The power of Practice Forward + Ready to Advise

The accounting profession stands at a critical crossroad. Clients demand sophisticated advisory services. You’re stretched thin on compliance work. Your best people are burned out. Recruiting feels nearly impossible.

Meanwhile, competitors are winning business by offering the strategic guidance you struggle to deliver consistently. What if you could transform compliance work into high-value advisory opportunities? No extra hours. No new hires. Just smarter systems.

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Enhanced client relationships

Increased revenue and accounting firm value

Improved work-life balance and tax firm culture

Customized support and implementation

Synergistic benefits — Stronger together

Your path forward to tax and accounting advisory services

The recent passage of major tax legislation has intensified these pressures. Tax and accounting professionals face an estimated 10-15% increase in complexity. Firms now confront a defining choice.

Continue with traditional compliance-only models and risk commoditization. Or embrace a strategic advisory approach that positions you as an indispensable partner.

Thomson Reuters® Practice Forward and Ready to Advise offer a comprehensive solution. Together, these tools help you enhance advisory capabilities, improve client satisfaction, and drive significant revenue growth. All while creating a more sustainable practice model.

Enhanced client relationships

Building stronger client relationships starts with demonstrating consistent, high-value expertise.

Practice Forward provides over 290 tools and personalized coaching designed specifically to deepen client engagement. You shift from compliance provider to strategic advisor.

Ready to Advise complements this perfectly. The platform leverages AI to identify high-impact tax strategies your clients need. Opportunities you or your staff might otherwise miss or not have time to identify in the daily rush of compliance work.

How Ready to Advise works

The AI platform synthesizes client data. It surfaces the most relevant strategies for each unique situation. Then it provides step-by-step guidance for implementation. Together, these solutions transform client engagement.

Instead of reactive, transactional relationships centered on annual filings, you offer proactive, strategic partnerships. You demonstrate clear value throughout the year, not just at tax time. This approach helps firms consistently deliver insights that directly impact client profitability.

Increased revenue and accounting firm value

The financial impact of transitioning to advisory services is significant. Firms using Practice Forward have achieved remarkable results:

133% increase in average first 12-month billing for new clients
113% increase in average monthly billing for existing clients
62% increase in overall annual revenue within the first 12 months
63% of firms reported increased firm value to potential buyers

These aren’t isolated success stories. Mike Butrica, CPA, Founder & Principal at Butrica Ployd & Associates, explained: “Within the first two years of implementing Practice Forward, we were able to quantify our revenue impact had doubled.”

The advisory revenue model

Ready to Advise accelerates this transformation. It turns tax compliance work into advisory opportunities.

The AI-powered platform identifies planning strategies during routine compliance engagements. This creates natural pathways to recurring, year-round revenue streams. That’s a fundamental shift from one-time compliance fees to ongoing strategic partnerships.

Building firm value

This revenue growth directly translates to increased firm valuation. That’s critical for managing partners planning for succession or an eventual sale. The combination of higher revenue, deeper client relationships, and systematic service delivery makes your firm significantly more attractive to potential buyers.

Improved work-life balance and tax firm culture

The accounting profession’s burnout crisis is real. Long hours. Compressed deadlines. Constant pressure of compliance work. These take their toll on even the most dedicated professionals. Practice Forward addresses this by helping firms work smarter, not harder.

Systematic efficiency

The program provides proven methodologies for packaging and pricing advisory services. You eliminate the inefficiencies of reinventing approaches for each client. This methodology creates predictability in your workflow; it reduces the stress of constantly figuring out what to do next.

Ready to Advise amplifies these benefits through automation. The platform automates complex data analysis and provides AI-driven insights that would traditionally require hours of manual research.

Now, less experienced staff can confidently identify opportunities and handle sophisticated advisory work. Guided workflows and real-time support reduce the burden on senior professionals.

Democratizing expertise

Brittany S. Lanphier, CPA, Founder & Managing Partner at Lanphier LLP, explains the impact: “The AI guided tools in Ready to Advise will really help us delegate some of the execution of strategies from that manager lead advisor role to more junior roles, giving them a clearer picture of what needs to happen to implement the strategies and bring consistency to the process within the firm.”

This democratization of expertise doesn’t just improve work-life balance. It creates a more engaging work environment — one that helps attract and retain talent in an increasingly competitive labor market.

Customized support and implementation

Transforming your practice model can feel overwhelming. Where do you start? How do you price advisory services? What if your team isn’t ready? Practice Forward addresses these concerns with one-on-one consulting and personalized recommendations tailored to your firm’s unique situation.

Beyond generic playbooks

You’re not handed a generic playbook and left alone. Instead, you receive specialized coaching, templates, and systematic approaches. These have been refined across hundreds of successful implementations.

Ready to Advise ensures seamless adoption through guided implementation workflows. The platform supports staff at all levels. It includes comprehensive training resources and step-by-step guidance powered by expert content from Thomson Reuters Checkpoint.

This means your team can confidently identify opportunities and deliver advisory services from day one, regardless of their previous experience level. This combination of strategic guidance and practical tools eliminates the guesswork. You focus on serving clients rather than figuring out internal processes.

Synergistic benefits — Stronger together

Each solution delivers significant value independently. But the real power emerges when Practice Forward and Ready to Advise work together.

The complete advisory system

Practice Forward provides the business model framework:

How to package services
What to charge
How to engage clients
How to deliver consistently

Ready to Advise provides the execution engine:

AI-powered identification of opportunities
Automatic generation of client-facing advisory plans
Guided implementation workflows
Tools that enable any team member to contribute meaningfully

Addressing core challenges for tax and accounting

This combination addresses the five critical challenges identified in the 2025 State of Tax Professionals Report:

Talent pressure
Rapid regulatory change
AI adoption
Compressed timelines
Workload imbalance

Together, they create a competitive advantage. You deliver consistent, high-quality advisory services at scale. You build recurring revenue relationships that future-proof your practice.

The result isn’t just operational efficiency. It’s strategic transformation that positions your firm as an indispensable advisor in an increasingly complex regulatory environment.

Your path forward to tax and accounting advisory services

The shift from compliance to advisory isn’t just a nice-to-have anymore. It’s essential for long-term survival and growth.

With Practice Forward and Ready to Advise, you have a proven roadmap. One that’s backed by industry-leading expertise and trusted content from Thomson Reuters.

Firms that prepare now will emerge stronger, be more profitable, and differentiate themselves in the market. The question isn’t whether to make this transition; it’s how quickly you can get started.

Ready to transform your practice? Request a demo for Practice Forward or Ready to Advise today.