Edward Jones invests in Quicken to modernize and attract younger clients

Edward Jones has announced an investment in personal finance platform Quicken as part of an initiative it hopes will give multiple generations of its clients better access to personal financial management tools and foster relationships with younger clients. 

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This investment comes as Edward Jones announces the addition of Carefull, a fintech that aims to monitor client accounts and thwart potential abuse and fraud.

Quicken is an Aquiline Capital Partners portfolio company founded in 1983. It was acquired by Aquiline from H.I.G. Capital in late 2021. Aquiline had $11 billion in assets under management as of March 31, 2026. The announcement stated that over 2 million customers from a range of financial backgrounds subscribe to the platform.

Goldman Sachs served as the financial advisor to Quicken for this deal. The amount is undisclosed.

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In the announcement, Eric Dunn, CEO of Quicken, said, “We look forward to extending our go-to-market approach to include indirect distribution, and are delighted to have found [an investor] who shares our values and has a similar goal of improving customers’ financial wellness.”

At Edward Jones, “we continue to see an increased need for digital solutions among our clients,” Greg Robinson, head of corporate development at Edward Jones Ventures said in an email. “We believe our investment in Quicken will enable us to enhance our digital offering.” 

The new systems will help Edward Jones provide its clients with real-time access and insight into their total financial pictures, which includes “spending, saving and investing,” he continued.

“It accelerates our ability to deliver more holistic, digital-first experiences without replacing the trusted relationships at the core of our model,” said Robinson.

Quicken’s longstanding commitment to innovation assisted in the decision-making process, Robinson said. He noted the company’s evolution from a desktop software product to a more modern, cloud-based tool as a factor. 

“We see strong potential in Quicken’s ability to engage both existing users and new, digitally focused audiences,” he said.

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This implementation will also help its advisors by handling more administrative tasks, freeing them to spend “more time listening, understanding and guiding clients through important life decisions,” said Robinson.

The system is especially aimed toward younger clients, who are early in their financial journeys, he said. This includes starting a family, saving for a home, or receiving an inheritance.

At this level, clients tend to value “the autonomy of personalized digital experiences and empowerment education and the flexibility with on-demand access to professional financial guidance,” he said. 

“Most investors prefer to work with a human advisor,” said Robinson. “They expect that advisor to be enabled by modern technology.”