Market Analysis

Hg Capital’s agreement to acquire OneStream for $6.4 billion marks a pivotal moment in the enterprise performance management landscape. This...

OpenAI’s recent partnership with b.well marks a pivotal moment in healthcare technology. With ChatGPT Health, OpenAI is integrating consumer medical records...

Wall Street’s Q4 2025 earnings season begins next week, with major banks like JPMorgan Chase (NYSE:), Citigroup (NYSE:), and Wells...

Autonomous Testing Platforms: The Next Frontier In Software Quality The software development world is moving at breakneck speed, fueled by...

Most B2B sales leaders today no longer wonder whether to adopt AI; instead, they’re focused on what adopting AI actually...

I cover smart manufacturing at Forrester, which includes esoteric topics like digital twins, digital product passports, physical or embodied AI...

Strong buying into US spot Bitcoin ETFs early in the week lifted confidence and pushed prices into the $92,000 to...

European B2B marketers are heading into 2025 with optimism — and a reality check. The market is volatile, buyer behaviors are shifting, and...

Last year, the US stock market was volatile, especially in the first half. Early in the year, President Donald Trump...

Products Are Evolving To Platforms And Portfolios: Are You Ready? For years, Forrester’s Product Marketing And Management (PMM) Model has...