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Home Market Research Business

Cadillac returns as sponsor for PGA tour event at Trump National Doral

by TheAdviserMagazine
6 months ago
in Business
Reading Time: 2 mins read
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Cadillac returns as sponsor for PGA tour event at Trump National Doral
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Cadillac is returning as the title sponsor of a lucrative PGA Tour event held at Trump National Doral, which will hold one of the $20 million signature events in 2026.

The Cadillac Championship will be held the first weekend in May on the course once dubbed the “Blue Monster.” Doral first became part of the PGA Tour schedule in 1962, and it was held each year through 2016 until becoming a World Golf Championship under various names.

Brian Rolapp, the CEO of the PGA Tour, referred to Trump National Doral as a “legacy venue on our schedule.”

“We appreciate the support of Cadillac as we bring a new era of the PGA Tour to our fans in Miami,” Rolapp said in a statement.

Cadillac was the title sponsor of the WGC at Trump National Doral from 2011 through 2016. But the automaker chose not to renew its contract, the PGA Tour could not find a replacement sponsor for Doral in 2016 when President Donald Trump was the presumptive Republican nominee and the WGC event was moved to Mexico City.

Doral is among eight courses that has held a regular PGA Tour event for at least 50 years — the others are Riviera, Pebble Beach and Torrey Pines in California; Colonial (Texas), Waialae (Hawaii), Harbour Town (South Caroline) and Muirfield Village (Ohio).

It returned to the golf landscape in 2022 by hosting a LIV Golf event each of the last four years until returning to the PGA Tour schedule for 2026. The tour designated Trump National Doral a signature event before it signed Cadillac as the title sponsor.

This story was originally featured on Fortune.com



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