For decades, the healthcare industry assumed loyalty was a given. Patients would stay with the same doctor, visit the same clinic, and tolerate confusing phone trees, long wait times, limited hours, and siloed experiences. But the ground has shifted. Consumers today live in a world where personalization and convenience are becoming the norm, not the exception. […]
Source link
AI Is Everywhere In GTM. Customer Value Isn’t.
At this year’s B2B Summit, one thing was clear: The ground has shifted for go-to-market teams. Leaders know they need...
