’s all”). Legacy sequels are never a sure thing, but this time anticipation was high: According to Nielsen, streaming viewership for “The Devil Wears Prada” was up 428% from March 2026 to April 2026.

Second place went to Lionsgate’s Michael Jackson biopic “Michael,” which made $54 million in its second weekend in North America, where it’s playing on 3,955 screens. Its running worldwide total is already $423.9 million. Universal Pictures is handling the international release.

“This is on the great end of what we had speculated might happen, but we were very confident that we were going to have a great hold even with the assumption that ‘Prada’ would do a lot of business,” said Lionsgate Motion Picture Group chairman Adam Fogelson. “The conventional wisdom that a new giant movie can knock out a movie that has planted itself is constantly proven inaccurate.”

This weekend marks the start of Hollywood’s summer movie season, a crucial 18-week corridor that runs through Labor Day and often accounts for around 40% of the annual box office. There are often Marvel blockbusters programmed as the season’s kickoff, but the combined power of “The Devil Wears Prada 2” and “Michael” wasn’t a shabby substitute.

“This is a really solid weekend,” said Paul Dergarabedian, the head of marketplace trends for Comscore. “It’s this irresistible combination that more than makes up for the fact that there’s not a Marvel movie to kick off the summer movie season.”

“Prada” alone actually did better business than last year’s summer kickoff Marvel movie, “Thunderbolts.” There were several other new films in theaters this weekend as well, including the Adam Scott-led horror movie “Hokum,” Andy Serkis’s animated adaptation of “Animal Farm” and the Aaron Eckhart- and Ben Kingsley-led survival movie “Deep Water.”

They all opened behind “The Super Mario Galaxy Movie,” which made $12.1 million in its fifth weekend, and “Project Hail Mary,” which made $8.6 million in its seventh weekend. Neon’s “Hokum” led the newcomers with $6.4 million, rounding out the top five, followed by the very poorly reviewed “Animal Farm” with $3.4 million. “Deep Water” opened to $2.2 million.

In the top four movies, Dergarabedian has noticed a trend: “Over the past couple of months, moviegoers have really embraced pure, escapist entertainment,” he said.

The annual box office is currently running about 14% up from last year, with about $2.8 billion in domestic ticket sales to date.

Top 10 movies by domestic box office

With final domestic figures being released Monday, this list factors in the estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore:

1. “The Devil Wears Prada 2,” $77 million.

2. “Michael,” $54 million.

3. “The Super Mario Galaxy Movie,” $12.1 million.

4. “Project Hail Mary,” $8.6 million.

5. “Hokum,” $6.4 million.

6. “Animal Farm,” $3.4 million.

7. “Lee Cronin’s The Mummy,” $2.2 million.

8. “Deep Water,” $2.2 million.

9. “That Time I Got Reincarnated as a Slime the Movie: Tears of the Azure Sea,” $1 million.

10. “The Drama,” $908,303.

This story was originally featured on Fortune.com



Source link

Tags: BoxDevilGlobalGoldHaulmeansmillennialMillionnostalgiaOfficePradatriumphsWears
ShareTweetShare
Previous Post

When America Chose Empire | Mises Institute

Next Post

Yossi Abu steps down as NewMed Energy CEO

Related Posts

edit post
MSOL: Morgan Stanley’s 0.14% Solana ETF Enters the Crypto Market

MSOL: Morgan Stanley’s 0.14% Solana ETF Enters the Crypto Market

by TheAdviserMagazine
July 28, 2026
0

Quick Read Morgan Stanley's new spot Solana ETF (MSOL) holds actual SOL tokens on NYSE Arca and charges a competitive...

edit post
Foreign buyers seem to be following Zohran Mamdani’s cue — and fleeing American real estate

Foreign buyers seem to be following Zohran Mamdani’s cue — and fleeing American real estate

by TheAdviserMagazine
July 28, 2026
0

Foreign buyers purchased just $45.3 billion worth of U.S. existing homes between April 2025 and March 2026, a 19.1% plunge...

edit post
Coca-Cola shares surge 7% as earnings beat lifts outlook

Coca-Cola shares surge 7% as earnings beat lifts outlook

by TheAdviserMagazine
July 28, 2026
0

Coca-Cola shares surged 6.9% to $89.89 on Tuesday, touching a 52-week high of $90.01 after the beverage giant raised its...

edit post
Massive construction planned for Ra’anana Metro station

Massive construction planned for Ra’anana Metro station

by TheAdviserMagazine
July 28, 2026
0

100 plans currently being promoted are set to dramatically change the city centers of Gush Dan. These are plans...

edit post
Liquidia Corporation (LQDA) Has 50%+ Upside on Yutrepia Ruling and Buyout Potential

Liquidia Corporation (LQDA) Has 50%+ Upside on Yutrepia Ruling and Buyout Potential

by TheAdviserMagazine
July 28, 2026
0

Buckley Capital Advisors, an investment management company, released its second quarter 2026 investor letter. A copy of the letter can...

edit post
Cyera acquires Oasis Security for b

Cyera acquires Oasis Security for $1b

by TheAdviserMagazine
July 28, 2026
0

Israeli cybersecurity company Cyera has announced the signing a letter of intent (LOI) to acquire Israeli cybersecurity company Oasis...

