Market Analysis

Nearly 50% of available Market Development Funds (MDF) go unused every year, largely because the administrative burden of manual validation...

If your company loses 15% of its revenue to data errors, you aren’t just facing an operational hiccup; you’re dealing...

Insights From The Forrester Women’s Leadership Roundtables At B2B Summit At this year’s B2B Summit, I had the privilege of...

The drone sector is experiencing renewed momentum as investors anticipate a significant shift in defense priorities under the Trump administration....

AI is compressing consumer discovery, decision-making, and service into fewer, faster, and increasingly invisible moments. Answer engines and AI agents...

With vendor incentives like ship and debit programs exceeding $600 billion annually in North America, the financial stakes of administrative...

Marketplace platforms no longer represent a single category decision for enterprise buyers. The market is bifurcating into two operating models/enterprise...

Forrester’s Agentic Commerce Framework Guides Your Strategy The Hype Around “Agentic Commerce” Is Deafening — How Real Is It? Yes,...

Targeting falling stocks while the indices keep hitting new records could be a good strategy. What are the criteria for...

From West Africa in 2014 to the Bundibugyo outbreak in DRC and Uganda in 2026, GeoPoll has spent more than...