Explain it in 100 Words: Say Less, Engage More – Faculty Focus

I teach Media Writing at a small community college in southeast Texas, and although that may sound remote, my students – like most young students – are quite tech-savvy. I am always on the hunt for better ways to engage them in the art of writing. I regularly refer to Pixar’s 22 Rules of Storytelling, and Tobias’s 20 Master Plots to get the juices flowing, because what we write is largely storytelling. Mostly, I want them to focus on writing and re-writing. One day, while researching subject matter prompts for my class, something caught my eye. What was this “100-word story?” 

When I was assigned to teach Media Writing, I was supplied with a textbook that focused on just writing for print and broadcast. But we all know that most of news writing leans on what the reader will see online as well. Plus, with the diversity of the internet, all media writing is not just for traditional news. Because the world has changed dramatically, I knew a pivot was in order. Remembering my creative writing class from long ago and far away, I drew on an exercise we did in that class. It is called free writing, and I thought it would be a motivational technique for my students. 

Free writing is a writing technique that has no form or structure. You just write your thoughts on a certain subject for a set period of time. I challenged my students to engage in this practice on a weekly – if not daily – basis.  

Editing is a big part of writing a 100-word story. To get started, one could just free write. With free writing, my students resisted at first. But once they got the hang of it, their thoughts would flow. The ultimate challenge was to go back and make sense of it! 

So, let’s say you’ve done a little free-writing on a topic. You have been writing for 20 minutes, so your topic may look like mush. Now you have to make sense of it. You pull out the best thoughts, and make spelling and grammar corrections, and you could possibly have an article. And going a step further, you may want an “introductory piece” to your article. That’s where a 100-word story comes in. Pull out the best parts to “tease” your article, then edit it down to 100 words.   

Although a 100-word story is useful when writing an article, your “story” can also introduce course subject matter and set the pace – sort of a “tease” – to pull the reader in. 

Here are just a couple of ways to use the 100-word strategy: 

Introduction to a course or module. We know attention spans are shrinking, so pull them in with a short course introduction, and short intros to your teaching modules. Students will appreciate the “chunks” you present in a way that gets them engaged in the topic.  Use the 100-word strategy for assignment guides and explaining assessments. You would be surprised at how quickly you can get your point across by condensing instructions. 

As a former producer at a local TV station, I was charged with creating news topicals (current news stories) that involved reading reporters’ complete stories, then explaining the content in exactly 4, 15, or 30 seconds. Sounds intimidating, but after my trial and error period, I could read the story, confirm the highlights with the reporter, and write a 4-second tease. So, 100 words would have seemed generous to me. 

Now, some might contend that there are better ways to write an article introduction, or introduction to a chapter study or lecture, and I won’t argue with you! This is just one option. It is a way to condense and simplify your message. Even if I don’t always stick to a strict 100-words, I keep it close, because let’s face it, this style of chunk writing is easily digestible and works to strengthen a student-reader’s attention span. According to Books Calculator, it takes a reader about 24 seconds to read 100 words. You can effectively grab the reader’s attention with 100 words, and if you can do that, you can begin the learning process. 

Even outside the classroom, leading with a 100-word story has its advantages. Let’s say you are promoting a speaker for your school and you are creating a flyer, you can use this concept to make your pitch short and sweet. For example: 

Join us on Tuesday February 4, when we welcome multi-media journalist Brandi Smith from Rice University’s Office of Public Affairs. Previously, Brandi worked at KHOU 11 in Houston, Texas where she executed “Living in the Lone Star – Hidden Gems,” a TV segment that offers 11 different ways to see and learn about Houston. Brandi earned her bachelor’s degree in Electronic Media from the University of Oregon after receiving her Associates degree in Journalism from Umpqua Community College in Roseburg, Oregon. Come and hear her unique story of perseverance as part of our Speaker Series in the Library at 2:00 P.M. 

You just read a 100-word story! 

Lastly, I would be remiss if I did equip you with an all-the-rage AI tool or two, for those of you that still get stuck and need more assistance – or just want to explore what AI has to offer: 

So, there you have it. A few tips on using the 100-word story. I think you will grow to adore this concept as much as I do. Have fun exploring! 

Denise Bates is an Instructor in the Communications Department at Alvin Community College in Alvin, TX. She has been teaching at Alvin Community College since 2019. She enjoys teaching communications courses because it is fascinating how the media industry grew and developed in the 20th Century and how it all changed when the Internet disrupted everything and forced us to embrace the technologies in the 21st Century. 

References

100 Word Story (n.d.) https://100wordstory.org

100 Word Story. (n.d.) The Fanciful Story of 100 Words, Lynn Mundell, Writer and Editor https://lynnmundell.com/100-word-story/