Next Post
edit post
Yossi Abu steps down as NewMed Energy CEO

Yossi Abu steps down as NewMed Energy CEO

edit post
Mortgage Rates Today, Monday, May 4: Rates on the Rise

Mortgage Rates Today, Monday, May 4: Rates on the Rise

  • Trending
  • Comments
  • Latest
edit post
Georgia Senior SNAP and Meal Resources Older Adults Can Use

Georgia Senior SNAP and Meal Resources Older Adults Can Use

July 24, 2026
edit post
New Jersey Tax-Relief Events: Three July Dates Near Seniors

New Jersey Tax-Relief Events: Three July Dates Near Seniors

July 13, 2026
edit post
Bristlecone pines growing in the White Mountains of California germinated before the Great Pyramid was built, and the oldest one alive today, nicknamed Methuselah, has been quietly adding rings for 4,855 years in soil so poor almost nothing else survives beside it

Bristlecone pines growing in the White Mountains of California germinated before the Great Pyramid was built, and the oldest one alive today, nicknamed Methuselah, has been quietly adding rings for 4,855 years in soil so poor almost nothing else survives beside it

July 8, 2026
edit post
Retail giant exits U.S. fashion after multi-million-dollar scandal

Retail giant exits U.S. fashion after multi-million-dollar scandal

July 1, 2026
edit post
Top Democrats Are Trapped in a Catch 22

Top Democrats Are Trapped in a Catch 22

July 6, 2026
edit post
2 judges suspended in separate cases after being indicted on criminal charges

2 judges suspended in separate cases after being indicted on criminal charges

July 9, 2026
edit post
Cyera acquires Oasis Security for b

Cyera acquires Oasis Security for $1b

0
edit post
44 states say CFTC has no authority over sports prediction markets

44 states say CFTC has no authority over sports prediction markets

0
edit post
MSOL: Morgan Stanley’s 0.14% Solana ETF Enters the Crypto Market

MSOL: Morgan Stanley’s 0.14% Solana ETF Enters the Crypto Market

0
edit post
New Jersey Bans Grocers From Building A Surveillance Economy

New Jersey Bans Grocers From Building A Surveillance Economy

0
edit post
Inside the brutal 2-minute flash crash sending a 0M South Korean market plunging on Hyperliquid

Inside the brutal 2-minute flash crash sending a $400M South Korean market plunging on Hyperliquid

0
edit post
Coca-Cola shares surge 7% as earnings beat lifts outlook

Coca-Cola shares surge 7% as earnings beat lifts outlook

0
edit post
44 states say CFTC has no authority over sports prediction markets

44 states say CFTC has no authority over sports prediction markets

July 28, 2026
edit post
MSOL: Morgan Stanley’s 0.14% Solana ETF Enters the Crypto Market

MSOL: Morgan Stanley’s 0.14% Solana ETF Enters the Crypto Market

July 28, 2026
edit post
Inside the brutal 2-minute flash crash sending a 0M South Korean market plunging on Hyperliquid

Inside the brutal 2-minute flash crash sending a $400M South Korean market plunging on Hyperliquid

July 28, 2026
edit post
Foreign buyers seem to be following Zohran Mamdani’s cue — and fleeing American real estate

Foreign buyers seem to be following Zohran Mamdani’s cue — and fleeing American real estate

July 28, 2026
edit post
Coca-Cola shares surge 7% as earnings beat lifts outlook

Coca-Cola shares surge 7% as earnings beat lifts outlook

July 28, 2026
edit post
Rule 10b5-1 Plan: Why It’s Elite for Employees With Equity

Rule 10b5-1 Plan: Why It’s Elite for Employees With Equity

July 28, 2026
The Adviser Magazine

The first and only national digital and print magazine that connects individuals, families, and businesses to Fee-Only financial advisers, accountants, attorneys and college guidance counselors.

CATEGORIES

  • 401k Plans
  • Business
  • College
  • Cryptocurrency
  • Economy
  • Estate Plans
  • Financial Planning
  • Investing
  • IRS & Taxes
  • Legal
  • Market Analysis
  • Markets
  • Medicare
  • Money
  • Personal Finance
  • Social Security
  • Startups
  • Stock Market
  • Trading

LATEST UPDATES

  • 44 states say CFTC has no authority over sports prediction markets
  • MSOL: Morgan Stanley’s 0.14% Solana ETF Enters the Crypto Market
  • Inside the brutal 2-minute flash crash sending a $400M South Korean market plunging on Hyperliquid
  • Our Great Privacy Policy
  • Terms of Use, Legal Notices & Disclosures
  • Contact us
  • About Us

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.