In today’s digital age, email marketing has emerged as a powerful tool for law firms to connect with clients, nurture leads, and drive business growth. However, launching an email campaign is just the beginning; understanding how to measure its effectiveness is crucial for optimizing future efforts. Understanding Lawyer Email Marketing Metrics Before diving into the […]
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Understanding California’s New Directed Trust Law: Simplifying Estate Planning for Families
As of January 1, 2024, California has introduced a significant update to its estate planning laws with the enactment of...