Molson Coors (TAP) and DraftKings (NASDAQ:DKNG) are running a unique Super Bowl promotion that will see fans able to win money by predicting the details of the advertising for the Coor Light and Miller Lite brands during the game.
Of note, the High Stakes Beer Ad’s $500,000 prize pool is the largest for any free-to-play non-sport contest offered in DraftKings’ (DKNG) history.
Molson Coors (TAP) returns to the Super Bowl this year for the first time in 30 years due to Anheuser-Busch’s (BUD) exclusivity contract running out. The type of Molson commercial prop bets available on DraftKings (DKNG) will include bets on which beer is mentioned first, the total number of beers, the type of dog pictured behind the bar, the number of people with facial hair, the clothes of the bartender, and if the Coors Light Silver Bullet Train will be included.
Read more about Super Bowl beer advertising: Anheuser-Busch spends big while Heineken and Diageo slip in